Outdoor Retailer - Summer 2016 - 80
Uplifted Tights
Yoga pants are hot sellers, but savvy retailers need to know what
customers want in a pair of leggings that can work just as well on
the mat as on the climbing wall. Listen and learn with these five
selling tips from active outdoor women. BY GEORGIE ABEL
Colorado-based yoga
teacher and climber
Courtney Love twists in
Onzie pants. "I love
versatile leggings with a
bit of sass-bright
colors, patterns, or
visual textures. I look for
comfortable compression and quick-drying
material for my yoga
practice, and slightly
thicker material for
climbing," she says.
Follow her on Instagram
@yogini_c_love
YOGA PANTS AREN'T JUST ACTIVE WOMEN'S ATTIRE OF CHOICE FOR
a vinyasa class-they are what we wear climbing, running, cycling, doing errands, hanging out... Now that so many of us practically live in our
yoga pants, it can be hard for retailers to know exactly what women want
out of this apparel essential. To that end, we give you the top five things
that active women are looking for when purchasing do-it-all leggings.
1. DURABILITY
Durability is the number one. Athletic women's pants need to be made
of high-quality fabric that is burly enough to survive an offwidth, won't
catch/pill on sharp rocks or in the washing machine, and will last a long
time. And since yoga pants are not cheap, it's important to stress that this
investment will last. Women will pay up to $200 for brands like Prana,
Lululemon, and Athleta because of their durability.
2. WAIST COVERAGE
We don't want our pants to slide down when we twist, run, climb, or
80 OUTDOOR RETAILER
/ Summer 2016
bend over. "I like high-waisted pants because they don't shift around as
much," says Lydia Zamorano, a Canmore, Alberta-based yoga teacher
trainer, climber, and mother.
3. BREATHABLE, MOISTURE-WICKING FABRIC
Yoga pants are a popular option for women climbing big walls, running marathons, even driving long distances, so the materials must be
breathable and moisture-wicking. Lululemon's Luon and Stonewear
Designs' recycled compression power fabric keep us dry and comfortable, but they also help prevent infections and irritation that can occur
when engaging in physical activities that take multiple hours or days.
4. FLATTERING FIT
Women don't love yoga pants just because they're comfortable and versatile-they make us look cute, too! However, some designs (especially
pants made of sheer/thin fabric) don't give us that sleek, supported look
that we love. We want our yoga pants to be flattering to our figure while
still leaving a little to the imagination. We need designs that have extra
Photographs by Andrew Bydlon / Caveman Collective
Outdoor Retailer - Summer 2016
Table of Contents for the Digital Edition of Outdoor Retailer - Summer 2016
Outdoor Retailer - Summer 2016
Contents
The Pulse
Nitty Gritty
Case Study
Big Picture
Global Perspective
Ideas
The Voice
Thom Hill
Brian Jones
National Parks
Half-Moon Outfitters
Mountain Crossings
Bread+Butter
Standup Paddleboards
Know Your Customer
Yoga Pants
Up Front
The View
How I Got Here
#Replife
From the Road
Closer
Outdoor Retailer - Summer 2016 - Outdoor Retailer - Summer 2016
Outdoor Retailer - Summer 2016 - Cover2
Outdoor Retailer - Summer 2016 - 1
Outdoor Retailer - Summer 2016 - 2
Outdoor Retailer - Summer 2016 - 3
Outdoor Retailer - Summer 2016 - Contents
Outdoor Retailer - Summer 2016 - 5
Outdoor Retailer - Summer 2016 - 6
Outdoor Retailer - Summer 2016 - 7
Outdoor Retailer - Summer 2016 - 8
Outdoor Retailer - Summer 2016 - 9
Outdoor Retailer - Summer 2016 - The Pulse
Outdoor Retailer - Summer 2016 - 11
Outdoor Retailer - Summer 2016 - Nitty Gritty
Outdoor Retailer - Summer 2016 - 13
Outdoor Retailer - Summer 2016 - 14
Outdoor Retailer - Summer 2016 - 15
Outdoor Retailer - Summer 2016 - 16
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Outdoor Retailer - Summer 2016 - 18
Outdoor Retailer - Summer 2016 - 19
Outdoor Retailer - Summer 2016 - Case Study
Outdoor Retailer - Summer 2016 - 21
Outdoor Retailer - Summer 2016 - 22
Outdoor Retailer - Summer 2016 - 23
Outdoor Retailer - Summer 2016 - Big Picture
Outdoor Retailer - Summer 2016 - 25
Outdoor Retailer - Summer 2016 - 26
Outdoor Retailer - Summer 2016 - 27
Outdoor Retailer - Summer 2016 - Global Perspective
Outdoor Retailer - Summer 2016 - 29
Outdoor Retailer - Summer 2016 - Ideas
Outdoor Retailer - Summer 2016 - The Voice
Outdoor Retailer - Summer 2016 - 32
Outdoor Retailer - Summer 2016 - 33
Outdoor Retailer - Summer 2016 - 34
Outdoor Retailer - Summer 2016 - 35
Outdoor Retailer - Summer 2016 - Thom Hill
Outdoor Retailer - Summer 2016 - 37
Outdoor Retailer - Summer 2016 - Brian Jones
Outdoor Retailer - Summer 2016 - 39
Outdoor Retailer - Summer 2016 - National Parks
Outdoor Retailer - Summer 2016 - 41
Outdoor Retailer - Summer 2016 - 42
Outdoor Retailer - Summer 2016 - 43
Outdoor Retailer - Summer 2016 - 44
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Outdoor Retailer - Summer 2016 - 47
Outdoor Retailer - Summer 2016 - 48
Outdoor Retailer - Summer 2016 - 49A
Outdoor Retailer - Summer 2016 - 49D
Outdoor Retailer - Summer 2016 - 49G
Outdoor Retailer - Summer 2016 - 49H
Outdoor Retailer - Summer 2016 - 49
Outdoor Retailer - Summer 2016 - Half-Moon Outfitters
Outdoor Retailer - Summer 2016 - 51
Outdoor Retailer - Summer 2016 - 52
Outdoor Retailer - Summer 2016 - 53
Outdoor Retailer - Summer 2016 - 54
Outdoor Retailer - Summer 2016 - 55
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Outdoor Retailer - Summer 2016 - Mountain Crossings
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Outdoor Retailer - Summer 2016 - 70
Outdoor Retailer - Summer 2016 - Bread+Butter
Outdoor Retailer - Summer 2016 - Standup Paddleboards
Outdoor Retailer - Summer 2016 - 73
Outdoor Retailer - Summer 2016 - 74
Outdoor Retailer - Summer 2016 - 75
Outdoor Retailer - Summer 2016 - Know Your Customer
Outdoor Retailer - Summer 2016 - 77
Outdoor Retailer - Summer 2016 - 78
Outdoor Retailer - Summer 2016 - 79
Outdoor Retailer - Summer 2016 - Yoga Pants
Outdoor Retailer - Summer 2016 - 81
Outdoor Retailer - Summer 2016 - 82
Outdoor Retailer - Summer 2016 - 83
Outdoor Retailer - Summer 2016 - Up Front
Outdoor Retailer - Summer 2016 - 85
Outdoor Retailer - Summer 2016 - The View
Outdoor Retailer - Summer 2016 - 87
Outdoor Retailer - Summer 2016 - 88
Outdoor Retailer - Summer 2016 - 89
Outdoor Retailer - Summer 2016 - 90
Outdoor Retailer - Summer 2016 - 91
Outdoor Retailer - Summer 2016 - 92
Outdoor Retailer - Summer 2016 - How I Got Here
Outdoor Retailer - Summer 2016 - 94
Outdoor Retailer - Summer 2016 - 95
Outdoor Retailer - Summer 2016 - #Replife
Outdoor Retailer - Summer 2016 - 97A
Outdoor Retailer - Summer 2016 - 97B
Outdoor Retailer - Summer 2016 - 97
Outdoor Retailer - Summer 2016 - 98
Outdoor Retailer - Summer 2016 - 99
Outdoor Retailer - Summer 2016 - 100
Outdoor Retailer - Summer 2016 - 101
Outdoor Retailer - Summer 2016 - From the Road
Outdoor Retailer - Summer 2016 - 103
Outdoor Retailer - Summer 2016 - Closer
Outdoor Retailer - Summer 2016 - Cover3
Outdoor Retailer - Summer 2016 - Cover4
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