Outdoor Retailer - Summer 2016 - (Page 102)

From the Road: w/Stacy Bare LIVING LARGE (Clockwise from top left) Bare (left) with Coast Guard veteran Tony Goldstein; Baltimore ICO kids; a Sierra Club / Protect Our Winters ski trip; Bay Area rafting; an ICO trip on the American River. Get Out-and Stay Out STACY BARE IS A LARGE MAN. THAT SIZE comes from more than his 6-foot, 7-inch frame, bare pate, Cheshire-cat smile, and propensity to give bear hugs. The Iraq War vet and current director of Sierra Club Outdoors simply fills a room with his oversize energy. And Bare is currently focused on his biggest project yet-to get 250,000 people outdoors every year through three major programs: Local Outings, which is the more classic Sierra Club adventure and managed through local chapters; Inspiring Connections Outdoors (ICO), an initiative that consists of 102 OUTDOOR RETAILER / Summer 2016 52 programs nationwide that expose youth and adults who may not otherwise have the chance to spend time in nature; and Military Outdoors, which helps connect returning service members and veterans to the wild. "Across all programs, we facilitate getting about 13,000 military-related participants outdoors," says Bare. "We also strive to highlight critical landscapes that need further protection or highlight both the challenges and solutions to climate change. We're able to do what we do because of our tremendous volunteers and my incredible staff team." Beyond bringing so many to the place where he's happiest, Bare claims that he is most proud of the Great Outdoors Lab, a research project in conjunction with the University of California-Berkeley and the Greater Good Science Center that documents how time outdoors supports physical and mental health through evidenced-based research. In other words, being outdoors can keep you healthy. "My hope is that everyone who works in the outdoors or the outdoor industry sees themselves as part of the best public healthcare system our country has to offer," he says. O.R. Photos courtesy Stacy Bare Stacy Bare, the director of Sierra Club Outdoors, is on a mission: Bring more than 250,000 people, from veterans to kids, into the wild and change their lives.

Table of Contents for the Digital Edition of Outdoor Retailer - Summer 2016

Outdoor Retailer - Summer 2016
Contents
The Pulse
Nitty Gritty
Case Study
Big Picture
Global Perspective
Ideas
The Voice
Thom Hill
Brian Jones
National Parks
Half-Moon Outfitters
Mountain Crossings
Bread+Butter
Standup Paddleboards
Know Your Customer
Yoga Pants
Up Front
The View
How I Got Here
#Replife
From the Road
Closer

Outdoor Retailer - Summer 2016

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