STORES Magazine - March 2009 - (Page 46)

LPINFORMATION / MERCHANDISE SECURITY is a coolness factor in selling hightech equipment that our product facilitates,” says Pat Rosato, national sales manager for Vanguard. Vanguard’s experience has shown that, when consumers have the ability see all the advanced features without interruption and can compare products more closely, they often choose to buy a more feature-rich and higher-priced product. Sony Style’s experience would seem to confirm that: it saw a 27 percent lift within 60 days of the G3 installation in the digital imaging area, according to Ralph Perez, the retailer’s director of asset protection. Sony Style initially installed the G3 system in 40 stores; the results were so encouraging that it expanded the implementation to another 20 stores within four weeks. The G3’s power coupler device is fastened with two hard-mounted screws and tape that looks like a rubber pad with adhesive. During set-up at Sony Style, a Vanguard installation team used alternate screw mount holes drilled to accept the Vanguard hard-mounted screws, which provided additional stability when consumers tug on the retractable cord reels. Sony Style investigated solutions from several vendors, but determined that “integration was cumbersome, aesthetics of the product did not meet our needs or the post-maintenance function was too complicated,” Perez says. “The G3 system is easy to install, use and maintain, which facilitates employee compliance and overall customer satisfaction.” Easily adjustable No in-store operations needed to be changed to accommodate the G3 system. “In fact, the system facilitates customer interaction with the product and reduces wire maintenance issues,” Perez says. In most cases, store managers can make adjustments in the system config46 STORES / MARCH 2009 uration to reflect changes in products or special sales promotions without the aid of a high-level technician, Rosato says. Phone manufacturers have been using the G3 system to display their products since 2005; other retailers using the system include Sears, Best Buy, Verizon and Alltel, and a number of supermarkets and department stores also use it to dis- play cameras, Rosato says. While Sony Style executives did not reveal the cost of the retrofit, Rosato says most retailers can implement the G3 system for less than $2,000 per store, including installation. “Most retailers report they can match their return on investment within less than six months,” he says. StORES WWW.STORES.ORG http://WWW.STORES.ORG

Table of Contents Feed for the Digital Edition of STORES Magazine - March 2009

STORES Magazine - March 2009 Contents Executive Editor's Page President's Page Movers and Spenders What Shoppers Think Take Your Laundry Online 10 Things You May Have Missed Numbers Worth Counting Full Price/Markdown Retail People Luxury for Less Q & A CONCEPT2WATCH Checkout Management Online Entrepreneurs Sustainability POS Online Strategy Online Scheduling SaaS Online Marketing Merchandise Security PCI Compliance LPinformation Supplier Directory Exception Reporting Industry Perspective Theft Research LOEB Retail Letter ARTS Update Point of View NRF News Retail Crossword Retail Industry Calendar End Cap

STORES Magazine - March 2009

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.