Stores Magazine - October 2007 - (Page F2) 9 Google.com The online retailers that shoppers like most BY PETER JOHNSTON Online purchasing and product research have become a major fact of life for the retail industry, and, as true multi-channel retailing matures, will be an increasingly significant factor for the foreseeable future. Non-travel online retailing reached $170 billion in the United States last year, according to Shop.org. Sales for the second quarter of 2007 were up 23 percent year-over-year and are on track to reach $200 billion for the year. Non-travel online retail sales volume is expected to continue to grow at a 12 percent compound annual growth rate well into the next decade. his special section, the Favorite 50 online retailers, has been created to give the industry a yardstick to measure what’s working in the e-commerce space. BIGresearch polled a large sample of online consumers to T determine which websites were most frequently used for shopping — the basis for these rankings. To no one’s surprise, Amazon — the world’s largest pureplay e-tailer – is in the top spot. During the course of its WWW.STORES.ORG F2 STORES / OCTOBER 2007 http://Google.com http://Shop.org http://WWW.STORES.ORG
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