STORES Magazine - April 2008 - (Page 17)

to the shoelaces, this shoe is produced from only “environmentally preferred” materials including manufacturing wastes (most from Nike facilities) — scraps that would otherwise have been discarded. Trash Talk is the result of a partnership between Nike and Steve Nash, the All-Star guard of the Phoenix Suns. The top part of the shoe is pieced together from leather and synthetic leather waste from the factory floor using zigzag stitching. The mid-sole uses scrap-ground foam from factory production and the outsole uses environmentally-preferred rubber. Both Air Jordan XX3 and Trash Talk are sold in shoe boxes made of fully recycled cardboard. Eyes Have It There are a number of online retailers selling prescription eyewear. All face an ongoing challenge; the prospective buyer has no idea how the glasses will look on her face – nor can she turn to a friend and get an honest opinion. EyeBuyDirect.com has come up with a solution. The website has organically developed into an unlikely social network of shoppers. Using the Wall of Frame feature on the site, online browsers post their pictures with a variety of EyeBuyDirect.com frames and receive feedback from other consumers around the globe. Once a frame has been selected and superimposed on the user’s image using EyeTry (another exclusive feature), consumers simply click on “Share It” which saves the image and uploads it to the Wall of Frame. This then allows for rganic foods get plenty of media hype, but for many shoppers, products labeled organic are purchased only “occasionally” or as their mood suits. Only 10 percent of consumers regularly purchase organic products, according to results of February’s Consumer Intentions and Actions survey. Just over half (52 percent) purchase organic foods occasionally, and 38 percent say they never purchase organics. EyeBuyDirect.com users to view and offer their opinions on the look. Taking cues from other social networking sites, the Wall of Frame has an area dedicated to recent activity and comments; detailed information on the type of frame that the user has chosen also is available. Economy-Defying Results The Time Warner Center in Manhattan’s Columbus Circle is achieving sales that lift it into the same league as Honolulu’s Ala Moana Center and The Forum Shops at Caesars Palace. The mixed-use property, which consists of 80 floors of luxury dining, shopping, entertainment, residences and commercial space, has succeeded despite the fact that critics were skeptical that New Yorkers would embrace a vertical shopping and dining destination. “Time Warner Center is not a mall in ManhatWhen shoppers choose organics, the items they’re most likely to reach for first are in the produce section. In all, 51 percent purchase organic produce; 35 percent reach for organic breads, while 33 percent opt for organic cereals. Other items that appear near the top of the organics list include dairy products, juices and meat and poultry. Grocery stores are the clear winner among shoppers seeking organic products. Nearly half (49 percent) pick up organic items there; 12 percent say they shop most often at a discount store. Shoppers who purchase organic products are inclined to shop at Wal-Mart, Whole Foods, Trader Joe’s, Kroger and Publix. None, however, even comes close to having a commanding share of this market. Wal-Mart is cited by 10 percent of shoppers, while 7 percent say they shop Whole Foods most often for organics. O WWW.STORES.ORG STORES / APRIL 2008 17 http://EyeBuyDirect.com http://EyeBuyDirect.com http://EyeBuyDirect.com http://WWW.STORES.ORG

Table of Contents Feed for the Digital Edition of STORES Magazine - April 2008

STORES Magazine - April 2008 Contents Executive Editor's Page President's Page More Retailers Bagging Monthly Comp-Store Reports Time-Warner Center's Economy-Defying Results What Shoppers Think 10 Things You May Have Missed Numbers Worth Counting Full Price/Markdown Retail People Eating Locally Grocery Concept2Watch Restaurants Online Services Marketing Human Resources Product Lifecycle Management E-Commerce: Peer Reviews Drive Online Buyers Kiosks Recycling Operations Payment Systems POS Logistics E-Commerce: Getting Personal Website Management LOEB Retail Letter Arts Update Point of View NRF News Retail Industry Calendar Last Laugh

STORES Magazine - April 2008

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