Nxt Manchester — Sept./Oct. 2008 - (Page 22) The Digital Revolution MEDIA Opportunity and teeth gnashing go hand in hand. Simon Wharton of Manchester Digital recounts, in his own words, why it is more important than ever to get past the gnashing and embrace digital marketing. Recession is a fact of business life. It's a means by which the economy trims fat. So how can you stay fat during lean times? It's been proven businesses that embrace the digital marketing efficiencies will prosper and grow stronger. One of the issues we have had to deal with in times past is a reluctance of business to really embrace what digital can do. Every business sector uses the web. They may not trans- act online but they certainly research suppliers, partners and customers online and if you’re not there, you are not in the thinking of people with money to spend. I suspect this recession will accelerate the adoption of credible web strategies by UK business in two years. You do not sell more of your product or service by telling less people about it. Online marketing is by far the most accountable method of marketing. Done well, you can track online marketing down
Table of Contents Feed for the Digital Edition of Nxt Manchester — Sept./Oct. 2008 Nxt Manchester - sept./Oct. 2008 Contents Editors Notes MP HazeL Blears Liz Taylor The Crowne Plaza Changing Face of Manchester - Velvet Businesses: The Critical Switch Email Security Training Course Listings Nxtbook Stateside Nxtbook Europe Media City The Digital Revolution Manchester's Economic Growth Fringe Events In The Spotlight News Nxt News Events Listings (Sept / Oct) Do the Nxt Challenge Nxt Manchester — Sept./Oct. 2008 Nxt Manchester — Sept./Oct. 2008 - Nxt Manchester - sept./Oct. 2008 (Page 1) Nxt Manchester — Sept./Oct. 2008 - Nxt Manchester - sept./Oct. 2008 (Page 2) Nxt Manchester — Sept./Oct. 2008 - Contents (Page 3) Nxt Manchester — Sept./Oct. 2008 - Contents (Page 4) Nxt Manchester — Sept./Oct. 2008 - Editors Notes (Page 5) Nxt Manchester — Sept./Oct. 2008 - MP HazeL Blears (Page 6) Nxt Manchester — Sept./Oct. 2008 - MP HazeL Blears (Page 7) Nxt Manchester — Sept./Oct. 2008 - Liz Taylor (Page 8) Nxt Manchester — Sept./Oct. 2008 - Liz Taylor (Page 9) Nxt Manchester — Sept./Oct. 2008 - The Crowne Plaza (Page 10) Nxt Manchester — Sept./Oct. 2008 - Nxtbook Stateside (Page 11) Nxt Manchester — Sept./Oct. 2008 - Nxtbook Europe (Page 12) Nxt Manchester — Sept./Oct. 2008 - Media City (Page 13) Nxt Manchester — Sept./Oct. 2008 - Businesses: The Critical Switch (Page 14) Nxt Manchester — Sept./Oct. 2008 - Manchester's Economic Growth (Page 15) Nxt Manchester — Sept./Oct. 2008 - Email Security (Page 16) Nxt Manchester — Sept./Oct. 2008 - Training Course Listings (Page 17) Nxt Manchester — Sept./Oct. 2008 - Training Course Listings (Page 18) Nxt Manchester — Sept./Oct. 2008 - Nxt News (Page 19) Nxt Manchester — Sept./Oct. 2008 - Nxt News (Page 20) Nxt Manchester — Sept./Oct. 2008 - Do the Nxt Challenge (Page 21) Nxt Manchester — Sept./Oct. 2008 - The Digital Revolution (Page 22) Nxt Manchester — Sept./Oct. 2008 - The Digital Revolution (Page 23) Nxt Manchester — Sept./Oct. 2008 - The Digital Revolution (Page 24) Nxt Manchester — Sept./Oct. 2008 - The Digital Revolution (Page 25) Nxt Manchester — Sept./Oct. 2008 - Fringe Events (Page 26) Nxt Manchester — Sept./Oct. 2008 - Fringe Events (Page 27) Nxt Manchester — Sept./Oct. 2008 - In The Spotlight (Page 28) Nxt Manchester — Sept./Oct. 2008 - In The Spotlight (Page 29) Nxt Manchester — Sept./Oct. 2008 - In The Spotlight (Page 30) Nxt Manchester — Sept./Oct. 2008 - In The Spotlight (Page 31) Nxt Manchester — Sept./Oct. 2008 - News (Page 32) Nxt Manchester — Sept./Oct. 2008 - News (Page 33) Nxt Manchester — Sept./Oct. 2008 - News (Page 34) Nxt Manchester — Sept./Oct. 2008 - News (Page 35) Nxt Manchester — Sept./Oct. 2008 - News (Page 36) Nxt Manchester — Sept./Oct. 2008 - News (Page 37) Nxt Manchester — Sept./Oct. 2008 - Events Listings (Sept / Oct) (Page 38) Nxt Manchester — Sept./Oct. 2008 - Events Listings (Sept / Oct) (Page 39) Nxt Manchester — Sept./Oct. 2008 - Events Listings (Sept / Oct) (Page 40) Nxt Manchester — Sept./Oct. 2008 - Events Listings (Sept / Oct) (Page 41)
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