STORES Magazine - December 2009 - (Page 18)

trEnDS J.C. Penney’s New Dynamic Duo J.C. Penney is at it again. T he national department store chain recently signed celebrity designers Ashley and Mary-Kate Olsen to a two-year contract, adding the sisters to a growing list of exclusive brands (I ♥ Ronson, Allen B, and Bisou Bisou) created by wellknown fashion luminaries. The Olsenboye brand — named for the family’s original Norwegian surname — will be as notable for its cutting-edge marketing as for its designers and offerings. Penney’s marketing team used social media buzz and “guerrilla” street distribution to build excitement prior to the launch. Part of the effort included a pink ice-creamtruck-turned-boutique that traveled around New York City with the Olsen twins onboard hawking “treats.” The official launch of the Olsenboye collection of clothing, shoes and accessories selling for $20 to $50 is scheduled for February. It will feature travel themes from around the world; plans call for the line to highlight a different city four to six times a year, and for the entire collection to be updated often. Ashley and Mary-Kate Olsen may be best known for “Full House” reruns and paparazzi pictures, but the 23-year-old twins design and produce two apparel lines — the Row, a collection of luxurious knits, and Elizabeth and James, a trendier label, both sold at high-end stores like Bergdorf Goodman. The two run a fashion empire worth an estimated $1 billion and recently earned spots on the Council of Fashion Designers of America. Recently Archived Webinar Retail Technology 2010: Strategic Investing for Stability and Growth How are best-in-class retailers continuing to move forward in today’s challenging business environment while preparing for future growth? Research reveals that instead of curtailing new technology investments in response to bottom-line pressures, top retailers are investing more strategically in systems that eliminate legacy inefficiencies, leverage existing resources and capitalize on recognized consumer trends. Drawing on numerous recent studies, leading Forrester Research Retail Analyst George Lawrie will explain: • Why strategic IT planning is now a leading competitive differentiator • Key business and technology objectives that transcend economic volatility • Notable trends shifting retailer-customer relationships and expectations – and how you can take advantage of them • Top retail technology priorities for 2010 and beyond • How to assess your true technology needs: Best practices for planning solution investments in your retail organization Sponsored by Available for on-demand viewing 18 STORES / DECEMBER 2009 WWW.STORES.ORG http://WWW.STORES.ORG

Table of Contents for the Digital Edition of STORES Magazine - December 2009

Stores - December 2009
Editor’s Page
President’s Page
Wrapped in Mystery
Hot Colors for 2010
Holding the Line on New Lines
Busting Bad Customers
10 Things You May Have Missed
JCP Teams with Olsen Twins
Retail People
Half Full–or Half Empty?
Retail Industry Buying Guide
Loeb Retail Letter
ARTS Update
NRF News
Point of View
Retail Industry Calendar
End Cap

STORES Magazine - December 2009