StORES Magazine - September 2007 - (Page 8) TRENDS 16 E-COMMERCE HISTORY A look back at 10 online events that changed the e-commerce arena. 16 COUPON MYTHS Marketers need to steer clear of common misconceptions. 17 10 Things You May Have Missed 20 What Shoppers Think 22 10 Numbers Worth Counting 26 Full Price/Markdown SEPTEMBER 2007 26 56 LABELS Nutrition Counts. Receipting system helps restaurant customers know exactly what they’re eating. 60 AVATARS On-Screen Employees. Fastrak’s associate may be virtual, but the help is real. WORTH WATCHING 50 CONCEPT2WATCH Wagamama. Popular London-based noodle bar sets up shop in Massachusetts. 54 LABELS A More Able Label? “Electronic paper” allows for frequent updates, greater efficiency. 53 102 NUTS AND BOLTS 91 IN-STORE TECHNOLOGY Connecting the Dot. Interactive screens help Barnes & Noble customers sample all CDs in the store. 94 HUMAN RESOURCES Employee Outsourcing. Farming out HR functions allows smaller businesses to focus on operations. 98 CREDIT No Card Left Behind. New card technology promises smart-card benefits without a POS overhaul. 102 MERCHANDISING Adding Impact to Gift Cards. Tying delivery vehicles to card displays boosts sales. 104 E-COMMERCE Stirring It Up. Website redesign puts customer service on the front burner. 111 SPAM Less Screaming, More Screening. Messaging security platform protects Burlington Coat Factory from cyber elements. CONSIDER THIS 10 12 EXECUTIVE EDITOR’S PAGE PRESIDENT’S PAGE INSIDE TRACK 116 NRF NEWS 114 LOEB RETAIL LETTER 118 ARTS UPDATE 120 POINT OF VIEW 122 ADVERTISING INDEX WHAT’S NEXT 124 RETAIL INDUSTRY CALENDAR POSTSCRIPT 126 LAST LAUGH 91 Need a back issue of STORES? Order one at www.stores.org CONTRIBUTORS Faye Brookman M.V. Greene D. Gail Fleenor Janet Groeber 8 STORES / SEPTEMBER 2007 Michael Hartnett Karen M. Kroll Len Lewis Fred Minnick Patricia A. Murphy Liz Parks David P. Schulz Fiona Soltes WWW.STORES.ORG http://www.stores.org http://www.stores.org
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