Outdoor Retailer - Winter 2016 - 74

#replife: w/ Todd Kerbs

Truth and Scares
Words of wisdom, tips on bringing in new lines
and a bit of bro-brah-ing from a road warrior.
IF YOU WORK IN THE OUTDOOR, BIKE, SNOW-SPORTS, MOTORsports and/or adventure-sports worlds and do not know Todd Kerbs,
you have not truly lived. The gregarious Kerbs has been an independent
rep for over 15 years, and when he is not on the road talking to shops or
out playing with retailers checking out his products, you are sure to find
him at Sports Authority Field at Mile High, wearing an orange-andblue wig and rooting for his beloved Broncos.
What's the most fulfilling thing about being an independent rep?
"Taking a brand from the ground floor after you have identified that it
is viable. Then you present it to your customers, then they have success

74 OUTDOOR RETAILER

/ Winter 2016

with it, and finally you see somebody wearing or using it in public.
You know they went to one of
your stores."
What are some of the challenges independent reps face?
"When I started with Maxxis
Tires way back in the day, I
AGENCY: T.R.U.E. Reps Inc.
was their first rep in the Rocky
BRANDS HE REPS: KTM Bicycles,
Mountain region. Very few dealGlide SUP, RAMP Skis and
ers had heard of Maxxis-well,
Boards, G-Form, Eco Vessel,
those of us that raced downhill
Yuneec Electric Skateboards &
sure had, but the Lycra crowd had
Drones, Ridgemont Outfitters,
zero idea. It was like pulling teeth
WSI Sports, Scorpion Sports,
to get a shop to pick them up. I
Forma Boots, UK Pro, Kurb
had to give away so many pairs of
Socks, OZ Tent
tires to the shop guys just to convince the owners to bring them in. After a couple of years, they started
to catch on. I did so well that Maxxis had to take the territory away from

Photograph courtesy Todd Kerbs


http://www.northsideusa.com http://www.SvenCanSee.com http://www.SvenCanSee.com http://www.northsideusa.com

Outdoor Retailer - Winter 2016

Table of Contents for the Digital Edition of Outdoor Retailer - Winter 2016

Outdoor Retailer - Winter 2016
Contents
The Pulse
Nitty Gritty
Case Study
Global Perspective
Big Picture
Ideas
The Conversation
Mike Donohue
Andrea Westerlind
The Hotlist
The Tannery
Playchecks
Bread+Butter
Hardgoods
Baselayers
Insulators
Hot Sellers
The View
How I Got Here
The Rep Life
From the Road
Closer
Outdoor Retailer - Winter 2016 - Outdoor Retailer - Winter 2016
Outdoor Retailer - Winter 2016 - Cover2
Outdoor Retailer - Winter 2016 - 1
Outdoor Retailer - Winter 2016 - 2
Outdoor Retailer - Winter 2016 - 3
Outdoor Retailer - Winter 2016 - Contents
Outdoor Retailer - Winter 2016 - 5
Outdoor Retailer - Winter 2016 - 6
Outdoor Retailer - Winter 2016 - 7
Outdoor Retailer - Winter 2016 - 8
Outdoor Retailer - Winter 2016 - 9
Outdoor Retailer - Winter 2016 - 10
Outdoor Retailer - Winter 2016 - The Pulse
Outdoor Retailer - Winter 2016 - Nitty Gritty
Outdoor Retailer - Winter 2016 - 13
Outdoor Retailer - Winter 2016 - 14
Outdoor Retailer - Winter 2016 - 15
Outdoor Retailer - Winter 2016 - Case Study
Outdoor Retailer - Winter 2016 - 17
Outdoor Retailer - Winter 2016 - 18
Outdoor Retailer - Winter 2016 - 19
Outdoor Retailer - Winter 2016 - Global Perspective
Outdoor Retailer - Winter 2016 - 21
Outdoor Retailer - Winter 2016 - Big Picture
Outdoor Retailer - Winter 2016 - 23
Outdoor Retailer - Winter 2016 - 24
Outdoor Retailer - Winter 2016 - 25
Outdoor Retailer - Winter 2016 - Ideas
Outdoor Retailer - Winter 2016 - The Conversation
Outdoor Retailer - Winter 2016 - 28
Outdoor Retailer - Winter 2016 - 29
Outdoor Retailer - Winter 2016 - 30
Outdoor Retailer - Winter 2016 - 31
Outdoor Retailer - Winter 2016 - Mike Donohue
Outdoor Retailer - Winter 2016 - 33
Outdoor Retailer - Winter 2016 - Andrea Westerlind
Outdoor Retailer - Winter 2016 - 35
Outdoor Retailer - Winter 2016 - The Hotlist
Outdoor Retailer - Winter 2016 - 37
Outdoor Retailer - Winter 2016 - 38
Outdoor Retailer - Winter 2016 - 39
Outdoor Retailer - Winter 2016 - 40
Outdoor Retailer - Winter 2016 - 41
Outdoor Retailer - Winter 2016 - The Tannery
Outdoor Retailer - Winter 2016 - 43
Outdoor Retailer - Winter 2016 - 44
Outdoor Retailer - Winter 2016 - 45
Outdoor Retailer - Winter 2016 - Playchecks
Outdoor Retailer - Winter 2016 - 47
Outdoor Retailer - Winter 2016 - 48
Outdoor Retailer - Winter 2016 - Bread+Butter
Outdoor Retailer - Winter 2016 - Hardgoods
Outdoor Retailer - Winter 2016 - 51
Outdoor Retailer - Winter 2016 - 52
Outdoor Retailer - Winter 2016 - 53
Outdoor Retailer - Winter 2016 - Baselayers
Outdoor Retailer - Winter 2016 - 55
Outdoor Retailer - Winter 2016 - 56
Outdoor Retailer - Winter 2016 - 57
Outdoor Retailer - Winter 2016 - Insulators
Outdoor Retailer - Winter 2016 - 59
Outdoor Retailer - Winter 2016 - Hot Sellers
Outdoor Retailer - Winter 2016 - 61
Outdoor Retailer - Winter 2016 - 62
Outdoor Retailer - Winter 2016 - 63
Outdoor Retailer - Winter 2016 - The View
Outdoor Retailer - Winter 2016 - 65
Outdoor Retailer - Winter 2016 - 66
Outdoor Retailer - Winter 2016 - 67
Outdoor Retailer - Winter 2016 - 68
Outdoor Retailer - Winter 2016 - 69
Outdoor Retailer - Winter 2016 - 70
Outdoor Retailer - Winter 2016 - 71
Outdoor Retailer - Winter 2016 - How I Got Here
Outdoor Retailer - Winter 2016 - 73
Outdoor Retailer - Winter 2016 - The Rep Life
Outdoor Retailer - Winter 2016 - 75
Outdoor Retailer - Winter 2016 - From the Road
Outdoor Retailer - Winter 2016 - 77
Outdoor Retailer - Winter 2016 - 78
Outdoor Retailer - Winter 2016 - 79
Outdoor Retailer - Winter 2016 - Closer
Outdoor Retailer - Winter 2016 - Cover3
Outdoor Retailer - Winter 2016 - Cover4
https://www.nxtbook.com/emerald/outdoorretailer/2023Winter
https://www.nxtbook.com/emerald/outdoorretailer/2023summer
https://www.nxtbook.com/emerald/outdoorretailer/thedailyguidess23
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/dailysm2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day1
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-august-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-july-2021
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https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
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https://www.nxtbook.com/nxtbooks/outdoorretailer/2020summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07072020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06302020
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https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06092020
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https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05272020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05192020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/weeeekly_05052020__JJ
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05122020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05052020
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
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https://www.nxtbookmedia.com