STORES Magazine - December 2008 - (Page 55) NUTS AND BOLTS / ONLINE MERCHANDISING Function Forward Intermix website allows fashionistas to mix and match BY CRAIG GUILLOT iming is everything in the f a sh i o n w o rld: T oday’s hottest trends can become passé in the blink of an eye. For a fashion retailer selling its wares online, a website must be fresh, up to date and have a strong visual element. T Chic clothing retailer Intermix has enlisted the help of e-commerce software provider MarketLive to create a website where shoppers can mix and match products from multiple designers and stay abreast of the latest trends. Founded in 1993, New York-based WWW.STORES.ORG Intermix carries a wide array of clothing fashions and accessories from a mix of the hottest established and up-and-coming designers in its 24 stores. From Sexy Wild to Jennifer Zeuner, Intermix positions its merchandise so that customers can mix brands and price points to com- plete an outfit or a look. The retailer relies heavily upon the website to inform customers about new products – even those who ultimately shop in its stores, says e-commerce director Don McNichol. Intermix adds “between 75 and 100 products per week,” he says, and “the web complements the store environment in the sense that most of our customers receive weekly e-mails to see what new items have arrived.” The ability to make easy, rapid updates was critical when selecting a web solution, McNichol says. Intermix had been working with San Francisco-based MarketLive since 2005, and its updated MarketLive v5.5 platform allows the retailer to add functionality to its site as the need arises.The platform also allows Intermix to achieve greater efficiencies in the overall management and merchandising of the site and more seamless integration with corporate and legacy POS systems. Tiffany Riley, senior vice president of marketing for MarketLive, says that keeping a site innovative and fresh is part of her company’s recommended STORES / DECEMBER 2008 55 http://WWW.STORES.ORG
Table of Contents Feed for the Digital Edition of STORES Magazine - December 2008 STORES Magazine - December 2008 Contents Executive Editor's Page President's Page Wrap Rage Unraveled What Shoppers Think Courting a Comeback 10 Things You May Have Missed Numbers Worth Counting Full Price/Markdown Retail People Cover Story: Navigating the Road Ahead Website Strategy Concept2Watch Online Customer Service International Marketing Green Retailing Online Merchandising Signage Operations Online Strategies Pricing Strategy Kiosks RFID Human Resources Loeb Retail Letter ARTS Update Point of View NRF News Retail Crossword Retail Industry Calendar Last Laugh STORES Magazine - December 2008 STORES Magazine - December 2008 - STORES Magazine - December 2008 (Page Cover1) STORES Magazine - December 2008 - STORES Magazine - December 2008 (Page Cover2) STORES Magazine - December 2008 - STORES Magazine - December 2008 (Page 3) STORES Magazine - December 2008 - Contents (Page 4) STORES Magazine - December 2008 - Contents (Page 5) STORES Magazine - December 2008 - Contents (Page 6) STORES Magazine - December 2008 - Contents (Page 7) STORES Magazine - December 2008 - Executive Editor's Page (Page 8) STORES Magazine - December 2008 - Executive Editor's Page (Page 9) STORES Magazine - December 2008 - President's Page (Page 10) STORES Magazine - December 2008 - President's Page (Page 11) STORES Magazine - December 2008 - Wrap Rage Unraveled (Page 12) STORES Magazine - December 2008 - What Shoppers Think (Page 13) STORES Magazine - December 2008 - What Shoppers Think (Page 14) STORES Magazine - December 2008 - What Shoppers Think (Page 15) STORES Magazine - December 2008 - Courting a Comeback (Page 16) STORES Magazine - December 2008 - 10 Things You May Have Missed (Page 17) STORES Magazine - December 2008 - Numbers Worth Counting (Page 18) STORES Magazine - December 2008 - Full Price/Markdown (Page 19) STORES Magazine - December 2008 - Retail People (Page 20) STORES Magazine - December 2008 - Retail People (Page 21) STORES Magazine - December 2008 - Cover Story: Navigating the Road Ahead (Page 22) STORES Magazine - December 2008 - Cover Story: Navigating the Road Ahead (Page 23) STORES Magazine - December 2008 - Cover Story: Navigating the Road Ahead (Page 24) STORES Magazine - December 2008 - Cover Story: Navigating the Road Ahead (Page 25) STORES Magazine - December 2008 - Website Strategy (Page 26) STORES Magazine - December 2008 - Website Strategy (Page 27) STORES Magazine - December 2008 - Concept2Watch (Page 28) STORES Magazine - December 2008 - Concept2Watch (Page 29) STORES Magazine - December 2008 - Online Customer Service (Page 30) STORES Magazine - December 2008 - Online Customer Service (Page 31) STORES Magazine - December 2008 - Marketing (Page 32) STORES Magazine - December 2008 - Marketing (Page 33) STORES Magazine - December 2008 - Marketing (Page 34) STORES Magazine - December 2008 - Green Retailing (Page G1) STORES Magazine - December 2008 - Green Retailing (Page G2) STORES Magazine - December 2008 - Green Retailing (Page G3) STORES Magazine - December 2008 - Green Retailing (Page G4) STORES Magazine - December 2008 - Green Retailing (Page G5) STORES Magazine - December 2008 - Green Retailing (Page G6) STORES Magazine - December 2008 - Green Retailing (Page G7) STORES Magazine - December 2008 - Green Retailing (Page G8) STORES Magazine - December 2008 - Green Retailing (Page G9) STORES Magazine - December 2008 - Green Retailing (Page G10) STORES Magazine - December 2008 - Green Retailing (Page G11) STORES Magazine - December 2008 - Green Retailing (Page G12) STORES Magazine - December 2008 - Green Retailing (Page G13) STORES Magazine - December 2008 - Green Retailing (Page G14) STORES Magazine - December 2008 - Green Retailing (Page G15) STORES Magazine - December 2008 - Green Retailing (Page G16) STORES Magazine - December 2008 - Green Retailing (Page G17) STORES Magazine - December 2008 - Green Retailing (Page G18) STORES Magazine - December 2008 - Green Retailing (Page G19) STORES Magazine - December 2008 - Green Retailing (Page G20) STORES Magazine - December 2008 - Online Merchandising (Page 55) STORES Magazine - December 2008 - Online Merchandising (Page 56) STORES Magazine - December 2008 - Online Merchandising (Page 57) STORES Magazine - December 2008 - Signage (Page 58) STORES Magazine - December 2008 - Signage (Page 59) STORES Magazine - December 2008 - Signage (Page 60) STORES Magazine - December 2008 - Signage (Page 61) STORES Magazine - December 2008 - Operations (Page 62) STORES Magazine - December 2008 - Operations (Page 63) STORES Magazine - December 2008 - Operations (Page 64) STORES Magazine - December 2008 - Operations (Page 65) STORES Magazine - December 2008 - Online Strategies (Page 66) STORES Magazine - December 2008 - Online Strategies (Page 67) STORES Magazine - December 2008 - Pricing Strategy (Page 68) STORES Magazine - December 2008 - Pricing Strategy (Page 69) STORES Magazine - December 2008 - Kiosks (Page 70) STORES Magazine - December 2008 - Kiosks (Page 71) STORES Magazine - December 2008 - Kiosks (Page 72) STORES Magazine - December 2008 - Kiosks (Page 73) STORES Magazine - December 2008 - RFID (Page 74) STORES Magazine - December 2008 - RFID (Page 75) STORES Magazine - December 2008 - RFID (Page 76) STORES Magazine - December 2008 - RFID (Page 77) STORES Magazine - December 2008 - Human Resources (Page 78) STORES Magazine - December 2008 - Loeb Retail Letter (Page 79) STORES Magazine - December 2008 - ARTS Update (Page 80) STORES Magazine - December 2008 - Point of View (Page 81) STORES Magazine - December 2008 - NRF News (Page 82) STORES Magazine - December 2008 - Retail Crossword (Page 83) STORES Magazine - December 2008 - Retail Crossword (Page 84) STORES Magazine - December 2008 - Retail Industry Calendar (Page 85) STORES Magazine - December 2008 - Last Laugh (Page 86) STORES Magazine - December 2008 - Last Laugh (Page Cover3) STORES Magazine - December 2008 - Last Laugh (Page Cover4)
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