NSBE - Fall 2012 - (Page 31)

Annual Employer Preference Survey 2012 TOP EMPLOYERS BY REGION reGIoN I (NorTHeasT) 1. apple 2. google 3. gE 4. Exxon Mobil corporation 5. the Boeing company 6. chevron corporation 7. NaSa 8. Microsoft corporation 9. Johnson & Johnson 10. procter & gamble region iv (great lakes) 1. the Boeing company 2. gE 3. apple 4. google 5. procter & gamble 6. Microsoft corporation 7. NaSa 8. Exxon Mobil corporation 9. general Motors 10. Bp region ii (Mid-atlantic) 1. google 2. the Boeing company 3. apple 4. NaSa 5. Lockheed Martin corporation 6. gE 7. Exxon Mobil corporation 8. Microsoft corporation 9. BMW 10. iBM corporation region v (Mid/southwest) 1. Exxon Mobil corporation 2. chevron corporation 3. Shell 4. the Boeing company 5. Bp 6. gE 7. apple 8. Schlumberger 9. Baker hughes incorporated 10. Lockheed Martin corporation region iii (southeast) 1. apple 2. gE 3. the Boeing company 4. google 5. Lockheed Martin corporation 6. NaSa 7. Exxon Mobil corporation 8. Microsoft corporation 9. chevron corporation 10. BMW region vi (west) 1. the Boeing company 2. google 3. chevron corporation 4. apple 5. NaSa 6. Microsoft corporation 7. intel corporation 8. Exxon Mobil corporation 9. Lockheed Martin corporation 10. Schlumberger CoNTINUEd froM PaGE 29 half of the respondents to the NSBE 50 Survey reported that they modify their social network profiles to appear more appealing to potential employers. The benefit of being more than just a resume is accompanied by the fear of how a future employer might perceive that additional information. A storm of controversy has been generated by some organizations’ practice of requesting Facebook passwords from potential employees before extending a job offer to them. This “social media screening,” in which employers peruse job candidates’ online content, has caused many people to view an organization’s presence on social media sites as an invasion of their personal privacy. Nonetheless, the benefits of these sites as sources of information for prospective employees and as avenues to connect individuals within organizations should not be overlooked. In a society that thrives on cyber communication, several important questions can arise as to the impact the virtual community has on the perceptions people hold of big companies. www.nsbe.org How important do social media apps for smartphones become in job seekers’ preference for communication-focused companies such as Apple and RIM? If you become Facebook friends with a business, are you more likely to harbor positive feelings towards it? Although this year’s NSBE 50 Survey doesn’t directly answer these questions, the survey results may reflect the changes in social media usage recently. staying connected once you are hired Members of an organization often form groups with employees that are similar to them, for socializing, networking and providing and receiving support. These groups are often referred to as employee resource groups (ERGs), employee network groups, or affinity groups. For example, organizations may have a black employees network, a gay/lesbian alliance, etc. It probably isn’t surprising that 75 percent of NSBE members plan to join such an employee group if their employer offers one. NSBE members were particularly interested in the social support offered by employee resource groups. The other benefits, such as leadership opportunities, better community ties, and improving orientation to the organization were also key factors in wanting to join an ERG. Ironically, the biggest concern about joining one of these groups was the potential for social isolation from other employees. There was also a concern that joining an ERG might lead to being labeled a “troublemaker.” One note of interest: those who didn’t plan to join an ERG were most skeptical about the potential exposure to senior management that those who planned to join expected. Overall, NSBE members believed that the benefits of joining an ERG far outweighed the potential drawbacks. ‘nsbe 50’ 2012 In addition to providing their opinions in the survey about a variety of recruiting practices, NSBE members, during the registration process, also selected the companies for whom they CoNTINUEd oN PaGE 33 nsbe magazine • fall 2012 • 31 http://www.nsbe.org

Table of Contents for the Digital Edition of NSBE - Fall 2012

NSBE - Fall 2012
Contents
Lead by Example
Come Correct!
Kola Fagbayi of Shell
The Programs Zone
Veronica Davis Honored as White House ‘Champion’
A Catalyst for Change
NSBE and ExxonMobil Reward Retention ‘Impact’
Dr. Baratunde Cola Earns Presidential Research Award
Regional News
In the Lead
At the Vanguard
Staying Connected in Today’s Business World
Back to Indiana
NSBE Calendar
Seek 2012: An Experience Worth the Ride
The PDC Is Coming Soon, to Dallas!
The Professional’s Perspective
The Space SIG Lifts Off
CE Cover: Status:FALSE
Alumni Officers
Biggest and Best
What’s in a Name?
AE National and Regional Websites
Advertisers Index

NSBE - Fall 2012