O2 - Issue 2 - (Page 44)

[WORDS OF WISDOM] BILL MCDONOUGH DEAN OF GREEN energy prices. When the monitor turns red, you’re drawing too much from the grid or market prices are rising. Either way, you’ll know exactly when to turn down the A/C. ROGAN GREGORY AND SCOTT HAHN Sometimes all you need is that perfect pair of jeans (and a T-shirt, of course). Gregory and Hahn have got you covered, with their fashion-forward, totally comfortable, entirely organic Loomstate brand. Feel like helping the developing world? Then check out the fashion line Edun, which this power pair developed with Bono and his wife Ali Hewson. And for decorating your pad, Gregory’s eponymous brand of home objects feature a myriad of salvaged pieces refashioned into good goods. DESIGNING A MORE SUSTAINABLE WORLD, FROM MATERIALS TO MASTER PLANS The renowned architect has designed remarkably green headquarters for Nike and Gap, and, with chemist William Braungart, developed cradleto-cradle thinking, a new paradigm in which products can be continually recycled without losing material quality, rather than ultimately sent to landfill. This hero also tops our charts for his work in China. The massive country has already surpassed the U.S. as the prime STEPHAN WRAGE culprit for greenhouse gas emissions, but McDonough is designing model cities that will allow for urbanization and economic growth without further dire consequences. If you thought airplane contrails were toxic, consider the global shipping industry: It emits approximately twice the carbon dioxide. In 2001, Wrage, with Thomas Meyer, founded the German company Skysails on the premise that these ships could use an ecominded ‘tugboat’ to help them travel the waterways using less fuel. By strapping a Skysail onto a ship, ships get a boost from the wind. And the businessmen say that the resulting emissions could decrease as much as 35 percent. ADAM LOWRY AND ERIC RYAN The Method Men. In 1999, Lowry and Ryan were roommates discussing how home cleaning products could be breathably non-toxic and appealing to the eye. Their kitchen experiments soon gave birth to the brand Method, whose sleek bottles adorn grocery-store aisles and kitchen countertops in the U.S., U.K., and Canada. even more energy-efficient lighting, and they’re available now thanks to the lifelong work of this scientist and professor. our climate-changing mistakes. In the places where unprecedented droughts and floods are making it even more difficult to sustain a decent quality of life, Vestergaard’s LifeStraw is composed of materials that deactivate bacteria and viruses in surface water to turn it into drinking water. The Purveyors THE BUSINESS PEOPLE WHOSE GOODS AND SERVICES EQUATE ECO-FRIENDLIER LIFESTYLES FOR ALL OF US ALICE WATERS LOCAL COLOR HOME IS WHERE THE HARVEST IS Chez Panisse’s menu and her Edible Schoolyard program has inspired generations to keep their food miles to a delicious minimum. Were it not for this top chef, farmer's markets may not have sprouted on America's sidewalks and blossomed in its city squares. STEWART REED, GEOFF WARDLE, DAVE MUYRES We believe that children are our future. But some children—such as the students learning how to design cars and other vehicles— require careful guidance. Reed is doing that as the chair of the transportation design department at Art Center College of Design in Pasadena. Although newly minted as an academic, Reed’s got the help of Wardle, the director of mobility research, and Muyres, who’s organized groundbreaking summits devoted to sustainable mobility. MAURO PEDRETTI Armchair physicists will appreciate the Swiss engineer’s Tensairity concept, in which an inflated tube wrapped in steel cord is as strong as a traditional steel beam. While the principle is better suited for shopping malls and footbridges than skyscrapers, air promises to greatly reduce many buildings’ dependence on energy-intensive steel. JON BEYER AND TOM SZAKY It started as a submission to a Princeton Entrepreneurship Club contest. It’s now TerraCycle, the popular brand of home and garden products. TerraCycle has trash appeal: The products are made from completely recycled materials— vermicompost “tea,” anyone?— and sold in recycled packaging—if a spray or other product looks and feels like it’s contained in an old Pepsi bottle, that’s because it is. HUMPHREY WONG Plug his new Home Joule into any electric outlet in your home and it will display a constant flow of data, ranging from weather to current TORBEN VESTERGAARD We acknowledge that developing countries are paying the price for 44 [ ] O2GREENMAGAZINE.COM ALICE WATERS IMAGE BY PLATON. http://O2GREENMAGAZINE.COM

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O2 - Issue 2 Contents Letter Freshpicks Itinerary The Hunt Flight O2 Outer Beauty Fuel 4 Thought Health Tech One to Watch Great Outdoors Features Future Focus Musings

O2 - Issue 2

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