STORES Magazine - December 2009 - (Page 12)

trEnDS blue and white — represent optimism, the environment and technology. Parker, who scours the globe each year in search of trends and works with leading designers in a number of industries to gather trend information, expects shades of pink and yellow to “inspire us as we rebuild the world economy,” noting that these hues convey hope and optimism. She describes blue as the “new green,” suggesting that while greens have symbolized ecological awareness over the last few years, blues are now delivering the environmental message. “Water and sky blues now symbolize our commitment to greener living,” she says. Long a symbol of purity, cleanliness, innocence and youth, white now also represents technology, according to Parker. “Manufacturers have adopted white as the color of high-tech,” she says. “Contrast is all in the finish: matte or gloss; textured or smooth; and shine or shimmer.” A Win for Old Technology Tyler Templeton, a system administrator in the accounting department at New Enterprise Stone and Lime Co., recently snagged the grand prize in “The Big Upgrade” competition that set out to find the world’s oldest working bar-code device. included a cassette tape for data memory. “While bar-code technology may not be top of everyone’s mind, it has become ubiquitous and a mission-critical technology for businesses today,” says Lorne Rubis, CEO of mobile technology services company Ryzex, which sponsored the contest. Through the contest, “we saw how people stretched the life of their bar-code scanning devices to an extreme,” says Chris Glennon, the company’s vice president of sales and marketing. “This illustrates how hard it can be to recognize when equipment starts to cost a company more in maintenance and lost productivity than it’s worth.” T empleton, who submitted his Telxon PTC-600 and 960 mobile computers for portable bar-code data capture, was randomly selected from numerous eligible entries. He received a new hand-held computer from Psion Teklogix to replace his legacy device. As it turns out, Templeton’s unit wasn’t the oldest: that distinction belongs to an MSI 2100 from the early 1970s, a portable data collection terminal that was battery powered and 12 STORES / DECEMBER 2009 Hope Springs Eternal A majority of senior merchandising executives are optimistic about 2010 – but are nonetheless holding the line on new lines, according to a recent KSA survey. T he company spoke with execs from more than 20 North American retail chains. Nearly two in three (64 percent) believe that spring sales will increase and 72 percent expect fall sales to increase, exceeding 2009 results. WWW.STORES.ORG http://WWW.STORES.ORG

Table of Contents for the Digital Edition of STORES Magazine - December 2009

Stores - December 2009
Editor’s Page
President’s Page
Wrapped in Mystery
Hot Colors for 2010
Holding the Line on New Lines
Busting Bad Customers
10 Things You May Have Missed
JCP Teams with Olsen Twins
Retail People
Half Full–or Half Empty?
Retail Industry Buying Guide
Loeb Retail Letter
ARTS Update
NRF News
Point of View
Retail Industry Calendar
End Cap

STORES Magazine - December 2009