Outdoor Retailer - Summer 2016 - (Page 80)

Uplifted Tights Yoga pants are hot sellers, but savvy retailers need to know what customers want in a pair of leggings that can work just as well on the mat as on the climbing wall. Listen and learn with these five selling tips from active outdoor women. BY GEORGIE ABEL Colorado-based yoga teacher and climber Courtney Love twists in Onzie pants. "I love versatile leggings with a bit of sass-bright colors, patterns, or visual textures. I look for comfortable compression and quick-drying material for my yoga practice, and slightly thicker material for climbing," she says. Follow her on Instagram @yogini_c_love YOGA PANTS AREN'T JUST ACTIVE WOMEN'S ATTIRE OF CHOICE FOR a vinyasa class-they are what we wear climbing, running, cycling, doing errands, hanging out... Now that so many of us practically live in our yoga pants, it can be hard for retailers to know exactly what women want out of this apparel essential. To that end, we give you the top five things that active women are looking for when purchasing do-it-all leggings. 1. DURABILITY Durability is the number one. Athletic women's pants need to be made of high-quality fabric that is burly enough to survive an offwidth, won't catch/pill on sharp rocks or in the washing machine, and will last a long time. And since yoga pants are not cheap, it's important to stress that this investment will last. Women will pay up to $200 for brands like Prana, Lululemon, and Athleta because of their durability. 2. WAIST COVERAGE We don't want our pants to slide down when we twist, run, climb, or 80 OUTDOOR RETAILER / Summer 2016 bend over. "I like high-waisted pants because they don't shift around as much," says Lydia Zamorano, a Canmore, Alberta-based yoga teacher trainer, climber, and mother. 3. BREATHABLE, MOISTURE-WICKING FABRIC Yoga pants are a popular option for women climbing big walls, running marathons, even driving long distances, so the materials must be breathable and moisture-wicking. Lululemon's Luon and Stonewear Designs' recycled compression power fabric keep us dry and comfortable, but they also help prevent infections and irritation that can occur when engaging in physical activities that take multiple hours or days. 4. FLATTERING FIT Women don't love yoga pants just because they're comfortable and versatile-they make us look cute, too! However, some designs (especially pants made of sheer/thin fabric) don't give us that sleek, supported look that we love. We want our yoga pants to be flattering to our figure while still leaving a little to the imagination. We need designs that have extra Photographs by Andrew Bydlon / Caveman Collective

Table of Contents for the Digital Edition of Outdoor Retailer - Summer 2016

Outdoor Retailer - Summer 2016
Contents
The Pulse
Nitty Gritty
Case Study
Big Picture
Global Perspective
Ideas
The Voice
Thom Hill
Brian Jones
National Parks
Half-Moon Outfitters
Mountain Crossings
Bread+Butter
Standup Paddleboards
Know Your Customer
Yoga Pants
Up Front
The View
How I Got Here
#Replife
From the Road
Closer

Outdoor Retailer - Summer 2016

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