STORES Magazine - December 2009 - (Page 10)

trEnDS COMPILED BY STORES EDITORS Wrapped in Mystery It’s that time of year. You’re out shopping for gifts for others, but you just can’t resist treating yourself. There’s just one problem with a self-bought gift: it’s not a surprise. T hat missing element of surprise may explain why two new companies are catching on. Hipstery, based in Leipzig, Germany, bills itself as a web store for mystery T-shirts. There are no T-shirt designs from which to choose: the shopper picks a size, then takes a checkout quiz revealing a little bit about herself. Once she pays for the T-shirt and shipping, she sits back and waits for the mystery shirt to arrive. The Hipstery’s “style scientists” run the quiz responses through an “innovative style algorithm” to select the right T-shirt from an exclusive range of designs, many of which are out-of-print shirts. If the selection proves to be less than the pleasant surprise the shopper was hoping for, she can return it and give the scientists a second chance to get it right Also chasing the mystery angle is a service called Surprise Gift For Me. In this instance, the giver/receiver lists three to five gifts she’d like to get for a particular occasion, including the store, cost, size and brand, and authorizes Surprise Gift For Me to charge her credit card. The service chooses one of the items on the list and sends it along on the selected delivery date. According to the company’s website, “It’s the only place in the world where you can send yourself a gift from your own wish list and not know what it is until you open it.” Mood Makeover Can a makeover be more than just skin deep? xecutives at Bloomingdale’s certainly think so. When the retailer hosted “The Biggest Makeover in NYC” event in mid-October, it invited attendees to try Mary Jane’s Relaxing Soda, a soft drink that promises to deliver euphoric relaxation and focus to a stress-filled life. Introduced earlier this year, Mary Jane’s Relaxing Soda has quickly built a cult following. Created by Denver-based Mary Jane’s Soda, its core ingredients are kava root and passion flower extract. Used primarily in ceremonies in the South Pacific, kava root is reported to elicit feelings of euphoria and relaxation — counteracting stress, insomnia and anxiety. Passion flower is considered a “calming” herb for anxiety, insomnia, seizures and hysteria. Matt Moody, founder of Mary Jane’s Soda, describes the 10 STORES / DECEMBER 2009 soft drink as “a unique beverage that acts similar to alcohol in its relaxing abilities, but doesn’t have the negative side effects alcoholic beverages are known for.” Others have compared the effects to marijuana — hence the name, Mary Jane — but it’s less expensive and legal, even without a prescription. A 12-pack can be purchased online for $29.99. Color Me Pink Color can have an impact on mood – even prompting a person to spend more. J udging from the color predictions for 2010, it appears people are seeking a bit of optimism. According to Barb Parker, color professional at JDSU, the “colors to watch” for 2010 – shades of yellow, pink, WWW.STORES.ORG http://WWW.STORES.ORG

Table of Contents for the Digital Edition of STORES Magazine - December 2009

Stores - December 2009
Editor’s Page
President’s Page
Wrapped in Mystery
Hot Colors for 2010
Holding the Line on New Lines
Busting Bad Customers
10 Things You May Have Missed
JCP Teams with Olsen Twins
Retail People
Half Full–or Half Empty?
Retail Industry Buying Guide
Loeb Retail Letter
ARTS Update
NRF News
Point of View
Retail Industry Calendar
End Cap

STORES Magazine - December 2009