Stores Magazine - October 2007 - (Page 51) WORTH WATCHING / CONCEPT TO WATCH Hometown Hospitality orn in Wisconsin’s Dairyland, Culver’s ButterBurgers & Frozen Custard has become a regional fast-food giant, spreading its Midwestern personality to 16 states. Ubiquitous blue and white — used for everything from patio umbrellas to apparel and paper cups — welcomes customers to the 4,600-sq.-ft. stores. Menu items include Culver’s signature burger and made-fresh-several-times-a-day frozen custard. Side orders of deep-fried cheese curds pay homage to its Wisconsin roots. Company culture is based on smalltown, old-fashioned values and friendliness. The philosophy: We’ll greet you with a smile and treat you like a friend. A better brand of beef makes a ButterBurger better. — Mary Alice Elmer B Culver’s Prairie du Sac, Wis. www.culvers.com Craig Culver, co-founder and CEO Phil Keiser, president and COO Locations: more than 360 independently owned and operated restaurants WWW.STORES.ORG STORES / OCTOBER 2007 51 http://www.culvers.com http://WWW.STORES.ORG
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