STORES Magazine - November 2008 - (Page L10)

SURVEILLANCE SYSTEMS Ardène Goes Full Coverage Functionality, ease of installation account for increased popularity of IP security cameras BY LIZ PARKS and mid-size operators like Ardène are now in the process of upgrading their infrastructures to allow for migration to advanced technologies like IP camera surveillance. Retailers have the option of working with Axis’ software partners to create a wide variety of customized applications that can be used to analyze sales trends, as well as drill down into data that can enhance LP investigations, says Jumbi Edulbehram, director of strategic channels for Axis. Easy installation Ardène required a system that could be installed quickly and easily without diminishing the speed of credit card processing and customer checkouts. Adding the cameras in each store took less than an hour, Dalios says. Ardène’s stores vary widely in size. “It would be nice to have several cameras in every store, but it can get very pricey,” Dalios says. “So instead of going with several analog cameras — which would add up to a large amount of money [and] lower Canadian chain of accessories stores targeting teenage girls need- quality — we went with one good camed a system that would help discourage what its security and loss era that can take care of the whole prevention manager calls “stealing for kicks,” as well as theft com- store.” It is “incredible what you can mitted by organized retail criminals. do with these cameras,” she says. At press time, Ardène was “tweakRather than install multiple digital going the ‘Full Monty,’ investing in a ing” the installed cameras as it precameras in its 350 stores, however, surveillance camera system that we pared to move into the second phase Montreal-based Ardène chose to inknow will give us everything we of rollout, “so it’s too early for us to stall the Axis PTZ Internet Protocol need,” says Angie Dalios, the chain’s measure benefits,” Dalios says, “but camera. security and LP manager. we are pleased. The latest generation of security IP cameras operate over an IP net“A person who wants to steal, the cameras, IP cameras entered the retail work, which means there is no need to first thing they look for when they realm about two years ago and are lay coaxial cables in stores or to add come into a store is whether there is now installed in hundreds of stores additional hardware to convert ana- any camera surveillance,” she says, operated by big-box chains, including log signals into digital signals. “especially if they are professional supermarkets, mass merchandisers Based in Sweden, Axis Communica- thieves. It’s a great deterrent.” and do-it-yourself stores. tions introduced IP technology to the For its deployment, Ardène chose security camera marketplace in 1996. Liz Parks is a Union City, N.J.-based the Axis 215 IP PTZ, one of the small- Early adopters included educational writer with extensive experience est high-performance pan/tilt/zoom and government institutions. Big-box reporting on retail, pharmacy and cameras on the market. “We were operators led the way among retailers, technology issues. A L10 STORES / NOVEMBER 2008 WWW.LPINFORMATION.COM http://WWW.LPINFORMATION.COM

Table of Contents Feed for the Digital Edition of STORES Magazine - November 2008

STORES Magazine - November 2008 Contents Executive Editor's Page President's Page Every Cup Counts What Shoppers Think Less Park Time, More Shop Time 10 Things You May Have Missed Numbers Worth Counting Full Price/Markdown Retail People Retail Held Captive First Look Concept2Watch Marketing Technology Custom Software PCI Compliance Data Security Arts Update Newsbeat LP Issues: Q&A Cover Story Surveillance Systems Online Fraud Industry Perspective LOEB Retail Letter Point of View NRF News Retail Crossword Retail Industry Calendar Last Laugh

STORES Magazine - November 2008

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