NYLON - May 2008 - (Page 54) Forget what you think you know about Marithé + François Girbaud, especially if your associations with the brand involve rapper Juvenile in his velcroed Girbauds, or European tourists clad in skintight salmon-colored denim. This is the year in which the innovative husband-wife design team politely says, “Mais, non!” While Marithé + François Girbaud have been a smash in Europe for decades, the ‘godparents of denim’ are out to woo American consumers with two new collections: the ultra-premium Legend and the surprisingly fresh Le Jean De Marithé + François Girbaud. Legend is packed with interesting details such as leather-embossed hardware and pockets with curved hems (to enable the hand to slip in easier), and many of the styles are made using a revolutionary technique for wax-treated denim. It’s also refreshing to see Girbaud deliver something more subdued with Le Jean De, which was inspired by the Paris youth culture of the late ’60s; standouts include highwaisted indigo shorts with ruched pockets, and sandblasted skinnies. To complement the collection, Girbaud enlisted photographer Ryan McGinley to shoot the ad campaign, which is set in a squalid, abandoned Parisian duplex and inspired by Bernardo Bertolucci’s risqué 2003 film The Dreamers. McGinley captures the jeunesse and vitality of the brand, bringing Marithé + François Girbaud to a new generation of style setters. NATALIE TOREN jeans of the month azure thing MARITHÉ + FRANÇOIS GIRBAUD ARE BACK WITH A BRAND NEW LOOK. PHOTOGRAPHED BY JOANNA TOTOLICI top and shorts by marithé + françois girbaud, necklace by roxanne assoulin for lee angel, vintage poodle necklace, socks by american eagle, shoes by moschino cheap & chic. stylist: robyn victoria. hair and makeup: tamah k using benefit at see management. model: cisa at ford.
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