Stores Magazine - November 2007 - (Page 63) When your customers, leave, are you sure they’re coming back? customized private label credit card program from Shoppers Charge Accounts Co. can give you the tools to convert good customers into your most loyal ones. The first time they use your card, your store acquires valuable data needed to build customer loyalty and improve marketing ROI through highly targeted efforts. And that’s critical, because research shows that compared to bankcard or cash customers, private label cardholders tend to be more responsive to advertising, buy twice as often, select higher ticket items, and make far more impulse purchases. The SCA Advantage. SCA is uniquely qualified to develop a program that’s right for your store. Founded in 1937, our company is guided by a senior executive team that leverages more than 150 years of collective retail experience. And as a division of TD Banknorth, N.A., we offer an array of other financial products to support your business. Transactions at the Speed of Cash. SCA provides advanced technology solutions to simplify and accelerate authorizations, settlements and customer payments. In addition, our secure Internet technology enables quick and easy consumer card applications on your store’s website. Dedicated to Privacy Protection. Today’s consumer is vigilant about privacy protection. That’s why we never resell customer information of any kind. You’ll rest assured as well, knowing that your valuable customer data will remain strictly proprietary. Helping Retailers of All Sizes. Whether you operate a store generating at least $5 million in sales or a national chain, SCA can start up a private label credit card program or acquire your existing portfolio. To learn more about how we can help bring those good customers back, contact Ed Fechner, Senior Vice President at 1-800-877-7467 or edward.fechner@shopperscharge.com. You can also visit us at www.shopperscharge.com. Turn good customers into great customers — and add new ones every day http://www.shopperscharge.com http://www.shopperscharge.com
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