StORES Magazine - September 2007 - (Page 50) WORTH WATCHING / CONCEPT2WATCH Yankee Doodle Noodles agamama, a London-based Japanesenamed noodle bar, has set up shop in Massachusetts. The sleek, contemporary eateries, already popular in the U.K., Europe, the Middle East and the Pacific Rim, offer ramen bowls, rice dishes, salads, as well as sides and beverages. Green tea is complementary. Servers use hand-held PDAs to place orders, and meals are delivered the instant they are prepared. Communal picnic-bench seating and an open view of the busy kitchen enhance the casual atmosphere. Wagamama’s philosophy: positive eating + positive living. — Mary Alice Elmer W wagamama Paul O’Farrell, COO Boston www.wagamama.com U.S. locations: Faneuil Hall, Boston; Harvard Square, Cambridge 50 WWW.STORES.ORG http://www.wagamama.com http://WWW.STORES.ORG
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