STORES Magazine - December 2009 - (Page 24)

WORTH WATCHING / CONCEPT2WATCH Pix Lakeland, Fla. 13 locations Quick Pix ublix operates more than 1,000 supermarkets, but it recognizes that customers have different needs at different times. So it created a complementary retail concept called Pix, a combination gas station/c-store located within the same shopping mall as a Publix Food & Pharmacy. Pix stores range in size from 160 to 4,000 sq. ft., but most are around 3,000 sq. ft. The two smallest locations are walk-ups that basically sell tobacco and lottery tickets; the 11 larger stores carry convenience items and fresh goods like sandwiches, fresh-baked bread and doughnuts, which are prepared at the neighboring Publix. In addition to offering fountain drinks (including shaved ice), the larger Pix stores have self-service milk shake machines: customers select the flavor and consistency of the shake they want and the machine mixes it to their specifications. The machines can also make frozen cappuccinos and smoothies. Publix takes full advantage of the promotional opportunities created by having two retail formats in close proximity. Customers who buy $30 or more of groceries at Publix can show their receipt at the Pix to save three cents per gallon on gas. Customers who buy or receive a Publix gift card also can save three cents per gallon with the card. And if a customer has a gift card and a receipt for $30 in groceries, she can save six cents per gallon when she uses the gift card. One additional Pix location is in development, but Publix has no plans for rapid expansion. “We see Pix as an opportunity for us to extend our brand,” says company spokeswoman Maria Brous. “Pix allows us to continue to service our customers whether they are looking for full service or convenience and at prices that are comparable to our prices at Publix.” StORES — Liz Parks P 24 STORES / DECEMBER 2009 WWW.STORES.ORG http://WWW.STORES.ORG

Table of Contents for the Digital Edition of STORES Magazine - December 2009

Stores - December 2009
Editor’s Page
President’s Page
Wrapped in Mystery
Hot Colors for 2010
Holding the Line on New Lines
Busting Bad Customers
10 Things You May Have Missed
JCP Teams with Olsen Twins
Retail People
Half Full–or Half Empty?
Retail Industry Buying Guide
Loeb Retail Letter
ARTS Update
NRF News
Point of View
Retail Industry Calendar
End Cap

STORES Magazine - December 2009