Stores Magazine - November 2007 - (Page 41) The ground control for mission-critical insights. Developing an action plan without good information is dangerous. Do you have satisfied customers? What is your inventory position, and do you have the right merchandise assortment? Is your marketing effective? If you don’t know, you’re flying blind. Which is why you need Cognos. We are the experts in performance management, the only company in the industry that delivers a complete system on a single software platform, including reporting, analysis, scorecarding, planning, and forecasting. So you can identify market trends, see the impact of costs on margins, and run “what-if” scenarios to plan enterprise-wide sales, labor, merchandise, and marketing programs. With 17 years of proven performance management experience, across hundreds of retail chains around the world, we know how to help you succeed. When you want to send profitable growth and customer satisfaction into the stratosphere, rely on Cognos. Proceed with confidence.™ To find out more, visit www.cognos.com/groundcontrol today. Copyright © 2007 Cognos Incorporated. All rights reserved. http://www.cognos.com/groundcontrol http://www.cognos.com/groundcontrol
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