StORES Magazine - August 2007 - (Page 16)

UPfRONT Compiled by STORES editors nered with Ripple, an out of home digital lifestyle media network, to install high-definition LCD screens in each restaurant; 200 units are currently being outfitted; the balance are expected to be completed next year. Ali Diab, co-founder and president at Ripple, describes the content as both relevant and recognizable. “We’ve created a customer network tailored specifically for Jack in the Box but content includes news and entertainment from ABC, Fox, ESPN and YouTube,” he says. “This is not a vehicle just for showing ads.” Jack TV OP INTO Jack in the Box and you’ll notice things are changing. The quick-serve chain is in the midst of a strategic initiative to reinvent the brand, and change already is apparent in menu additions like artisan ciabatta bread and 100 percent sirloin burgers. Now, the San Diego-based chain is rolling out a comprehensive restaurant redesign of the dining room and common areas that includes new flooring, furnishings, lighting and Jack-inspired elements. The centerpiece of this re-imaging program is the debut of Jack TV, an in-store network featuring local news and entertainment programming on HD screens. Jack in the Box executives have part- P Chapter and Verse OSEPH-BETH Booksellers, an independent community bookstore based in Cincinnati, is writing a new chapter in the saga of reward programs. The bookseller recently set up its “Gives Back” Preferred Customer Program. A $25 annual membership fee opens the door to a lengthy list of benefits and rewards that “give back” to J the customer and community. Some of the customer perks include a $10 coupon for every $200 spent in the store; and a 30 percent discount on JBB hardcover bestsellers and new CD and DVD releases. There’s even a free lunch in the bistro on your birthday. What lifts this rewards program above the lot is a commitment to donate 1 percent of all members’ bookstore purchases to one of five community partners, including the Cincinnati Zoo & Botanical Gardens, the Literacy Network of Greater Cincinnati and local public radio stations. al-Mart and Payless ShoeSource are toe to toe in the battle for dominance in the shoe category, but nipping at their heels is Kohl’s. The July Consumer Intentions and Actions Survey conducted by BIGresearch finds WalMart (11.6 percent) with a slight lead over the discounting specialty store chain (11.3 percent). Women are shopping more often at Payless, but among shoppers with an annual income of $50,000 or less, Wal-Mart wins the greater share of shoppers. Nearly 5 percent of all consumers polled shop Kohl’s, but among shoppers with an income of $50,000 or more, Kohl’s share jumps to 6.5 percent. And among shoppers in the Mid- W west, where the hybrid department store has a strong foothold, 9.5 percent of shoppers say they shop there most often. Interestingly, the two leaders split the country in terms of market share. Wal-Mart wins more shoe shoppers in the Midwest and the South; Payless dominates in the Northeast and the West. The research finds that price (67.7 percent) is the top reason shoppers cite for shopping at a particular store. Rounding out the top five are selection (56.9 percent), quality (40.6), location (33.1) and newest styles (15.8). Shining a spotlight on the 18- to 24-year-old age group yields some interesting insight. Nearly three quarters (73 percent) say price is the most important factor in choosing where to shop for shoes, yet 31 percent are seeking the newest styles and 50 percent cite quality as a key reason for shopping a certain store. In short, they’re a pretty demanding group. 16 STORES / AUGUST 2007 WWW.STORES.ORG http://WWW.STORES.ORG

Table of Contents Feed for the Digital Edition of StORES Magazine - August 2007

Contents Executive Editor's Page President's Page Upfront NRF News Retail People Concept2Watch Supermarkets Cover Story Online Marketing In-Store Marketing RFID Data Management Payment Systems Software Loss Prevention E-Commerce Risk Management Communications Loyalty Marketing Human Resources Mobile Commerce Loeb Retail Letter Arts Update Point of View Advertising Index Retail Industry Calendar

StORES Magazine - August 2007

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