Stores Magazine - November 2007 - (Page 40) WORTH WATCHING / CONCEPT TO WATCH Green Pizza izza Fusion sprang to life in 2006, when two former college friends committed themselves to “saving the earth, one pizza at a time.” The devout environmentalists believe that susPizza Fusion tainability is just as imFort Lauderdale, Fla. portant as profitability. Michael Gordon, COO and co-founder A 98 percent organic Vaughan Lazar, ceo and co-founder menu features pizza, panini, wraps, salads, desserts, beer and wine. The restaurant also offers gluten-free pizza crusts and soy cheese. Target customer: Between 25 and 64, with household income of $50,000plus. Design: Modern urban-chic, raw earth tones, wood and natural slate. Planet pleasers: biodegradable SpudWare utensils, recycled detergent-bottle countertops, seat cushions made from soybean oil, eco-friendly staff clothing and cleaning products, company-owned hybrid delivery vehi— Mary Alice Elmer cles. P 40 STORES / NOVEMBER 2007 WWW.STORES.ORG http://WWW.STORES.ORG
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