Osceola ReVIEW - September 2008 - (Page 7) CEO Perspective. Continued from Page 4. Passionates Conventionals Actives Future Prospects Buyer Seller Financiers Renter None of the Above 79% 45% 82% 29% 53% 27% 70% 10% 53% 27% 71% 12% 8% 3% 21% 13% 0% 0% 0% 62% The white paper is rich with data regarding specific facts and insights on each of the four groups, including what they are looking for and where they can be found. The following information regarding action steps for real estate professionals working with these groups was especially valuable. Implementing a Marketing Campaign for the Passionates: • Since Passionates spend a lot of time online, develop and maintain your firm’s blog • Firms must be present on mainstream social networks and industry-targeted communities • Participate in other consumer focused Q&A sites in order to reach Passionates • Since they use search engines, it goes without saying that brokerages should have their own agent or broker web sites, and that those web sites should incorporate an ongoing search engine optimization effort, as well as a sponsored search marketing programs • Marketing messaging should be targeted with specific references to domain knowledge, expertise, and depth of services offered • Passionates are action-oriented and need real estate professionals who can help them achieve their goals quickly and successfully • Firms may also find Passionates on local real estate blogs, finance related sites, large real estate search and portal sites, as well as web search engines Implementing a Marketing Campaign for the Conventionals • Conventionals rely on real estate agents as their most important source of information • Since they use off line sources of information before researching online, it is important to think of reaching Passionates online as an extension of your off line marketing efforts. Specifically, your marketing copy off line should reinforce your presence online, including your website URL, your blog URL, your email address, or your social network profile names • Keep in mind that even though their name implies that they are working off line, Conventionals spend time researching online to supplement their Continued on Page 8. ReVIEW 7 September 2008 Osceola
Table of Contents Feed for the Digital Edition of Osceola ReVIEW - September 2008 Osceola ReVIEW - September 2008 President's Perspective CEO Perspective Education Corner Association Staff Association Leadership Knowledge Services News Supra News Monthly Planner Welcome New Members New Real Estate Offices Osceola ReVIEW - September 2008 Osceola ReVIEW - September 2008 - Osceola ReVIEW - September 2008 (Page 1) Osceola ReVIEW - September 2008 - President's Perspective (Page 2) Osceola ReVIEW - September 2008 - President's Perspective (Page 3) Osceola ReVIEW - September 2008 - CEO Perspective (Page 4) Osceola ReVIEW - September 2008 - Education Corner (Page 5) Osceola ReVIEW - September 2008 - Association Staff (Page 6) Osceola ReVIEW - September 2008 - Association Staff (Page 7) Osceola ReVIEW - September 2008 - Association Staff (Page 8) Osceola ReVIEW - September 2008 - Association Leadership (Page 9) Osceola ReVIEW - September 2008 - Knowledge Services News (Page 10) Osceola ReVIEW - September 2008 - Knowledge Services News (Page 11) Osceola ReVIEW - September 2008 - Knowledge Services News (Page 12) Osceola ReVIEW - September 2008 - Supra News (Page 13) Osceola ReVIEW - September 2008 - Supra News (Page 14) Osceola ReVIEW - September 2008 - Supra News (Page 15) Osceola ReVIEW - September 2008 - Supra News (Page 16) Osceola ReVIEW - September 2008 - Supra News (Page 17) Osceola ReVIEW - September 2008 - Monthly Planner (Page 18) Osceola ReVIEW - September 2008 - Monthly Planner (Page 19) Osceola ReVIEW - September 2008 - New Real Estate Offices (Page 20)
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