Outdoor Retailer - Summer 2016 - 96
#replife: w/ Bobbi Bensman
Rock Solid
What do you do after you have crushed the competitive climbing world for decades? Simple: You
sell that passion for the brands in your blood.
BOBBI BENSMAN IS MORE THAN ONE OF THE GREATEST ROCK CLIMBers to ever crimp a hold. She's a pioneer who charged into a sport that
had been a boys' club and opened it up to thousands of women rock
climbers who thrive on the crags and in the gyms today. Bensman
crushed it for 21 years in competitions and on the rock-she has won
more national climbing titles than anyone (male or female), ticked off
182 5.13s to date, and won 13 titles at the Phoenix Bouldering Contest-
and still climbs and races mountain bikes at a high level. Her husband,
Steven "Shred" Srednick, with whom she has two daughters, started
Rincon Group Sales 12 years ago, naming it after Eldorado Canyon's
Rincon Wall. The power couple operate the independent rep agency
96 OUTDOOR RETAILER
/ Summer 2016
with a showroom in Boulder, Colorado, and territory covering their
home state plus Wyoming, Utah, and New Mexico.
What's the most fulfilling thing about being an independent rep?
The brands I represent run deep in my veins. When you take on a brand,
it's like taking on the responsibility of rearing a child. It has to be nurtured all day, every day, so that it can grow and prosper. I love responsibility and growth objectives. If I'm told I need to grow my brand 40
percent, I'm going to go all out as if I'm on a super tough climb. We run
our own business, and we can see the rewards of our hard work in our
commission checks, not to mention seeing our shops grow and prosper.
I am so lucky to work with the retailers that I have. I cherish them first
and foremost. And working all of these years with Steve has been really
incredible. I've never seen anyone do a sales presentation like he does.
He can take the Mammut ski apparel line and merchandise it as
AGENCY: Rincon Group Sales
if it were a French Impressionist
BRANDS SHE REPS: The Mammut
painting. He's so good with color
Sports Group, Darn Tough
palettes, and I'm still so in awe of
Vermont socks and Evolv
him as a rep.
Climbing and Design.
http://www.WildoUSA.com
http://www.WildoUSA.com
Outdoor Retailer - Summer 2016
Table of Contents for the Digital Edition of Outdoor Retailer - Summer 2016
Outdoor Retailer - Summer 2016
Contents
The Pulse
Nitty Gritty
Case Study
Big Picture
Global Perspective
Ideas
The Voice
Thom Hill
Brian Jones
National Parks
Half-Moon Outfitters
Mountain Crossings
Bread+Butter
Standup Paddleboards
Know Your Customer
Yoga Pants
Up Front
The View
How I Got Here
#Replife
From the Road
Closer
Outdoor Retailer - Summer 2016 - Outdoor Retailer - Summer 2016
Outdoor Retailer - Summer 2016 - Cover2
Outdoor Retailer - Summer 2016 - 1
Outdoor Retailer - Summer 2016 - 2
Outdoor Retailer - Summer 2016 - 3
Outdoor Retailer - Summer 2016 - Contents
Outdoor Retailer - Summer 2016 - 5
Outdoor Retailer - Summer 2016 - 6
Outdoor Retailer - Summer 2016 - 7
Outdoor Retailer - Summer 2016 - 8
Outdoor Retailer - Summer 2016 - 9
Outdoor Retailer - Summer 2016 - The Pulse
Outdoor Retailer - Summer 2016 - 11
Outdoor Retailer - Summer 2016 - Nitty Gritty
Outdoor Retailer - Summer 2016 - 13
Outdoor Retailer - Summer 2016 - 14
Outdoor Retailer - Summer 2016 - 15
Outdoor Retailer - Summer 2016 - 16
Outdoor Retailer - Summer 2016 - 17
Outdoor Retailer - Summer 2016 - 18
Outdoor Retailer - Summer 2016 - 19
Outdoor Retailer - Summer 2016 - Case Study
Outdoor Retailer - Summer 2016 - 21
Outdoor Retailer - Summer 2016 - 22
Outdoor Retailer - Summer 2016 - 23
Outdoor Retailer - Summer 2016 - Big Picture
Outdoor Retailer - Summer 2016 - 25
Outdoor Retailer - Summer 2016 - 26
Outdoor Retailer - Summer 2016 - 27
Outdoor Retailer - Summer 2016 - Global Perspective
Outdoor Retailer - Summer 2016 - 29
Outdoor Retailer - Summer 2016 - Ideas
Outdoor Retailer - Summer 2016 - The Voice
Outdoor Retailer - Summer 2016 - 32
Outdoor Retailer - Summer 2016 - 33
Outdoor Retailer - Summer 2016 - 34
Outdoor Retailer - Summer 2016 - 35
Outdoor Retailer - Summer 2016 - Thom Hill
Outdoor Retailer - Summer 2016 - 37
Outdoor Retailer - Summer 2016 - Brian Jones
Outdoor Retailer - Summer 2016 - 39
Outdoor Retailer - Summer 2016 - National Parks
Outdoor Retailer - Summer 2016 - 41
Outdoor Retailer - Summer 2016 - 42
Outdoor Retailer - Summer 2016 - 43
Outdoor Retailer - Summer 2016 - 44
Outdoor Retailer - Summer 2016 - 45
Outdoor Retailer - Summer 2016 - 46
Outdoor Retailer - Summer 2016 - 47
Outdoor Retailer - Summer 2016 - 48
Outdoor Retailer - Summer 2016 - 49A
Outdoor Retailer - Summer 2016 - 49D
Outdoor Retailer - Summer 2016 - 49G
Outdoor Retailer - Summer 2016 - 49H
Outdoor Retailer - Summer 2016 - 49
Outdoor Retailer - Summer 2016 - Half-Moon Outfitters
Outdoor Retailer - Summer 2016 - 51
Outdoor Retailer - Summer 2016 - 52
Outdoor Retailer - Summer 2016 - 53
Outdoor Retailer - Summer 2016 - 54
Outdoor Retailer - Summer 2016 - 55
Outdoor Retailer - Summer 2016 - 56
Outdoor Retailer - Summer 2016 - 57
Outdoor Retailer - Summer 2016 - 58
Outdoor Retailer - Summer 2016 - 59
Outdoor Retailer - Summer 2016 - 60
Outdoor Retailer - Summer 2016 - 61
Outdoor Retailer - Summer 2016 - Mountain Crossings
Outdoor Retailer - Summer 2016 - 63
Outdoor Retailer - Summer 2016 - 64
Outdoor Retailer - Summer 2016 - 65
Outdoor Retailer - Summer 2016 - 66
Outdoor Retailer - Summer 2016 - 67
Outdoor Retailer - Summer 2016 - 68
Outdoor Retailer - Summer 2016 - 69
Outdoor Retailer - Summer 2016 - 70
Outdoor Retailer - Summer 2016 - Bread+Butter
Outdoor Retailer - Summer 2016 - Standup Paddleboards
Outdoor Retailer - Summer 2016 - 73
Outdoor Retailer - Summer 2016 - 74
Outdoor Retailer - Summer 2016 - 75
Outdoor Retailer - Summer 2016 - Know Your Customer
Outdoor Retailer - Summer 2016 - 77
Outdoor Retailer - Summer 2016 - 78
Outdoor Retailer - Summer 2016 - 79
Outdoor Retailer - Summer 2016 - Yoga Pants
Outdoor Retailer - Summer 2016 - 81
Outdoor Retailer - Summer 2016 - 82
Outdoor Retailer - Summer 2016 - 83
Outdoor Retailer - Summer 2016 - Up Front
Outdoor Retailer - Summer 2016 - 85
Outdoor Retailer - Summer 2016 - The View
Outdoor Retailer - Summer 2016 - 87
Outdoor Retailer - Summer 2016 - 88
Outdoor Retailer - Summer 2016 - 89
Outdoor Retailer - Summer 2016 - 90
Outdoor Retailer - Summer 2016 - 91
Outdoor Retailer - Summer 2016 - 92
Outdoor Retailer - Summer 2016 - How I Got Here
Outdoor Retailer - Summer 2016 - 94
Outdoor Retailer - Summer 2016 - 95
Outdoor Retailer - Summer 2016 - #Replife
Outdoor Retailer - Summer 2016 - 97A
Outdoor Retailer - Summer 2016 - 97B
Outdoor Retailer - Summer 2016 - 97
Outdoor Retailer - Summer 2016 - 98
Outdoor Retailer - Summer 2016 - 99
Outdoor Retailer - Summer 2016 - 100
Outdoor Retailer - Summer 2016 - 101
Outdoor Retailer - Summer 2016 - From the Road
Outdoor Retailer - Summer 2016 - 103
Outdoor Retailer - Summer 2016 - Closer
Outdoor Retailer - Summer 2016 - Cover3
Outdoor Retailer - Summer 2016 - Cover4
https://www.nxtbook.com/emerald/outdoorretailer/2023Winter
https://www.nxtbook.com/emerald/outdoorretailer/2023summer
https://www.nxtbook.com/emerald/outdoorretailer/thedailyguidess23
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/dailysm2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day1
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-august-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-july-2021
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https://www.nxtbook.com/emerald/outdoorretailer/april_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/march_2021
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https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
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https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06092020
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https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05272020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05192020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/weeeekly_05052020__JJ
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05122020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05052020
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
https://www.nxtbookmedia.com