Volume 92, No.10 WWW.STORES.ORG
FEATURES / EXECUTIVE SUITE
M-commerce stands poised to transform retail.
SPECIAL SECTION: MOBILE IN RETAIL 21 COVER STORY Game Changer M-commerce stands poised to transform retail. 24 MARKETING Marketing is a jumping-off point for many retailers’ mobile initiatives. 26 E-COMMERCE Apps, games tied to Facebook creating buzz for teen retailer. 28 APPLICATIONS Five mobile retail applications worth downloading. 30 PAYMENTS U.S. has potential to jump to the forefront of NFC-enabled payments. 32 OPERATIONS Hardware, applications can keep managers on the sales floor. 34 POWER PLAYERS Current initiatives and future plans from retailers.
RETAIL PEOPLE Mark Gobé Getting to the emotion in branding.
18 CUSTOMER EXPERIENCE Food service experts show businesses how customer service is done.
LOSS PREVENTION 70 CROWD CONTROL Approach to engagement can keep Black Friday from giving retailers a black eye. 74 Q&A Communications expert offers tips for damage containment. 76 PAYMENT FRAUD Chip-and-PIN is moving the fraud needle abroad. CONSIDER THIS 6 8 78 79 80 Editor’s Page President’s Page ARTS Update Point of View NRF News
NUTS AND BOLTS 56 LOCALIZATION Scheduling deliveries to inner-city locations requires careful planning. 60 SUSTAINABILITY Environmental Defense Fund internships help retailers develop energy savings plans. 64 CONSUMER BEHAVIOR Reusable bags present marketing and education opportunities for retailers. 66 SOFTWARE & ANALYTICS Pier 1 imports marketing muscle with new Infor CRM tool. 68 SELF-SERVICE Schnuck Markets sees opportunities in deployment of EyeSight kiosks.
10 TRENDS WORTH WATCHING 51 CONCEPT2WATCH Max-Wellness provides maximum health to proactive consumers. 52 CUSTOMIZED SHOPPING Unique scan technology helps customers find the right size in less time. 54 COMMUNICATION Automated translation ensures seamless global brand communication. CONTRIBUTORS Deena M. Amato-McCoy D. Gail Fleenor
4 STORES / OCTOBER 2010
WHAT’S NEXT 81 Retail Industry Calendar POSTSCRIPT 82 End Cap
Lauri Giesen M.V. Greene
Janet Groeber Peter Johnston
Len Lewis Fred Minnick
Liz Parks David P. Schulz
Sandy Smith Fiona Soltes
Table of Contents for the Digital Edition of STORES - October 2010