Outdoor Retailer - Summer 2017 - 29
Fishing kayaks grew by five percent. The THE CLIMBING SHOE CATEGORY HAS SPIKED 25 PERCENT. According to NPD analyst Matt
Powell, this is an upward trend: "Millennials and Gen Z have great
affinity for outdoor activities and being a part of nature," he says, "I
EXPECT THE INDUSTRY TO BE ROBUST OVER THE NEXT FEW YEARS."
OUTDOOR RECREATION IS BIG BUSINESS IN UTAH
The Beehive State relies on outdoor recreation as an economic
driver more than others, with $12 BILLION IN CONSUMER SPENDING THAT NETS UTAH $856 MILLION IN STATE AND LOCAL TAX REVENUE AND CREATES 122,000 DIRECT JOBS according to the 2012
OIA study. That accounts for 13 percent of all outdoor consumer
revenue in the U.S. Those big numbers prompted Utah to create the
first state Office of Outdoor Recreation in the U.S. in 2013.
OUTDOOR RECREATION IS BIG BUSINESS IN COLORADO
According to Colorado's 2014 Statewide Comprehensive Outdoor
Recreation Plan (SCORP), "Hiking, fishing, snow sports, boating, bicycling and a variety of other activities SUPPORT MORE THAN 300,000
JOBS THROUGHOUT THE STATE AND GENERATE OVER $34 BILLION EACH
YEAR..." Colorado created an Office of Outdoor Recreation in 2015.
And while current Utah politicians have undermined public lands
and outdoor recreation, Colorado has embaced them.
NATIONAL MONUMENTS MAKE MONEY
National monuments are ground zero in the battle between the outdoor recreation economy and extractive industries when it comes to
use of public land. Currently, the Trump Administration is looking at
shrinking and possibly rescinding many national monuments (see
page 22). That move could have negative impacts when it comes to
local economies, however. President Clinton created the 1.9-millionacre Grand Staircase-Escalante National Monument in 1996. Over the
next four years, VISITATION TO THE MONUMENT AND SURROUNDING
COMMUNITIES ROSE 35 PERCENT. Those numbers continued to grow
until they spiked by 16 percent in a single year in 2014. IN 2016, THE
MONUMENT DREW A RECORD 930,000 PEOPLE. Natural Bridges National
Monument, which now lies within the new Bears Ears National
Monument, saw a 7 .43-percent increase in visitors in 2016 and nearby
Hovenweep National Monument in Colorado and Utah saw a 22 percent increase last year. All those visitors to public lands equal more cash
and jobs for businesses in local communities. According to a 2016 Small
Business Majority study conducted by BBC Research and Consulting
that looked at monuments created by the Obama Administration (as of
the study date), THE MONUMENTS CONTRIBUTED $156 MILLION PER YEAR
TO THE LOCAL ECONOMIES OF COMMUNITIES SURROUNDING THE MONUMENTS, including direct and secondary impacts, from visitors and locals
between 2011 and 2015. O.R.
Outdoor Retailer - Summer 2017
Table of Contents for the Digital Edition of Outdoor Retailer - Summer 2017
OUTDOOR RETAILER - SUMMER 2017
CONTENTS
THE PULSE
HEADLINES
MERCHANDISING
MARKETING
CASE STUDY
BIG PICTURE
IDEAS
THE OUTDOOR REC ECONOMY
BRENDAN MADIGAN
GWEN HOBBS
EMPLOYEE OF THE MONTH
ALL IN THE FAMILY
ORIGIN STORIES
THE NEW MAIN ST
BREAD+BUTTER
PADDLING HARDGOODS
HIKING ESSENTIALS
WHAT A TRAIL RUNNER WANTS
COUNTER CULTURE
THE VIEW
HOW I GOT HERE
#REPLIFE
FROM THE ROAD
BACKSTORY
Outdoor Retailer - Summer 2017 - OUTDOOR RETAILER - SUMMER 2017
Outdoor Retailer - Summer 2017 - Cover2
Outdoor Retailer - Summer 2017 - 1
Outdoor Retailer - Summer 2017 - CONTENTS
Outdoor Retailer - Summer 2017 - 3
Outdoor Retailer - Summer 2017 - 4
Outdoor Retailer - Summer 2017 - 5
Outdoor Retailer - Summer 2017 - 6
Outdoor Retailer - Summer 2017 - 7
Outdoor Retailer - Summer 2017 - 8
Outdoor Retailer - Summer 2017 - 9
Outdoor Retailer - Summer 2017 - THE PULSE
Outdoor Retailer - Summer 2017 - 11
Outdoor Retailer - Summer 2017 - HEADLINES
Outdoor Retailer - Summer 2017 - 13
Outdoor Retailer - Summer 2017 - MERCHANDISING
Outdoor Retailer - Summer 2017 - 15
Outdoor Retailer - Summer 2017 - MARKETING
Outdoor Retailer - Summer 2017 - 17
Outdoor Retailer - Summer 2017 - CASE STUDY
Outdoor Retailer - Summer 2017 - 19
Outdoor Retailer - Summer 2017 - 20
Outdoor Retailer - Summer 2017 - 21
Outdoor Retailer - Summer 2017 - BIG PICTURE
Outdoor Retailer - Summer 2017 - 23
Outdoor Retailer - Summer 2017 - 24
Outdoor Retailer - Summer 2017 - 25
Outdoor Retailer - Summer 2017 - IDEAS
Outdoor Retailer - Summer 2017 - 27
Outdoor Retailer - Summer 2017 - THE OUTDOOR REC ECONOMY
Outdoor Retailer - Summer 2017 - 29
Outdoor Retailer - Summer 2017 - BRENDAN MADIGAN
Outdoor Retailer - Summer 2017 - 31
Outdoor Retailer - Summer 2017 - GWEN HOBBS
Outdoor Retailer - Summer 2017 - 33
Outdoor Retailer - Summer 2017 - EMPLOYEE OF THE MONTH
Outdoor Retailer - Summer 2017 - 35
Outdoor Retailer - Summer 2017 - ALL IN THE FAMILY
Outdoor Retailer - Summer 2017 - 37
Outdoor Retailer - Summer 2017 - 38
Outdoor Retailer - Summer 2017 - 39
Outdoor Retailer - Summer 2017 - 40
Outdoor Retailer - Summer 2017 - 41
Outdoor Retailer - Summer 2017 - 42
Outdoor Retailer - Summer 2017 - 43
Outdoor Retailer - Summer 2017 - 44
Outdoor Retailer - Summer 2017 - ORIGIN STORIES
Outdoor Retailer - Summer 2017 - 46
Outdoor Retailer - Summer 2017 - 47
Outdoor Retailer - Summer 2017 - 48
Outdoor Retailer - Summer 2017 - 49
Outdoor Retailer - Summer 2017 - THE NEW MAIN ST
Outdoor Retailer - Summer 2017 - 51
Outdoor Retailer - Summer 2017 - 52
Outdoor Retailer - Summer 2017 - 53
Outdoor Retailer - Summer 2017 - 54
Outdoor Retailer - Summer 2017 - 55
Outdoor Retailer - Summer 2017 - BREAD+BUTTER
Outdoor Retailer - Summer 2017 - 57
Outdoor Retailer - Summer 2017 - PADDLING HARDGOODS
Outdoor Retailer - Summer 2017 - 59
Outdoor Retailer - Summer 2017 - 60
Outdoor Retailer - Summer 2017 - 61
Outdoor Retailer - Summer 2017 - HIKING ESSENTIALS
Outdoor Retailer - Summer 2017 - 63
Outdoor Retailer - Summer 2017 - WHAT A TRAIL RUNNER WANTS
Outdoor Retailer - Summer 2017 - 65
Outdoor Retailer - Summer 2017 - COUNTER CULTURE
Outdoor Retailer - Summer 2017 - 67
Outdoor Retailer - Summer 2017 - THE VIEW
Outdoor Retailer - Summer 2017 - 69
Outdoor Retailer - Summer 2017 - 70
Outdoor Retailer - Summer 2017 - 71
Outdoor Retailer - Summer 2017 - 72
Outdoor Retailer - Summer 2017 - 73
Outdoor Retailer - Summer 2017 - HOW I GOT HERE
Outdoor Retailer - Summer 2017 - 75
Outdoor Retailer - Summer 2017 - 76
Outdoor Retailer - Summer 2017 - 77
Outdoor Retailer - Summer 2017 - #REPLIFE
Outdoor Retailer - Summer 2017 - 79
Outdoor Retailer - Summer 2017 - FROM THE ROAD
Outdoor Retailer - Summer 2017 - 81
Outdoor Retailer - Summer 2017 - 82
Outdoor Retailer - Summer 2017 - 83
Outdoor Retailer - Summer 2017 - 84
Outdoor Retailer - Summer 2017 - 85
Outdoor Retailer - Summer 2017 - 86
Outdoor Retailer - Summer 2017 - 87
Outdoor Retailer - Summer 2017 - BACKSTORY
Outdoor Retailer - Summer 2017 - Cover3
Outdoor Retailer - Summer 2017 - Cover4
https://www.nxtbook.com/emerald/outdoorretailer/2023Winter
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