ONS Connect - August 2008 - (Page 22)

NOTICENURSINGNOW Use “Safe-Handling” Techniques With the Media [By Karen Hochberg, MS, ONS Director of Marketing and Public Relations] M any nurses shy away from media interviews because of fear of interacting with reporters. But nurses need not worry—the primary goal of good reporters is to inform and educate their readers. Reporters seek knowledgeable, credible sources who can respond quickly with the needed information, clarification, or quote. You can raise the profile of oncology nurses by building relationships with local reporters. • Study your local media market. Who writes the medical stories for your newspaper, or who is the on-air medical reporter on your local newscast? How often does the editorial board of your newspaper write about health You can raise the profile of oncology nurses by building relationships with local reporters. care, and what is their take: conservative, liberal, or middle of the road? • Build relationships. Send a friendlye-mail (reporters’ e-mail addresses are often listed at the end of their articles) or call a reporter (mid-morning or early afternoon) to offer the nursing viewpoint on major stories. • Respect deadlines. Reporters need to hear from you quickly. If you don’t have the information, ask for the deadline and tell the reporter when you will call back with the update. • Keep it simple. Avoid using medical jargon. Explain complex ideas as if you were educating a patient. • Emphasize nursing expertise. The public needs to understand the education and expertise that is behind nursing care. They often don’t understand the depth of nurses’ participation in guiding and directing their care. Don’t delay in building those relationships with reporters. You can help them to better understand the role of nursing in today’s healthcare environment. ✱ The 2008 Clinical Trials Workshop will help you understand the processes and procedures required for clinical trial participation and how to effectively integrate trials into your current practice. Clinical trials are crucial for developing better methods of preventing, detecting and treating cancer. Well-designed and well-conducted clinical trials are the only way to determine the effectiveness of a promising new agent or intervention. The Clinical Trials Workshop will help community oncologists and their teams evaluate, integrate, and conduct clinical trials in the community practice setting. The program content will provide practical tools that are not often included in fellowship training programs or continuing educational materials and skills to increase accrual to clinical trials by practicing oncologists. This workshop is co-sponsored by ASCO, CCCG, and ONS. 22 ONS CONNECT 1-half page ASCO.indd 1 August 2008 6/18/2008 1:23:44 PM http://www.asco.org/ctw http://www.asco.org/ctw

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ONS Connect - August 2008 Contents Editor's Note Just In Safe Handling of Chemotherapy A Year in the Life—Month Eight Put Evidence Into Practice to Manage Dyspnea Web Connect Capitol Connection Notice Nursing Now Caregiver Care KRAS Status Predicts Response to Cetuximab for Metastatic Colorectal Cancer Calendar of Events Working for You Staying on Top

ONS Connect - August 2008

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