NYLON Magazine - September 2007 - (Page 68) Like ’70s porn, there’s a certain natural, unairbrushed sexiness to ’70s jeans—ass-hugging but long and loose limbed, billowing below the knee. The look is softer than ’80s-era drainpipes and far less studied than ’90s designer denim. In other words, it doesn’t try too hard. As if this weren’t appealing enough, with wide-leg styles back in vogue, ’70s blues have legs again. Perfect timing, then, for the re-launch of Dittos, a jeans line founded in Los Angeles in the early ’70s and subsumed by Jordache in 1981. In less than one decade, Dittos were adopted by everyone from the famously va-vavoom cheerleaders of the Dallas Cowboys to the era’s ultimate siren: Daryl Hannah. You can certainly imagine a fresh-faced Hannah stepping out in Dittos current incarnation. The fall styles come in leather, velvet, and denim, and in luscious jewel tones like purple and green. “I was going for a bohemian Carnaby Street vibe,” says the brand’s creative director, Daniella Clarke. With a new generation of fans that already includes Zooey Deschanel, we predict a second coming with staying power. JENNY FELDMAN jeans of the month a stitch in time YEAH, YOUR MOM MIGHT HAVE WORN DITTOS JEANS, BUT THAT DOESN’T MEAN YOU SHOULDN’T. PHOTOGRAPHED BY DAN MARTENSEN tank by moschino, jeans by ditto’s, hat by jeremy scott, shoes by yohji yamamoto. stylist: ken baldwin. hair: dennis gotsoulos for redken urban experiment at magnetny.com. makeup: munemi using est cosmetics at see management. model: megan l at new york models.
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