Stores - September 2006 - (Page 54)

RFID New Chapter for RFID BGN is seeking market advantage with resourceful Dutch bookseller gains efficiencies logistics, back-office B through item-level tagging improvements and cutting-edge customer service. BY M.V. GREENE oekhandels Groep Nederland, the Netherlands' largest i n v e n t o r y, decreasing book retailer, is using automation and store-level RFID opportunities for error t e c h n o l o g y to remove some of the mystery from the a n d dramatically im- book selling business. proving service, he says. How Smart Is SmartStore launch SmartStore? I n making the transformation to distribution system. The BGN has reduced government-operated BGN launched its first SmartStore status, BGN is riding the inventory man-hours Centraal Boekhuis dis- fully automated retail RFID wave. For its customers, that tributes some 50 million S m a r t S t o r e , Selexyz means being able to find the titles they by 90 percent, saving want more easily. For staff and manage- books annually, including Scheltema in Almere in about $326,000 at the upwards of 80 percent of ment, it means keeping track of the tens April; a second Selexyz Almere store. of thousands of titles that fill shelves and BGN's inventory. store BGN's name for the SmartStore format , stockrooms. Since prices for the ma- Because it has a large amount of stock is scheduled to open next month in jority of book titles in the Dutch market Maastricht. The RFID install is being and fast turnover, store shelves are are set by the government through Cen- handled through Progress Software, a under constant attack by consumers re- traal Boekhuis, BGN is seeking market advantage through resourceful logistics, Bedford, Mass., company that special- placing books on the wrong shelves, er- izes in integrating business applications rors at the point of sale through incon- back-office improvements and cutting- edge customer service, says Jan Vink, IT with item-level RFID tagging. sistent labeling by publishers and other BGN's RFID implementation uses tag- factors. The result is that BGN staff is re- director for BGN, which operates more ging to track the movement of individ- quired to carry out stock repositioning than 40 stores. and inventory reconciliation regularly. ual books, providing managers with BGN's initiative leverages RFID tech- real-time visibility into store inventory Centraal Boekhuis, or central book nology with Centraal Boekhuis as the and activities that support supply chain warehouse, is designed to provide the starting point and the customer as the activities. Books are recognized instant- Netherlands' more than 1,550 book- end point. Along its supply chain, the re- ly, and instructions on handling the stores with an organized and efficient tailer is reducing the burden of manual 54 S TO R E S / SEPTEMBER 2006 W W W. S TO R E S . O R G http://ORES.ORG

Table of Contents for the Digital Edition of Stores - September 2006

Contents
Executive Editor's Page
President's Page
UPfRONT
NRF News
Retail People
Concept2Watch
Wi-Fi
Cover Story: Sights Set on the Subcontinent
Data Management
In-Store Applications
Real Estate
Human Resources
RFID
POS Systems
LPinformation
System Security
Asset Management
In-Store Promotion
Call Centers
E-Commerce
Order Fulfillment
Loeb Retail Letter
ARTS Update
Workplace Law
Advertisers Index
Company Index
Retail Profit Scoreboard
Retail Industry Calendar

Stores - September 2006

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