Stores - September 2006 - (Page 36)

DATA MANAGEMENT End of the Hunt Cabela's chooses data management O systems from Teradata BY MICHAEL HARTNETT n the strength of its ability to anticipate the e q u i p m e n t and apparel needs of those who enjoy the great outdoors, Cabela's is on track to become a $2 billion company in 2006. Dick Cabela launched the company from his kitchen table in 1961 by offering fishing flies for sale through classified ads. Ca- bela's now describes itself as the world's foremost outfitter of hunting, fishing and outdoor gear, with online operations, cata- log sales and a small-but-growing chain of stores. Overall sales revenue for the Sidney, Neb.-based company reached $1.8 billion during its 2005 fiscal year, a 15.7 percent year-over-year increase. And as Cabela's continues to drive growth in its direct-sales operations, the company is also stepping up the pace of its new-store program. The newest locations, in C Texas, Utah and Minnesota, range in size from 150,000 to 185,000 sq. ft. abela's Coinciding with Cabela's growth is the increasing expects to volume of data being generated by the company's op- be able to deliver erations, which is reminiscent of the mountain replicas the right product featured in its stores. to the right place In January, Cabela's announced it was installing data at the right time, warehouse, planning and analytics solutions from Ter- lowering inventory Item and profitability issues adata, a division of NCR. The new system, which in- carr ying costs and cludes the Teradata Retail Logical Data Model, Tera- determining Most Teradata customers are multi- data Warehouse Miner and Teradata Professional Ser- assortment plans channel operators seeking to integrate vices, will integrate data from Cabela's retail stores, based on store and utilize the data from each business catalog and online operations to address critical needs location unit. In this case, Cabela's wanted to and provide the insight and analytics required by busi- have the data from across all those busi- ness users. nesses to weave those businesses togeth- Given our growth strategy, having a high-performance, multi-channel data ware- er, and then get into item and profitabil- house is a requirement, says Larry Popps, MIS director for Cabela's. The Terada- ity issues to quantify the benefits of car- ta data warehouse, Retail Logical Data Model and data mining software will give us rying individual items in every or some the needed infrastructure along with a mature and tested data model and the ability of those channels, says account man- to improve decision-making. The solutions that Teradata's systems provide to their retail clients are as broad as ager Tim Simmons. Given the sheer volume of reporting each individual retailer's goals, says Rob Berman, vice president of retail industry so- on sales, margins, inventory and the lutions for the Dayton, Ohio-based company. Sales revenue: $1.8 like, the biggest challenge with manag- For us and for most of our customers, it begins ing data is making sure [clients] have the with the Holy Grail, the transaction log, capturing billion the sales reporting, he says. That's the jumping off quality of data, the historical data they point, along with inventory reporting, market basket need and the subject areas they want to sales and inventory. After that, it depends on how have, Berman says. they want to compete and how they want to differ- Simmons and Berman stress the im- portance of capturing and organizing entiate themselves. 36 S TO R E S / SEPTEMBER 2006 W W W. S TO R E S . O R G http://WWW.STORES.ORG

Table of Contents for the Digital Edition of Stores - September 2006

Executive Editor's Page
President's Page
NRF News
Retail People
Cover Story: Sights Set on the Subcontinent
Data Management
In-Store Applications
Real Estate
Human Resources
POS Systems
System Security
Asset Management
In-Store Promotion
Call Centers
Order Fulfillment
Loeb Retail Letter
ARTS Update
Workplace Law
Advertisers Index
Company Index
Retail Profit Scoreboard
Retail Industry Calendar

Stores - September 2006