StORES Magazine - September 2007 - (Page 16) trEnDS COMPILED BY STORES EDITORS 10 Events That Shook E-Commerce The launch of search-engine giant Google tops the Software and Information Industry Association’s list of the 10 most important developments in e-commerce of the past decade. The list, compiled as part of SIIA’s observance of the 10-year anniversary of the release of the federal “Framework for Global Electronic Commerce,” suggests how online activity has changed the way we live and work. 1 2 3 4 5 6 7 8 9 10 Google (debuted 1998) Broadband penetration of U.S. Internet users reaches 50 percent (2004) eBay (launched 1997) Amazon.com IPO (1997) Google ad words (2000) Open standards/HTML 4.0 released (1997) WiFi/802.11 (launched 1997) User-generated content/YouTube (2005) iTunes (2001) BlackBerry (1999) Tearing Up Coupon Myths Coupon redemption rates are in decline in the United States and Canada, but experts maintain that those valuable slips of paper remain a worthwhile way to stimulate shoppers to try and buy – provided marketers steer clear of common misconceptions. Peter Myers and Steve Litt, marketing and consumer insight experts for ICOM Information & Communications, a Toronto-based provider of targeted marketing solutions, claim that much of the conventional wisdom surrounding coupon redemption is wrong. Their assertion is based on continued on page 19 16 STORES / SEPTEMBER 2007 WWW.STORES.ORG http://amazon.com http://WWW.STORES.ORG
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