Stores 2011 Media Kit - 5
of B2B decision makers say that it’s easier to recognize or remember a company’s brand or products/services if they see messages about them in multiple media like magazines, online or at events.
91% 88% 82%
of B2B marketers say that messages in industry-specific B2B media make it easier for their sales people to call on prospects. of business decision makers say seeing a message in industry-specific media makes them more receptive to a salesperson.
*Source: “The Digital Transformation,” 2007 Forrester Research, Inc.
STORES Magazine Annual Features
Define Your Company as a Retail Industry Leader with a STORES Magazine Sponsorship In addition to its thorough coverage of the retail industry, STORES Magazine produces highly anticipated industry surveys, buying guides and NRF conference previews and recaps, including:
• Top 250 Global Powers of Retailing • NRF BIG Show W rap-up — New in 2011! • CIO Budget Outlook — New in 201 1! • Supply Chain and Logistics Special Report • Software Sourcebook • Mastering Business Intelligence — New in 201 1! • Loss Prevention Supplier Directory • Retail CEO Pay Report • Top 100 Retailers • Hot 100 Retailers • E-Commerce Elite: The best of the best e-retailers • NRFtech IT Leadership Summit Recap • Mobile in Retail Report • Retail Industry Buying Guide • Predictions for 2012 Report — New in 201 1! • Retail Industry Calendar
A limited number of single and co-sponsorships are available — call your sales rep today!
NRF’s 100th Anniversary BIG Show Issue Top 250 Global Powers of Retailing
• Distributed as a Section 2 of the January issue of STORES • Produced by the elite international consulting firm Deloitte • Highly anticipated each year by industry experts with international interests • Bonus distribution at the BIG Show
NRF’s 100th Anniversary BIG Show Wrap-up — New in 2011!
• Distributed within the February issue • Special section devoted to highlights from the NRF BIG Show
CIO Budget Outlook — New in 2011!
• Distributed within the March issue • Special section exploring the areas of retail that are likely to receive an infusion of capital and interest, and what’s shaping those decisions • Bonus distribution at NRF Retail Innovation & Marketing Conference (March 2011) and NRFtech: IT Leadership Summit (August 2011)
St ORES Media