Stores Magazine - November 2007 - (Page 4) StORES FEATURES / EXECUTIVE SUITE NOVEMBER 2007 Volume 89, No.11 www.stores.org ® COVER STORY 32 Little Is the New Big Smaller supermarkets are gaining on supercenters in the eyes of consumers. 34 Opportunity Is Knocking 26 26 RETAIL PEOPLE Dorothy Minkus-McKenna Berkeley College, NYC Field Research. Professor takes store-level position to study customer behavior. 28 GIFT CARDS Smarter Cards. Retailers add content – and value – to gift cards. 30 Stacking the Deck. Gift card programs become more creative, lucrative. SPECIAL SECTION 69 LPinformation 4 STORES / NOVEMBER 2007 WWW.STORES.ORG http://www.stores.org http://WWW.STORES.ORG
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