STORES Magazine - August 2008 - (Page 16) The newest iteration replaces the bold capital letters with a more casual, rounded upper- and lower-case treatment. “Walmart” now appears as one word, and instead of a star in the middle, there’s a bright yellow starburst/flower at the end. (Apparently, it’s been left up to customer interpretation.) The updated logo won’t begin to appear on storefronts until the fall. Charles Fishman, editor-at-large of Fast Company magazine and author of “The Wal-Mart Effect: How the World’s Most Powerful Company Really Works — And How It’s Transforming the American Economy,” believes the company’s new slogan — “Save Money. Live Better” — may be a more significant change than the logo. “It’s a pretty good way to convey in four words what the company is trying to do,” he wrote on TheStreet.com blog. “The real core project is to change how they’re perceived. By behaving differently, the company can reposition itself in the minds of consumers, and the new logo will be part of that hopedfor new image.” Remembering Kenneth Macke Kenneth A. Macke, a former chairman and CEO of Dayton Hudson Corp., has died from complications of Parkinson’s disease. He was 69. In his 33-year career with Dayton Hudson, Macke rose from a sales trainee hired straight out of college to chairman and chief executive of Target (then a division of Dayton Hudson) and on to the same positions with the parent company. (Dayton Hudson was renamed Target Corp. in 1999.) In 1994, Macke was honored by the National Retail Federation with the American Spirit Award recognizing his commitment to humanitarianism. NRF president and CEO Tracy Mullin remembers Macke fondly. “Ken Macke was a warm, generous man who had many admirers among his industry peers. He was passionate about retailing and about the need to give back to the community.” ➔ 16 STORES / AUGUST 2008 http://TheStreet.com
Table of Contents Feed for the Digital Edition of STORES Magazine - August 2008 STORES Magazine - August 2008 Contents Executive Editor's Page President's Page The Lure of Free Shipping Walmart’s New Look What Shoppers Think Will Widgets Work for Wheat Bread and Wasabi? 10 Things You May Have Missed Numbers Worth Counting Full Price/Markdown Retail People Store Design Industry Economics Hot 100 Retailers Concept2Watch Mobile Technology Small Store Technology Website Optimization Site Selection Mobile Payments Recycling Merchandising: Cool Sells Merchandising: Merchandising in Mexico Store Construction & Development Human Resources Loyalty Programs Mobile Marketing Loeb Retail Letter Arts Update Point of View NRF News Retail Crossword Retail Industry Calendar Last Laugh STORES Magazine - August 2008 STORES Magazine - August 2008 - STORES Magazine - August 2008 (Page Cover1) STORES Magazine - August 2008 - STORES Magazine - August 2008 (Page Cover2) STORES Magazine - August 2008 - STORES Magazine - August 2008 (Page 3) STORES Magazine - August 2008 - STORES Magazine - August 2008 (Page 4) STORES Magazine - August 2008 - STORES Magazine - August 2008 (Page 5) STORES Magazine - August 2008 - Contents (Page 6) STORES Magazine - August 2008 - Contents (Page 7) STORES Magazine - August 2008 - Contents (Page 8) STORES Magazine - August 2008 - Contents (Page 9) STORES Magazine - August 2008 - Executive Editor's Page (Page 10) STORES Magazine - August 2008 - Executive Editor's Page (Page 11) STORES Magazine - August 2008 - President's Page (Page 12) STORES Magazine - August 2008 - President's Page (Page 13) STORES Magazine - August 2008 - The Lure of Free Shipping (Page 14) STORES Magazine - August 2008 - What Shoppers Think (Page 15) STORES Magazine - August 2008 - What Shoppers Think (Page 16) STORES Magazine - August 2008 - What Shoppers Think (Page 17) STORES Magazine - August 2008 - Will Widgets Work for Wheat Bread and Wasabi? (Page 18) STORES Magazine - August 2008 - Will Widgets Work for Wheat Bread and Wasabi? (Page 19) STORES Magazine - August 2008 - 10 Things You May Have Missed (Page 20) STORES Magazine - August 2008 - 10 Things You May Have Missed (Page 21) STORES Magazine - August 2008 - Numbers Worth Counting (Page 22) STORES Magazine - August 2008 - Numbers Worth Counting (Page 23) STORES Magazine - August 2008 - Full Price/Markdown (Page 24) STORES Magazine - August 2008 - Full Price/Markdown (Page 25) STORES Magazine - August 2008 - Retail People (Page 26) STORES Magazine - August 2008 - Retail People (Page 27) STORES Magazine - August 2008 - Store Design (Page 28) STORES Magazine - August 2008 - Store Design (Page 29) STORES Magazine - August 2008 - Store Design (Page 30) STORES Magazine - August 2008 - Store Design (Page 31) STORES Magazine - August 2008 - Industry Economics (Page 32) STORES Magazine - August 2008 - Industry Economics (Page 33) STORES Magazine - August 2008 - Industry Economics (Page 34) STORES Magazine - August 2008 - Hot 100 Retailers (Page 35) STORES Magazine - August 2008 - Hot 100 Retailers (Page 36) STORES Magazine - August 2008 - Hot 100 Retailers (Page 37) STORES Magazine - August 2008 - Hot 100 Retailers (Page 38) STORES Magazine - August 2008 - Hot 100 Retailers (Page 39) STORES Magazine - August 2008 - Hot 100 Retailers (Page 40) STORES Magazine - August 2008 - Hot 100 Retailers (Page 41) STORES Magazine - August 2008 - Hot 100 Retailers (Page 42) STORES Magazine - August 2008 - Hot 100 Retailers (Page 43) STORES Magazine - August 2008 - Hot 100 Retailers (Page 44) STORES Magazine - August 2008 - Hot 100 Retailers (Page 45) STORES Magazine - August 2008 - Hot 100 Retailers (Page 46) STORES Magazine - August 2008 - Hot 100 Retailers (Page 47) STORES Magazine - August 2008 - Hot 100 Retailers (Page 48) STORES Magazine - August 2008 - Hot 100 Retailers (Page 49) STORES Magazine - August 2008 - Hot 100 Retailers (Page 50) STORES Magazine - August 2008 - Hot 100 Retailers (Page 51) STORES Magazine - August 2008 - Hot 100 Retailers (Page 52) STORES Magazine - August 2008 - Hot 100 Retailers (Page 53) STORES Magazine - August 2008 - Hot 100 Retailers (Page 54) STORES Magazine - August 2008 - Concept2Watch (Page 55) STORES Magazine - August 2008 - Mobile Technology (Page 56) STORES Magazine - August 2008 - Mobile Technology (Page 57) STORES Magazine - August 2008 - Small Store Technology (Page 58) STORES Magazine - August 2008 - Small Store Technology (Page 59) STORES Magazine - August 2008 - Website Optimization (Page 60) STORES Magazine - August 2008 - Website Optimization (Page 61) STORES Magazine - August 2008 - Site Selection (Page 62) STORES Magazine - August 2008 - Site Selection (Page 63) STORES Magazine - August 2008 - Mobile Payments (Page 64) STORES Magazine - August 2008 - Mobile Payments (Page 65) STORES Magazine - August 2008 - Recycling (Page 66) STORES Magazine - August 2008 - Recycling (Page 67) STORES Magazine - August 2008 - Merchandising: Cool Sells (Page 68) STORES Magazine - August 2008 - Merchandising: Cool Sells (Page 69) STORES Magazine - August 2008 - Merchandising: Merchandising in Mexico (Page 70) STORES Magazine - August 2008 - Merchandising: Merchandising in Mexico (Page 71) STORES Magazine - August 2008 - Merchandising: Merchandising in Mexico (Page 72) STORES Magazine - August 2008 - Merchandising: Merchandising in Mexico (Page 73) STORES Magazine - August 2008 - Store Construction & Development (Page 74) STORES Magazine - August 2008 - Store Construction & Development (Page 75) STORES Magazine - August 2008 - Store Construction & Development (Page 76) STORES Magazine - August 2008 - Human Resources (Page 77) STORES Magazine - August 2008 - Loyalty Programs (Page 78) STORES Magazine - August 2008 - Loyalty Programs (Page 79) STORES Magazine - August 2008 - Mobile Marketing (Page 80) STORES Magazine - August 2008 - Mobile Marketing (Page 81) STORES Magazine - August 2008 - Loeb Retail Letter (Page 82) STORES Magazine - August 2008 - Loeb Retail Letter (Page 83) STORES Magazine - August 2008 - Arts Update (Page 84) STORES Magazine - August 2008 - Arts Update (Page 85) STORES Magazine - August 2008 - Point of View (Page 86) STORES Magazine - August 2008 - Point of View (Page 87) STORES Magazine - August 2008 - NRF News (Page 88) STORES Magazine - August 2008 - NRF News (Page 89) STORES Magazine - August 2008 - Retail Crossword (Page 90) STORES Magazine - August 2008 - Retail Crossword (Page 91) STORES Magazine - August 2008 - Retail Crossword (Page 92) STORES Magazine - August 2008 - Retail Industry Calendar (Page 93) STORES Magazine - August 2008 - Last Laugh (Page 94) STORES Magazine - August 2008 - Last Laugh (Page Cover3) STORES Magazine - August 2008 - Last Laugh (Page Cover4)
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