StORES Magazine - September 2007 - (Page 126) CONSIDER THIS / POSTSCRIPT lastlaugh Cheeky Promotion IT’S ALL ABOUT the fit when it comes to getting a great-looking pair of jeans, but one U.K. brand seems to be more devoted to the task than most. Lee Cooper Denim has launched a series of videos that introduce the “Bottom Inspectors.” Created by GyroWorldwide, the videos feature a 21st century version of the old man-on-the street interview featuring the soon-to-be-infamous Inspector Flemming of the British Bum Society. The cheeky inspector approaches young women, measures their posteriors, and then asks them to try on the brand’s new DenimXfit Lycra slimming and contouring jeans. The women step inside a “bum-cam”-enabled changing booth, allowing watchers to steal a glimpse of a wee bit more than just form-hugging jeans. No word on how many jeans have sold, but shortly after it debuted, the video was among the most popular online. What a surprise, huh? smiles: it is donating the building materials required for the store transformations, as well as cardboard cutouts of Homer, Bart and the rest of the Simpson clan, to hospitals participating in the Children’s Miracle Network. Thorny Issue HE LOVES ME, he loves me not. Apparently he loves “the other woman” enough to send a dozen long-stem roses. And he loves his wife enough to try to cover his cheating tracks. A Texas man is suing 1-800-Flowers for $1 million for revealing information to his wife about flowers he’d sent to another woman. In a federal lawsuit, Leroy Greer claims that he bought flowers for his girlfriend and asked 1-800Flowers to keep his purchase private. The lawsuit says 1800-Flowers sent a receipt to his house and his wife saw it, revealing Greer’s purchase. The couple had been in the process of divorcing, but Leroy Greer says he had hoped to reconcile with his wife. Now she’s set on splitting, and is demanding a much larger settlement. Greer is not exactly a sympathetic character, but you’ve got to feel for the guy. He may be on the cusp of setting a record for the most expensive bouquet of roses. How Pink Makes Green CUSTOMERS saw pink, but 7-Eleven operators saw green when shoppers purchased Sprinklicious doughnuts by the dozen. The Kwik-E-Mart-style signs read: “Go Ahead! They’re not called Don’t-Nuts.” Plenty of Americans took them up on the offer. 7-Eleven stores sold the millionth Sprinklicious doughnut two days prior to the release of “The Simpsons Movie.” Doughnut sales at the Burbank Kwik-E-Mart, the store closest to 20th Century Fox studios, “were 1,000 times what they are in a typical day,” says Dennis Phelps, vice president of fresh foods at 7-Eleven. Although just a dozen stores in the United States and Canada were converted to Kwik-EMarts, the doughnuts were not the only topsellers. Krusty O’s Cereal, Buzz cola, Radioactive Man comic books and Squishee frozen beverages also lifted sales. The converted Kwik-E-Mart stores saw the most dramatic increases, with reports of sales doubling at those units. Final totals have not been released, but the c-store chain reportedly sold more than 3.4 million units of Simpsons merchandise and generated more than 65 million clicks on its website. And 7-Eleven plans to keep spreading the 126 STORES / SEPTEMBER 2007 WWW.STORES.ORG © The New Yorker Collection 1986 Edward Koren from cartoonbank.com. All Rights Reserved. http://cartoonbank.com http://WWW.STORES.ORG
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