STORES Magazine - May 2008 - (Page 32) EXECUTIVE SUITE / COVER STORY Apple Stores ou don’t find a store that features a Genius Bar in every neighborhood, and that’s fine with Apple Stores, the retail outposts of Apple Inc. These are the folks who brought the world Macs, iPods and iPhones, so it’s no surprise that their stores feature concierges and geniuses to assist customers. Y Launched in 2001, Apple’s chain of retail stores now numbers more than 200, including 27 in the U.K., Japan, Canada and Italy. Though they opened to much skepticism — industry watchers wondered why a manufacturer wanted to get into retailing — the stores raked in $1.25 billion in revenues in the most recently-completed fiscal quarter, up 42 percent from the same period the previous year. The stores utilize hand-held scanners that allow concierges to ring up sales on the spot. Customers can go online to book in-store appointments with a Mac “Genius” to help solve problems, or with a personal shopper to help with buying decisions. “Where other stores end with a transaction, that’s really where we like to begin,” says Ron Johnson, senior vice president of Apple’s retail operations. A 46-ft. Genius Bar, where as many as a hundred customers an hour can be served, is part of the newest Apple Store on West 14th Street, a fashion-trendy area that once was home to New York City’s wholesale meatpacking industry. The location — the company’s third in ManhatThere are now tan — includes specially designed areas more than 200 for workshops and personal training. Apple retail There is also an area for Pro Labs, stores, including where consumers receive free, in-depth 27 international training on Apple’s professional applisites. cations. The store has 50 percent more space for tech support and education than any other Apple store. 32 STORES / MAY 2008 WWW.STORES.ORG http://WWW.STORES.ORG
Table of Contents Feed for the Digital Edition of STORES Magazine - May 2008 Stores - May 2008 Contents Executive Editor's Page President's Page Contrasting C-Level Compensation Across Segments What Shoppers Think 10 Things You May Have Missed Numbers Worth Counting Full Price/Markdown Retail People Cover Story: Concepts That Clicked Concept2Watch Kiosks Artificial Intelligence Tech Support Online LPinformation Data Synchronization Human Resources Site Selection POS Selection Communications Biometrics Networking Systems Credit Loeb Retail Letter Arts Update Point of View NRF News Retail Crossword Retail Industry Calendar Last Laugh STORES Magazine - May 2008 STORES Magazine - May 2008 - Stores - May 2008 (Page Cover1) STORES Magazine - May 2008 - Stores - May 2008 (Page Cover2) STORES Magazine - May 2008 - Stores - May 2008 (Page 3) STORES Magazine - May 2008 - Contents (Page 4) STORES Magazine - May 2008 - Contents (Page 5) STORES Magazine - May 2008 - Contents (Page 6) STORES Magazine - May 2008 - Contents (Page 7) STORES Magazine - May 2008 - Contents (Page 8) STORES Magazine - May 2008 - Contents (Page 9) STORES Magazine - May 2008 - Executive Editor's Page (Page 10) STORES Magazine - May 2008 - Executive Editor's Page (Page 11) STORES Magazine - May 2008 - President's Page (Page 12) STORES Magazine - May 2008 - President's Page (Page 13) STORES Magazine - May 2008 - What Shoppers Think (Page 14) STORES Magazine - May 2008 - What Shoppers Think (Page 15) STORES Magazine - May 2008 - What Shoppers Think (Page 16) STORES Magazine - May 2008 - What Shoppers Think (Page 17) STORES Magazine - May 2008 - What Shoppers Think (Page 18) STORES Magazine - May 2008 - What Shoppers Think (Page 19) STORES Magazine - May 2008 - 10 Things You May Have Missed (Page 20) STORES Magazine - May 2008 - 10 Things You May Have Missed (Page 21) STORES Magazine - May 2008 - Numbers Worth Counting (Page 22) STORES Magazine - May 2008 - Numbers Worth Counting (Page 23) STORES Magazine - May 2008 - Full Price/Markdown (Page 24) STORES Magazine - May 2008 - Full Price/Markdown (Page 25) STORES Magazine - May 2008 - Retail People (Page 26) STORES Magazine - May 2008 - Retail People (Page 27) STORES Magazine - May 2008 - Retail People (Page 28) STORES Magazine - May 2008 - Retail People (Page 29) STORES Magazine - May 2008 - Cover Story: Concepts That Clicked (Page 30) STORES Magazine - May 2008 - Cover Story: Concepts That Clicked (Page 31) STORES Magazine - May 2008 - Cover Story: Concepts That Clicked (Page 32) STORES Magazine - May 2008 - Cover Story: Concepts That Clicked (Page 33) STORES Magazine - May 2008 - Cover Story: Concepts That Clicked (Page 34) STORES Magazine - May 2008 - Cover Story: Concepts That Clicked (Page 35) STORES Magazine - May 2008 - Cover Story: Concepts That Clicked (Page 36) STORES Magazine - May 2008 - Cover Story: Concepts That Clicked (Page 37) STORES Magazine - May 2008 - Cover Story: Concepts That Clicked (Page 38) STORES Magazine - May 2008 - Cover Story: Concepts That Clicked (Page 39) STORES Magazine - May 2008 - Cover Story: Concepts That Clicked (Page 40) STORES Magazine - May 2008 - Cover Story: Concepts That Clicked (Page 41) STORES Magazine - May 2008 - Concept2Watch (Page 42) STORES Magazine - May 2008 - Concept2Watch (Page 43) STORES Magazine - May 2008 - Kiosks (Page 44) STORES Magazine - May 2008 - Kiosks (Page 45) STORES Magazine - May 2008 - Artificial Intelligence (Page 46) STORES Magazine - May 2008 - Artificial Intelligence (Page 47) STORES Magazine - May 2008 - Tech Support (Page 48) STORES Magazine - May 2008 - Tech Support (Page 49) STORES Magazine - May 2008 - Online (Page 50) STORES Magazine - May 2008 - Online (Page L1) STORES Magazine - May 2008 - Online (Page L2) STORES Magazine - May 2008 - Online (Page L3) STORES Magazine - May 2008 - Online (Page L4) STORES Magazine - May 2008 - Online (Page L5) STORES Magazine - May 2008 - Online (Page L6) STORES Magazine - May 2008 - Online (Page L7) STORES Magazine - May 2008 - Online (Page L8) STORES Magazine - May 2008 - Online (Page L9) STORES Magazine - May 2008 - Online (Page L10) STORES Magazine - May 2008 - Online (Page L11) STORES Magazine - May 2008 - Online (Page L12) STORES Magazine - May 2008 - Online (Page L13) STORES Magazine - May 2008 - Online (Page L14) STORES Magazine - May 2008 - Online (Page L15) STORES Magazine - May 2008 - Online (Page L16) STORES Magazine - May 2008 - Online (Page L17) STORES Magazine - May 2008 - Online (Page L18) STORES Magazine - May 2008 - Online (Page L19) STORES Magazine - May 2008 - Online (Page L20) STORES Magazine - May 2008 - Online (Page L21) STORES Magazine - May 2008 - Online (Page L22) STORES Magazine - May 2008 - Online (Page L23) STORES Magazine - May 2008 - Online (Page L24) STORES Magazine - May 2008 - Online (Page L25) STORES Magazine - May 2008 - Online (Page L26) STORES Magazine - May 2008 - Online (Page L27) STORES Magazine - May 2008 - Online (Page L28) STORES Magazine - May 2008 - Online (Page L29) STORES Magazine - May 2008 - Online (Page L30) STORES Magazine - May 2008 - Online (Page L31) STORES Magazine - May 2008 - Online (Page L32) STORES Magazine - May 2008 - Data Synchronization (Page 83) STORES Magazine - May 2008 - Data Synchronization (Page 84) STORES Magazine - May 2008 - Data Synchronization (Page 85) STORES Magazine - May 2008 - Human Resources (Page 86) STORES Magazine - May 2008 - Human Resources (Page 87) STORES Magazine - May 2008 - Site Selection (Page 88) STORES Magazine - May 2008 - Site Selection (Page 89) STORES Magazine - May 2008 - POS Selection (Page 90) STORES Magazine - May 2008 - POS Selection (Page 91) STORES Magazine - May 2008 - Communications (Page 92) STORES Magazine - May 2008 - Communications (Page 93) STORES Magazine - May 2008 - Communications (Page 94) STORES Magazine - May 2008 - Communications (Page 95) STORES Magazine - May 2008 - Biometrics (Page 96) STORES Magazine - May 2008 - Biometrics (Page 97) STORES Magazine - May 2008 - Biometrics (Page 98) STORES Magazine - May 2008 - Biometrics (Page 99) STORES Magazine - May 2008 - Biometrics (Page 100) STORES Magazine - May 2008 - Networking Systems (Page 101) STORES Magazine - May 2008 - Networking Systems (Page 102) STORES Magazine - May 2008 - Networking Systems (Page 103) STORES Magazine - May 2008 - Credit (Page 104) STORES Magazine - May 2008 - Loeb Retail Letter (Page 105) STORES Magazine - May 2008 - Arts Update (Page 106) STORES Magazine - May 2008 - Arts Update (Page 107) STORES Magazine - May 2008 - Point of View (Page 108) STORES Magazine - May 2008 - Point of View (Page 109) STORES Magazine - May 2008 - NRF News (Page 110) STORES Magazine - May 2008 - NRF News (Page 111) STORES Magazine - May 2008 - Retail Crossword (Page 112) STORES Magazine - May 2008 - Retail Crossword (Page 113) STORES Magazine - May 2008 - Retail Crossword (Page 114) STORES Magazine - May 2008 - Retail Industry Calendar (Page 115) STORES Magazine - May 2008 - Last Laugh (Page 116) STORES Magazine - May 2008 - Last Laugh (Page Cover3) STORES Magazine - May 2008 - Last Laugh (Page Cover4)
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