STORES - October 2010 - (Page 4)

StORES ® OCTOBER 2010 Volume 92, No.10 WWW.STORES.ORG FEATURES / EXECUTIVE SUITE COVER STORY 21 Game Changer M-commerce stands poised to transform retail. SPECIAL SECTION: MOBILE IN RETAIL 21 COVER STORY Game Changer M-commerce stands poised to transform retail. 24 MARKETING Marketing is a jumping-off point for many retailers’ mobile initiatives. 26 E-COMMERCE Apps, games tied to Facebook creating buzz for teen retailer. 28 APPLICATIONS Five mobile retail applications worth downloading. 30 PAYMENTS U.S. has potential to jump to the forefront of NFC-enabled payments. 32 OPERATIONS Hardware, applications can keep managers on the sales floor. 34 POWER PLAYERS Current initiatives and future plans from retailers. 17 RETAIL PEOPLE Mark Gobé Getting to the emotion in branding. 18 CUSTOMER EXPERIENCE Food service experts show businesses how customer service is done. SPECIAL REPORT LOSS PREVENTION 70 CROWD CONTROL Approach to engagement can keep Black Friday from giving retailers a black eye. 74 Q&A Communications expert offers tips for damage containment. 76 PAYMENT FRAUD Chip-and-PIN is moving the fraud needle abroad. CONSIDER THIS 6 8 78 79 80 Editor’s Page President’s Page ARTS Update Point of View NRF News NUTS AND BOLTS 56 LOCALIZATION Scheduling deliveries to inner-city locations requires careful planning. 60 SUSTAINABILITY Environmental Defense Fund internships help retailers develop energy savings plans. 64 CONSUMER BEHAVIOR Reusable bags present marketing and education opportunities for retailers. 66 SOFTWARE & ANALYTICS Pier 1 imports marketing muscle with new Infor CRM tool. 68 SELF-SERVICE Schnuck Markets sees opportunities in deployment of EyeSight kiosks. 35 NRFtech recap 10 TRENDS WORTH WATCHING 51 CONCEPT2WATCH Max-Wellness provides maximum health to proactive consumers. 52 CUSTOMIZED SHOPPING Unique scan technology helps customers find the right size in less time. 54 COMMUNICATION Automated translation ensures seamless global brand communication. CONTRIBUTORS Deena M. Amato-McCoy D. Gail Fleenor 4 STORES / OCTOBER 2010 WHAT’S NEXT 81 Retail Industry Calendar POSTSCRIPT 82 End Cap Lauri Giesen M.V. Greene Janet Groeber Peter Johnston Len Lewis Fred Minnick Liz Parks David P. Schulz Sandy Smith Fiona Soltes Barbara Thau WWW.STORES.ORG http://WWW.STORES.ORG http://WWW.STORES.ORG

Table of Contents for the Digital Edition of STORES - October 2010

STORES - October 2010
Editor’s Page
President’s Page
Retail People
Customer Experience
Game Changer
Power Players
NRFtech Recap
Concept 2 Watch
Customized Shopping
Consumer Behavior
Software & Analytics
Crowd Control
Payment Fraud
ARTS Update
Point of View
NRF News
Retail Industry Calendar
End Cap

STORES - October 2010