Stores Magazine - October 2007 - (Page F14)

RETAILER RANK WHAT WEBSITE DO YOU SHOP AT MOST OFTEN FOR NON-APPAREL ITEMS? 10 Sears.com Amazon.com eBay.com 21.7% 15.4 10.1 9.0 3.4 3.2 3.0 2.5 2.3 1.7 rs taile in re nline esting O nv i ns are plicatio e ap believ h they mbellis e will elling s BestBuy.com WalMart.com Target.com CircuitCity.com Overstock.com Google.com Sears.com HomeDepot.com Source: BIGresearch/STORES when they conduct online research. They start by searching for a product or product category. Having learned something about it from the manufacturer or a third party, they may do some price-comparison shopping and then go to a retailer’s site to look for it. This means that if you’re a retailer — and especially if you’re a retailer selling electronics, clothes, shoes, appliances or home-improvement items — a shopper is likely to know a good deal about what he’s looking for before he lands on your site. It isn’t yet entirely clear what this implies for retailers’ website strategies, but it’s worthwhile keeping it in mind. Some of a retailer’s website traffic clearly consists of people who will later go to its stores seeking the products they’ve seen on its website. But some of it is from people who will later go to a competitor’s store seeking the products they’ve seen on your site. To prevent the latter scenario — or to at least tip the odds a bit more in their favor — online retailers are investing in applications they believe will embellish selling. Some of the more prominent of these are online reviews, live chat and the ability for customers to watch video about how to use a product. Retailers are also emphasizing various aspects of service, which offer additional opportunities for differentiation. StORES Peter Johnston is a freelance writer and editor based in New York City. Information on his background and services is available at www.foxhoundenterprises.com. F14 STORES / OCTOBER 2007 Amazon.com AE.com/AmericanEagle AOL.com BestBuy.com Blair.com Buy.com Cabelas.com CasualMale.com Chadwicks.com CircuitCity.com ColdwaterCreek.com Costco.com Dell.com Eastbay.com eBay.com EddieBauer.com FashionBug.com Forever21.com Gap.com Google.com Haband.com HomeDepot.com HSN.com JCPenney.com KingSizeDirect.com Kmart.com Kohls.com LandsEnd.com LaneBryant.com LLBean.com Lowes.com Macys.com MSN.com Newegg.com Newport-News.com OldNavy.com Overstock.com QVC.com Roamans.com SamsClub.com Sears.com SierraTradingPost.com SmartBargains.com Target.com TigerDirect.com VictoriasSecret.com Wal-Mart.com WomanWithin.com Yahoo.com Zappos.com 1 23 38 4 17 34 41 49 22 12 25 30 47 42 2 28 50 46 26 9 24 20 33 5 45 44 7 13 19 14 27 18 39 31 29 11 8 15 36 48 10 43 37 6 32 21 3 40 16 35 WWW.STORES.ORG http://Amazon.com http://AE.com/AmericanEagle http://AOL.com http://BestBuy.com http://Blair.com http://Buy.com http://Cabelas.com http://CasualMale.com http://Chadwicks.com http://CircuitCity.com http://ColdwaterCreek.com http://Costco.com http://Dell.com http://Eastbay.com http://Amazon.com http://eBay.com http://Sears.com http://EddieBauer.com http://eBay.com http://FashionBug.com http://BestBuy.com http://Forever21.com http://Gap.com http://WalMart.com http://Google.com http://Target.com http://Haband.com http://HomeDepot.com http://CircuitCity.com http://HSN.com http://Overstock.com http://JCPenney.com http://KingSizeDirect.com http://Google.com http://Kmart.com http://Sears.com http://Kohls.com http://LandsEnd.com http://HomeDepot.com http://LaneBryant.com http://LLBean.com http://Lowes.com http://Macys.com http://MSN.com http://Newegg.com http://Newport-News.com http://OldNavy.com http://Overstock.com http://QVC.com http://Roamans.com http://SamsClub.com http://Sears.com http://SierraTradingPost.com http://SmartBargains.com http://Target.com http://TigerDirect.com http://VictoriasSecret.com http://Wal-Mart.com http://WomanWithin.com http://Yahoo.com http://www.foxhoundenterprises.com http://Zappos.com http://www.foxhoundenterprises.com http://WWW.STORES.ORG Table of Contents for the Digital Edition of Stores Magazine - October 2007ContentsExecutive Editor's PagePresident's PageDrug Store ClinicsBack-to-School MicrositeWhat Shoppers Think10 Things You May Have MissedNumbers Worth CountingFull Price/MarkdownRetail PeopleDigital SignageCover Story: PCI: What's AheadA Sticking PointTaking a Bite Out of PCI ComplianceFavorite 50Concept2WatchKiosksCustomer ServiceE-CommerceStore OperationsRFIDGlobal StrategiesNRFtech Wrap-upCommunicationsCreditPharmacy ManagementE-CommerceWorkflow ManagementData ManagementLoeb Retail LetterARTS UpdatePoint of ViewNRF NewsRetail Industry CalendarLast LaughStores Magazine - October 2007Stores Magazine - October 2007 - (Page 1)Stores Magazine - October 2007 - (Page 2)Stores Magazine - October 2007 - (Page 3)Stores Magazine - October 2007 - Contents (Page 4)Stores Magazine - October 2007 - Contents (Page 5)Stores Magazine - October 2007 - Contents (Page 6)Stores Magazine - October 2007 - Contents (Page 7)Stores Magazine - October 2007 - Executive Editor's Page (Page 8)Stores Magazine - October 2007 - Executive Editor's Page (Page 9)Stores Magazine - October 2007 - President's Page (Page 10)Stores Magazine - October 2007 - President's Page (Page 11)Stores Magazine - October 2007 - Back-to-School Microsite (Page 12)Stores Magazine - October 2007 - Back-to-School Microsite (Page 13)Stores Magazine - October 2007 - What Shoppers Think (Page 14)Stores Magazine - October 2007 - What Shoppers Think (Page 15)Stores Magazine - October 2007 - What Shoppers Think (Page 16)Stores Magazine - October 2007 - What Shoppers Think (Page 17)Stores Magazine - October 2007 - 10 Things You May Have Missed (Page 18)Stores Magazine - October 2007 - 10 Things You May Have Missed (Page 19)Stores Magazine - October 2007 - Numbers Worth Counting (Page 20)Stores Magazine - October 2007 - Numbers Worth Counting (Page 21)Stores Magazine - October 2007 - Full Price/Markdown (Page 22)Stores Magazine - October 2007 - Full Price/Markdown (Page 23)Stores Magazine - October 2007 - Retail People (Page 24)Stores Magazine - October 2007 - Retail People (Page 25)Stores Magazine - October 2007 - Digital Signage (Page 26)Stores Magazine - October 2007 - Digital Signage (Page 27)Stores Magazine - October 2007 - Digital Signage (Page 28)Stores Magazine - October 2007 - Digital Signage (Page 29)Stores Magazine - October 2007 - Cover Story: PCI: What's Ahead (Page 30)Stores Magazine - October 2007 - A Sticking Point (Page 31)Stores Magazine - October 2007 - A Sticking Point (Page 32)Stores Magazine - October 2007 - A Sticking Point (Page 33)Stores Magazine - October 2007 - Taking a Bite Out of PCI Compliance (Page 34)Stores Magazine - October 2007 - Favorite 50 (Page F1)Stores Magazine - October 2007 - Favorite 50 (Page F2)Stores Magazine - October 2007 - Favorite 50 (Page F3)Stores Magazine - October 2007 - Favorite 50 (Page F4)Stores Magazine - October 2007 - Favorite 50 (Page F5)Stores Magazine - October 2007 - Favorite 50 (Page F6)Stores Magazine - October 2007 - Favorite 50 (Page F7)Stores Magazine - October 2007 - Favorite 50 (Page F8)Stores Magazine - October 2007 - Favorite 50 (Page F9)Stores Magazine - October 2007 - Favorite 50 (Page F10)Stores Magazine - October 2007 - Favorite 50 (Page F11)Stores Magazine - October 2007 - Favorite 50 (Page F12)Stores Magazine - October 2007 - Favorite 50 (Page F13)Stores Magazine - October 2007 - Favorite 50 (Page F14)Stores Magazine - October 2007 - Favorite 50 (Page F15)Stores Magazine - October 2007 - Favorite 50 (Page F16)Stores Magazine - October 2007 - Concept2Watch (Page 51)Stores Magazine - October 2007 - Kiosks (Page 52)Stores Magazine - October 2007 - Kiosks (Page 53)Stores Magazine - October 2007 - Customer Service (Page 54)Stores Magazine - October 2007 - Customer Service (Page 55)Stores Magazine - October 2007 - E-Commerce (Page 56)Stores Magazine - October 2007 - E-Commerce (Page 57)Stores Magazine - October 2007 - Store Operations (Page 58)Stores Magazine - October 2007 - Store Operations (Page 59)Stores Magazine - October 2007 - Store Operations (Page 60)Stores Magazine - October 2007 - Store Operations (Page 61)Stores Magazine - October 2007 - RFID (Page 62)Stores Magazine - October 2007 - RFID (Page 63)Stores Magazine - October 2007 - Global Strategies (Page 64)Stores Magazine - October 2007 - Global Strategies (Page 65)Stores Magazine - October 2007 - Global Strategies (Page 66)Stores Magazine - October 2007 - NRFtech Wrap-up (Page S1)Stores Magazine - October 2007 - NRFtech Wrap-up (Page S2)Stores Magazine - October 2007 - NRFtech Wrap-up (Page S3)Stores Magazine - October 2007 - NRFtech Wrap-up (Page S4)Stores Magazine - October 2007 - NRFtech Wrap-up (Page S5)Stores Magazine - October 2007 - NRFtech Wrap-up (Page S6)Stores Magazine - October 2007 - NRFtech Wrap-up (Page S7)Stores Magazine - October 2007 - NRFtech Wrap-up (Page S8)Stores Magazine - October 2007 - NRFtech Wrap-up (Page S9)Stores Magazine - October 2007 - NRFtech Wrap-up (Page S10)Stores Magazine - October 2007 - NRFtech Wrap-up (Page S11)Stores Magazine - October 2007 - NRFtech Wrap-up (Page S12)Stores Magazine - October 2007 - NRFtech Wrap-up (Page S13)Stores Magazine - October 2007 - NRFtech Wrap-up (Page S14)Stores Magazine - October 2007 - NRFtech Wrap-up (Page S15)Stores Magazine - October 2007 - NRFtech Wrap-up (Page S16)Stores Magazine - October 2007 - NRFtech Wrap-up (Page S17)Stores Magazine - October 2007 - NRFtech Wrap-up (Page S18)Stores Magazine - October 2007 - NRFtech Wrap-up (Page S19)Stores Magazine - October 2007 - NRFtech Wrap-up (Page S20)Stores Magazine - October 2007 - Communications (Page 87)Stores Magazine - October 2007 - Communications (Page 88)Stores Magazine - October 2007 - Communications (Page 89)Stores Magazine - October 2007 - Credit (Page 90)Stores Magazine - October 2007 - Credit (Page 91)Stores Magazine - October 2007 - Pharmacy Management (Page 92)Stores Magazine - October 2007 - Pharmacy Management (Page 93)Stores Magazine - October 2007 - Pharmacy Management (Page 94)Stores Magazine - October 2007 - Pharmacy Management (Page A1)Stores Magazine - October 2007 - Pharmacy Management (Page A2)Stores Magazine - October 2007 - Pharmacy Management (Page A3)Stores Magazine - October 2007 - Pharmacy Management (Page A4)Stores Magazine - October 2007 - E-Commerce (Page 99)Stores Magazine - October 2007 - E-Commerce (Page 100)Stores Magazine - October 2007 - E-Commerce (Page 101)Stores Magazine - October 2007 - Workflow Management (Page 102)Stores Magazine - October 2007 - Workflow Management (Page 103)Stores Magazine - October 2007 - Data Management (Page 104)Stores Magazine - October 2007 - Data Management (Page 105)Stores Magazine - October 2007 - Data Management (Page 106)Stores Magazine - October 2007 - Data Management (Page T1)Stores Magazine - October 2007 - Data Management (Page T2)Stores Magazine - October 2007 - Data Management (Page T3)Stores Magazine - October 2007 - Data Management (Page T4)Stores Magazine - October 2007 - Data Management (Page 111)Stores Magazine - October 2007 - Loeb Retail Letter (Page 112)Stores Magazine - October 2007 - Loeb Retail Letter (Page 113)Stores Magazine - October 2007 - ARTS Update (Page 114)Stores Magazine - October 2007 - ARTS Update (Page 115)Stores Magazine - October 2007 - Point of View (Page 116)Stores Magazine - October 2007 - Point of View (Page 117)Stores Magazine - October 2007 - Point of View (Page 118)Stores Magazine - October 2007 - Point of View (Page 119)Stores Magazine - October 2007 - NRF News (Page 120)Stores Magazine - October 2007 - NRF News (Page 121)Stores Magazine - October 2007 - Retail Industry Calendar (Page 122)Stores Magazine - October 2007 - Retail Industry Calendar (Page 123)Stores Magazine - October 2007 - Retail Industry Calendar (Page 124)Stores Magazine - October 2007 - Retail Industry Calendar (Page 125)Stores Magazine - October 2007 - Last Laugh (Page 126)Stores Magazine - October 2007 - Last Laugh (Page 127)Stores Magazine - October 2007 - Last Laugh (Page 128)http://www.nxtbook.com/nxtbooks/nrfe/stores1209http://www.nxtbook.com/nxtbooks/nrfe/stores1109http://www.nxtbook.com/nxtbooks/nrfe/stores1009http://www.nxtbook.com/nxtbooks/nrfe/stores0909http://www.nxtbook.com/nxtbooks/nrfe/stores0809http://www.nxtbook.com/nxtbooks/nrfe/stores0709http://www.nxtbook.com/nxtbooks/nrfe/stores0609http://www.nxtbook.com/nxtbooks/nrfe/stores0509http://www.nxtbook.com/nxtbooks/nrfe/stores0409http://www.nxtbook.com/nxtbooks/nrfe/stores0309http://www.nxtbook.com/nxtbooks/nrfe/stores0209http://www.nxtbook.com/nxtbooks/nrfe/stores0109http://www.nxtbook.com/nxtbooks/nrfe/stores1208http://www.nxtbook.com/nxtbooks/nrfe/stores1108http://www.nxtbook.com/nxtbooks/nrfe/stores1008http://www.nxtbook.com/nxtbooks/nrfe/stores0908http://www.nxtbook.com/nxtbooks/nrfe/stores0808http://www.nxtbook.com/nxtbooks/nrfe/stores0708http://www.nxtbook.com/nxtbooks/nrfe/stores0608http://www.nxtbook.com/nxtbooks/nrfe/stores0408http://www.nxtbook.com/nxtbooks/nrfe/stores0308http://www.nxtbook.com/nxtbooks/nrfe/stores0208http://www.nxtbook.com/nxtbooks/nrfe/stores-globalretail08http://www.nxtbook.com/nxtbooks/nrfe/stores0108http://www.nxtbook.com/nxtbooks/nrfe/stores1207http://www.nxtbook.com/nxtbooks/nrfe/stores1107http://www.nxtbook.com/nxtbooks/nrfe/stores1007http://www.nxtbook.com/nxtbooks/nrfe/stores0907http://www.nxtbook.com/nxtbooks/nrfe/stores0807http://www.nxtbook.com/nxtbooks/nrfe/stores0707http://www.nxtbook.com/nxtbooks/nrfe/stores0607http://www.nxtbook.com/nxtbooks/nrfe/stores0507http://www.nxtbook.com/nxtbooks/nrfe/stores0407http://www.nxtbook.com/nxtbooks/nrfe/stores0307http://www.nxtbook.com/nxtbooks/nrfe/stores0207http://www.nxtbook.com/nxtbooks/nrfe/stores-globalretail07http://www.nxtbook.com/nxtbooks/nrfe/stores0107http://www.nxtbook.com/nxtbooks/nrfe/stores1206http://www.nxtbook.com/nxtbooks/nrfe/stores1106http://www.nxtbook.com/nxtbooks/nrfe/stores1006http://www.nxtbook.com/nxtbooks/nrfe/stores0906http://www.nxtbook.com/nxtbooks/nrfe/stores0706http://www.nxtbook.com/nxtbooks/nrfe/stores0606http://www.nxtbook.com/nxtbooks/nrfe/stores0506http://www.nxtbook.com/nxtbooks/nrfe/stores0406http://www.nxtbook.com/nxtbooks/nrfe/stores0306http://www.nxtbook.com/nxtbooks/nrfe/stores0206http://www.nxtbook.com/nxtbooks/nrfe/stores0106-globalretailhttp://www.nxtbookMEDIA.com

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