STORES Magazine - November 2008 - (Page A1) Making the Most of What You Have A little ingenuity and a modest investment in fixtures can provide added convenience to customers and staff Retail, as someone famously said, is detail; it’s all about balancing needs against resources. A lot of the assets a retail manager juggles in this balancing act are variable; you need more people and inventory for the holiday and back-to-school rushes, for instance, than you do during non-peak periods. If you can predict your flow, you can adjust for it, so as to even things out. But you can’t even everything out, because some assets aren’t variable; they’re fixed. The most firmly fixed assets are real estate: Unless you operate out of a tent or have an extremely large parking lot, the store’s always pretty much the same size. That being the case, and good commercial real estate not exactly being cheap, store designers take what they know about the peaks and valleys of customer flow and come up with a compromise, an ideal store just big enough to handle the busy times without seeming cavernous and half-empty during normal periods. A store, then, is designed to make the most of a general, average volume of traffic. On the sales floor, this calls for a judicious mix of display space and POS capability. This varies, of course, by category: What’s a good mix for groceries — merchandise out where people can handle it, POS stations and store personnel at a considerable distance — would be an unwise approach to laying out a jewelry store. Display, properly managed, can maximize sales. Sephora, for example, works very hard to make its stores “browsable”; customers can find what they’re looking for, try out a variety of alternatives, trade-ups and companion products, experiment with colors and scents and share what they’re doing with their friends. Any large grocery store enables its customers to do pretty much the same thing. NOVEMBER 2008 www.anthro.com/retail A1 http://www.anthro.com/retail
Table of Contents Feed for the Digital Edition of STORES Magazine - November 2008 STORES Magazine - November 2008 Contents Executive Editor's Page President's Page Every Cup Counts What Shoppers Think Less Park Time, More Shop Time 10 Things You May Have Missed Numbers Worth Counting Full Price/Markdown Retail People Retail Held Captive First Look Concept2Watch Marketing Technology Custom Software PCI Compliance Data Security Arts Update Newsbeat LP Issues: Q&A Cover Story Surveillance Systems Online Fraud Industry Perspective LOEB Retail Letter Point of View NRF News Retail Crossword Retail Industry Calendar Last Laugh STORES Magazine - November 2008 STORES Magazine - November 2008 - STORES Magazine - November 2008 (Page Cover1) STORES Magazine - November 2008 - STORES Magazine - November 2008 (Page Cover2) STORES Magazine - November 2008 - STORES Magazine - November 2008 (Page 3) STORES Magazine - November 2008 - Contents (Page 4) STORES Magazine - November 2008 - Contents (Page 5) STORES Magazine - November 2008 - Contents (Page 6) STORES Magazine - November 2008 - Contents (Page 7) STORES Magazine - November 2008 - Executive Editor's Page (Page 8) STORES Magazine - November 2008 - Executive Editor's Page (Page 9) STORES Magazine - November 2008 - President's Page (Page 10) STORES Magazine - November 2008 - President's Page (Page 11) STORES Magazine - November 2008 - Every Cup Counts (Page 12) STORES Magazine - November 2008 - Every Cup Counts (Page 13) STORES Magazine - November 2008 - What Shoppers Think (Page 14) STORES Magazine - November 2008 - What Shoppers Think (Page 15) STORES Magazine - November 2008 - Less Park Time, More Shop Time (Page 16) STORES Magazine - November 2008 - Less Park Time, More Shop Time (Page 17) STORES Magazine - November 2008 - 10 Things You May Have Missed (Page 18) STORES Magazine - November 2008 - 10 Things You May Have Missed (Page 19) STORES Magazine - November 2008 - Numbers Worth Counting (Page 20) STORES Magazine - November 2008 - Numbers Worth Counting (Page 21) STORES Magazine - November 2008 - Full Price/Markdown (Page 22) STORES Magazine - November 2008 - Full Price/Markdown (Page 23) STORES Magazine - November 2008 - Retail People (Page 24) STORES Magazine - November 2008 - Retail People (Page 25) STORES Magazine - November 2008 - Retail Held Captive (Page 26) STORES Magazine - November 2008 - Retail Held Captive (Page 27) STORES Magazine - November 2008 - Retail Held Captive (Page 28) STORES Magazine - November 2008 - Retail Held Captive (Page 29) STORES Magazine - November 2008 - First Look (Page 30) STORES Magazine - November 2008 - First Look (Page 31) STORES Magazine - November 2008 - First Look (Page 32) STORES Magazine - November 2008 - First Look (Page 33) STORES Magazine - November 2008 - Concept2Watch (Page 34) STORES Magazine - November 2008 - Concept2Watch (Page A1) STORES Magazine - November 2008 - Concept2Watch (Page A2) STORES Magazine - November 2008 - Concept2Watch (Page A3) STORES Magazine - November 2008 - Concept2Watch (Page A4) STORES Magazine - November 2008 - Marketing Technology (Page 39) STORES Magazine - November 2008 - Marketing Technology (Page 40) STORES Magazine - November 2008 - Marketing Technology (Page 41) STORES Magazine - November 2008 - Custom Software (Page 42) STORES Magazine - November 2008 - Custom Software (Page 43) STORES Magazine - November 2008 - Custom Software (Page 44) STORES Magazine - November 2008 - Custom Software (Page 45) STORES Magazine - November 2008 - PCI Compliance (Page 46) STORES Magazine - November 2008 - PCI Compliance (Page 47) STORES Magazine - November 2008 - PCI Compliance (Page 48) STORES Magazine - November 2008 - PCI Compliance (Page 49) STORES Magazine - November 2008 - Data Security (Page 50) STORES Magazine - November 2008 - Data Security (Page 51) STORES Magazine - November 2008 - Data Security (Page 52) STORES Magazine - November 2008 - Data Security (Page 53) STORES Magazine - November 2008 - Arts Update (Page 54) STORES Magazine - November 2008 - Arts Update (Page L1) STORES Magazine - November 2008 - Arts Update (Page L2) STORES Magazine - November 2008 - Newsbeat (Page L3) STORES Magazine - November 2008 - LP Issues: Q&A (Page L4) STORES Magazine - November 2008 - LP Issues: Q&A (Page L5) STORES Magazine - November 2008 - Cover Story (Page L6) STORES Magazine - November 2008 - Cover Story (Page L7) STORES Magazine - November 2008 - Cover Story (Page L8) STORES Magazine - November 2008 - Cover Story (Page L9) STORES Magazine - November 2008 - Surveillance Systems (Page L10) STORES Magazine - November 2008 - Surveillance Systems (Page L11) STORES Magazine - November 2008 - Surveillance Systems (Page L12) STORES Magazine - November 2008 - Surveillance Systems (Page L13) STORES Magazine - November 2008 - Surveillance Systems (Page L14) STORES Magazine - November 2008 - Surveillance Systems (Page L15) STORES Magazine - November 2008 - Surveillance Systems (Page L16) STORES Magazine - November 2008 - Online Fraud (Page L17) STORES Magazine - November 2008 - Industry Perspective (Page L18) STORES Magazine - November 2008 - Industry Perspective (Page L19) STORES Magazine - November 2008 - Industry Perspective (Page L20) STORES Magazine - November 2008 - Industry Perspective (Page 75) STORES Magazine - November 2008 - Industry Perspective (Page 76) STORES Magazine - November 2008 - Industry Perspective (Page 77) STORES Magazine - November 2008 - LOEB Retail Letter (Page 78) STORES Magazine - November 2008 - LOEB Retail Letter (Page 79) STORES Magazine - November 2008 - Point of View (Page 80) STORES Magazine - November 2008 - Point of View (Page 81) STORES Magazine - November 2008 - NRF News (Page 82) STORES Magazine - November 2008 - NRF News (Page 83) STORES Magazine - November 2008 - Retail Crossword (Page 84) STORES Magazine - November 2008 - Retail Crossword (Page 85) STORES Magazine - November 2008 - Retail Crossword (Page 86) STORES Magazine - November 2008 - Retail Crossword (Page 87) STORES Magazine - November 2008 - Retail Industry Calendar (Page 88) STORES Magazine - November 2008 - Retail Industry Calendar (Page 89) STORES Magazine - November 2008 - Last Laugh (Page 90) STORES Magazine - November 2008 - Last Laugh (Page Cover3) STORES Magazine - November 2008 - Last Laugh (Page Cover4)
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