STORES Magazine - November 2008 - (Page 52)

NUTS AND BOLTS / DATA SECURITY PCI compliance. “We wanted to follow the law and not have any critical information at store level, regardless of whether we were on a private network or not,” Bray says. “We know now … there’s no risk of anybody being able to get anything out of our stores.” Bray says she now has three reports waiting for her when she arrives at the office each morning. “The system gives me a list of stores for the previous day that didn’t settle, another of those that had more than one batch and a third list of stores that did settle, with the details such as the number of transactions and dollar amounts,” she says. “Based on this, I can immediately react.” Partnering with POS TransactionVault’s integration into merchants’ POS systems greatly simplifies the data security process. First, the POS sends the credit authorization request to the Merchant Link network, which forwards the request to the processor. Then the processor returns the authorization response to Merchant Link where customer data is stored in its secure database or “vault” with an assigned key. The authorization response and key head back to the POS, which retains the masked credit card number and key in its database. The system wipes all occurrences of the full credit card number and tracking data from the database. At end-of-day settlement, the POS sends Merchant Link that day’s transactions and the TransactionVault key. Merchant Link then substitutes the keys for actual card numbers and sends the settlement to the processor. While no customer data resides at store level, merchants still have access to it when needed. If a financial change is necessary, such as an overcharge or un- dercharge, customer data can be integrated to back-end systems. Part of TransactionVault’s allure “is that customers who aren’t into data security or are not technology experts … can use the system,” says Chris Justice, president of Merchant Link. There is no single solution that covers all 12 PCI requirements (also known as the Digital Dozen), he says, but TransactionVault helps to mitigate six of them – including the protection of stored cardholder data, the No. 1 issue that causes merchants to fail audits, according to Trustwave and VeriSign. Updates to TransactionVault are nonintrusive on merchants’ POS and instituted most times without the merchant’s involvement. StORES D. Gail Fleenor, a Virginia-based freelance business writer, has nearly 20 years experience in retail and consumer research. Customize Your Reprints Employee Lockers Single Tier Standard Double Tier Standard Triple Tier Standard Box Style Standard Vented Open Access Modular Designer Solid Oak Executive Plastic Storage REPRINTS EPRINTS PLAQUES POSTERS Reprints offer a powerful statement about your product, service or company. Customize your editorial content into a strong marketing tool by inserting a company logo, adding highlights to bring out key information or place an advertisement to capture your targeted audience. Call today Reprints can be used as: • Trade Show Handouts • Media Kits • Point-of-Purchase Displays 1010 East 62nd Street, Los Angeles, C A 90001-1598 P h o n e : 1- 8 0 0 - 56 2 - 5377 • Fa x : 1- 8 0 0 - 56 2 - 539 9 52 STORES / NOVEMBER 2008 877- 652-5295 and allow our reprint coordinator to assist you with some proven marketing ideas. • Direct Mail Campaigns WWW.STORES.ORG http://www.lockers.com http://www.lockers.com http://WWW.STORES.ORG

Table of Contents Feed for the Digital Edition of STORES Magazine - November 2008

STORES Magazine - November 2008 Contents Executive Editor's Page President's Page Every Cup Counts What Shoppers Think Less Park Time, More Shop Time 10 Things You May Have Missed Numbers Worth Counting Full Price/Markdown Retail People Retail Held Captive First Look Concept2Watch Marketing Technology Custom Software PCI Compliance Data Security Arts Update Newsbeat LP Issues: Q&A Cover Story Surveillance Systems Online Fraud Industry Perspective LOEB Retail Letter Point of View NRF News Retail Crossword Retail Industry Calendar Last Laugh

STORES Magazine - November 2008

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