Nxt Manchester — Sept./Oct. 2008 - (Page 27)

Do you want to inject a little umph into your sales & marketing? With over 20 years experience in top-flight hospitality & hotel sales, and over 50 years combined PR and marketing expertise in a wealth of different sectors, you’re looking at a team that can provide a dynamic combination - sales campaigns to business travel agents, the meetings market and your corporate buyers, and a PR and marketing programme keeping things firmly on track and getting you talked about. A winning package of sales and marketing solutions. ' ' ' ' Direct sales campaigns Exhibition representation PR and media relations Short term sales support - to cover maternity leave or a recruitment period Marketing and business planning ' Call now on 0161 374 6585 or email mark@signature-marketing.co.uk On line brochure at www.signature-marketing.co.uk Tel: 0161 374 6585 23 Francis Road, Manchester M20 4XP www.signature-marketing.co.uk POLITICS Knowledge Transfer Partnerships is Europe’s leading programme helping businesses to improve their competitiveness and productivity through the better use of the knowledge, technology and skills that are available within the UK knowledge base. One of the University of Salford’s most successful ways of working with industry is through the Knowledge Transfer Partnerships (KTP) scheme. Originally launched as the Teaching Company Scheme in 1975, KTPs have evolved into one of the leading initiatives for engaging academic experts with innovating businesses. Projects can be undertaken in a wide range of areas including: product design, manufacturing, technical innovation and business processes (including IT and social sciences). Through KTP, companies we have worked with have shown signiﬁcant beneﬁts. Given the rich variety of projects, business performance outputs vary considerably from case to case. The latest information shows that, on average, the business beneﬁts that can be expected from a single KTP project are: • Up to 67% Government funding; • An increase of over £220,000 in annual proﬁts before tax; • The creation of three genuine new jobs; • An increase in the skills of existing staff; • Increased turnover and proﬁtability; • Access to new markets; • Development of new products; • Improvement in existing product design; • Ability to recruit and develop talented graduate staff; • Improvement in quality, productivity and customer satisfaction. Established in 1996 the Hilly Clothing brand, specialise in the design and manufacture of functional running accessories. Unique to the business is its reputation for providing innovative, technical, performance products (many UK manufactured) of good quality coupled with its excellent customer service. The KTP which started in April 2006 will enable Hilly to design and develop a new range of apparel having technical functionality. Managing Director, Graham Richards, reported “from the outset the potential beneﬁts of the KTP looked very favourable to the development and growth of our business. The professional approach prior to approval and since the start of the programme has also been very refreshing and beneﬁcial. We are now well into the second year of the project and the company has beneﬁted signiﬁcantly in many ways, including: new product development and in turn, sales. In addition the interaction with Salford University has enabled us to tap into additional expertise and knowledge which has helped the development of the brand”. The University of Salford has 30 years’ experience and involvement in the Knowledge Transfer Partnerships scheme, supporting companies and organisations in their strategic development. We aim to assist many more. Could yours be one of them? Knowledge Transfer Partnership Ofﬁce, Academic Enterprise, Faraday House, University of Salford, The Crescent, Salford, M5 4WT Tel: 0161 295 2902 Fax: 0161 295 5494 Email: j.topping@salford.ac.uk Web: www.ktp.salford.ac.uk http://www.signature-marketing.co.uk http://www.signature-marketing.co.uk http://www.signature-marketing.co.uk http://www.ktp.salford.ac.uk http://www.ktp.salford.ac.uk

Table of Contents Feed for the Digital Edition of Nxt Manchester — Sept./Oct. 2008

Nxt Manchester - sept./Oct. 2008 Contents Editors Notes MP HazeL Blears Liz Taylor The Crowne Plaza Changing Face of Manchester - Velvet Businesses: The Critical Switch Email Security Training Course Listings Nxtbook Stateside Nxtbook Europe Media City The Digital Revolution Manchester's Economic Growth Fringe Events In The Spotlight News Nxt News Events Listings (Sept / Oct) Do the Nxt Challenge

Nxt Manchester — Sept./Oct. 2008

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