StORES Magazine - September 2007 - (Page 6) StORES FEATURES / EXECUTIVE SUITE SEPTEMBER 2007 Volume 89, No.9 www.stores.org ® COVER STORY 30 Tuned In QVC makes multi-channel click. Though best known for its TV shopping broadcasts, QVC has emerged as a multichannel powerhouse, flexing its merchandising and marketing muscle on air and online. 31 Small Screen, Big Business 34 Multi-Channel Kickoff 28 28 RETAIL PEOPLE Tung Huynh, Bazaarvoice Generating buzz for retailers . . . as community manager, Huynh helps merchants harness the power of consumer generated product reviews to craft strategies and campaigns. 47 47 E-COMMERCE Fashion Apparel a Growing “Click” Got-to-have-it shoppers willing to trade expedience for ambience spark steady online revenue growth among well-known and designer labels. 6 STORES / SEPTEMBER 2007 WWW.STORES.ORG http://www.stores.org http://www.stores.org
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