Outdoor Retailer - Summer 2016 - (Page 28)

THE PULSE GLOBAL PERSPECTIVE What outdoor retail trends are hot in the center of European adventure? We sent a British ultrarunner who lives in Chamonix into the local shops to find out. The hunt begins inside the huge glass doors of Snell Sports, a local institution dating back to 1934, not long after Chamonix's début as a ski resort. I'm a journalist on a mission, I explain proudly, in French, to gathering shop staff. Someone calls: "Rémi!" (gather plenty of phlegm and roll the 'r') "Une journaliste! Quel magazine?" they enquire. "Oh! Américain!" Faces are pulled, condescending and intrigued. Complimentarily, they don't switch to English; French people have to, as ear protection, if you brutalise their language too aggressively. 'So," I ask, pen poised, "what are people wearing and carrying dans les PLUS SPORTIF The author takes part in the speed trend, sans poles, above Chamonix. montagnes above Chamonix these days?" "Pastis," (an anise-flavoured apéritif), deadpans the Frenchman behind the counter, pursing his lips thoughtfully, "et saucisson." Then Rémi arrives, gallant with a bow. Kisses linger on both cheeks. "I mademoiselle, I am en vogue. I make the trends," he purrs. "Your French is very good. You are not une Américaine?" COLORS. Led further into Snells, I don sunglasses. The colours still assault me. Wincing, I can't pick out anything in particular, but with shop assistant Emilie's help, I notice pink and orange tops are prevalent in womens- Krissy Moehl Courtesy Sarah Stirling Chaud Cham Pro-Tec Elite Athlete Support during, recovery after

Table of Contents for the Digital Edition of Outdoor Retailer - Summer 2016

Outdoor Retailer - Summer 2016
Contents
The Pulse
Nitty Gritty
Case Study
Big Picture
Global Perspective
Ideas
The Voice
Thom Hill
Brian Jones
National Parks
Half-Moon Outfitters
Mountain Crossings
Bread+Butter
Standup Paddleboards
Know Your Customer
Yoga Pants
Up Front
The View
How I Got Here
#Replife
From the Road
Closer

Outdoor Retailer - Summer 2016

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