Stores - September 2006 - (Page 26)

Want Wi-Fi with That? WI-FI McDonald's aims to become a hotspot big shot R BY FIONA SOLTES e m e m b e r when McDonald's was all about the initiative also means new applications for those on the telling you that you simply deserved a break? other side of the counter. That's so yesterday. Consider, for example, a greater ability for franchisees to stay Today's break at many of the 13,000-plus in touch with the parent corporation; increased opportunities McDonald's restaurants might include high-end coffee, for online training; the future ability to monitor the restaurant's an updated interior and the chance to check your e-mail refrigeration without having to physically walk into the freez- while you enjoy those fries. er; and the chance to more effectively process credit cards, debit cards and other McDonald's has gone Wi-Fi. cashless options like the At a cost of $2.95 for two hours, restaurant-specific Arch visitors to the Golden Arches Card gift card. can log on through a strategic Wi-Fi is often seen as partnership with Wayport, a just high-speed connec- supplier of wireless Internet ac- tion to the Internet, but cess. Those with Wayport and there really are a multi- AT&T Wi-Fi memberships also tude of applications that have access. come with it, says Way- As of early summer, more than port CEO Dave Vucina. 7,000 locations had introduced A n d it was that ap- the service, with an average of proach, McDonald's 50 more joining each week. To put the scope of the recent roll- out in perspective, McDonald's already hosts approximately 17 percent of the nearly 41,000 Wi- Fi hotspots nationwide. Jim Sappington, vice president of IT for McDonald's USA, considers the Wi-Fi offerings a very important move in terms of re-imaging the restaurant. But it's not just about -FI making things more appealing for the customer; I W THE OTHER SIDE OF THE COUNTER Easier for franchisees to stay in touch with the parent corporation More opportunities for online training Future ability to monitor the restau- rant's refrigeration without having to walk into the freezer More effective processing of credit cards, debit cards and other cashless options like the restaurant gift cards 26 S TO R E S / SEPTEMBER 2006

Table of Contents for the Digital Edition of Stores - September 2006

Executive Editor's Page
President's Page
NRF News
Retail People
Cover Story: Sights Set on the Subcontinent
Data Management
In-Store Applications
Real Estate
Human Resources
POS Systems
System Security
Asset Management
In-Store Promotion
Call Centers
Order Fulfillment
Loeb Retail Letter
ARTS Update
Workplace Law
Advertisers Index
Company Index
Retail Profit Scoreboard
Retail Industry Calendar

Stores - September 2006