Outdoor Retailer - Summer 2017 - 58

AMERICAN IDOLS
Meet our action models,
the raft guides of the U.S.
National Whitewater
Center in Charlotte, North
Carolina (left to right): Jacq
Troung, Justin Kestler,
Thaddius Yopper, Caitlyn
Swingle, Jordan Capers,
and Chris Aldridge.

Bring out the Boats
Paddling customers have an incredibly wide range of styles and
preferences. So how do you put each one of them in the perfect boat?
Take a careful look at the following lineup of versatile offerings to
understand how to cater to different needs but not have to overstock.
by Joseph Carberry
PEOPLE WHO PADDLE ARE NOTHING IF NOT DIVERSE: TALL PADDLERS, SHORT PADDLERS,

even, ahem, girthy paddlers. There are people who grind away on flatwater to maintain fitness. Others enjoy the adventure of whitewater. Some prefer to stand, others
take it sitting down. With the advent of stand-up paddling, the choices have increased tenfold. As a business owner, you have to cater to that diversity while watching the bottom line. This roundup of the industry's best offerings will help you determine what type of boats to stock in order to satisfy your wide-ranging clientele.

BACK TO OLD SCHOOL
Liquidlogic Braaap 69
8'11" (69 gallons)
THE PITCH: In the last few years, whitewater kay-

aks have undergone a transformation. Instead
of requiring a two-kayak quiver-wherein

58 OUTDOOR RETAILER

/ Summer 2017

paddlers own a small "playboat" for playful river-running, and a creekboat for stable
downriver paddling in more difficult water-
designers have gone back to the quiver of one.
Drawing from old designs like the Dagger
RPM or the Pyranha Razor, manufacturers
are making kayaks that can be used for run-

ning rivers comfortably while also playing
eddy lines with old moves like the stern squirt.
The Liquidlogic Braaap was one of the first
boats to speak to this renaissance.
TECH TALK: The Braaap comes in a 69-gallon
version and was designed by Shane Benedict,
drawing influence from sleek, fast slalom racing boats for the hull (like those you see in the
Olympics) while maintaining enough volume
to keep river running stable, and satisfying
both aggressive and mellow customers. It can
comfortably fit paddlers up to 220 pounds
and would also be a solid option for the aging
paddler looking for a fun, user-friendly ride.
$949; liquidlogickayaks.com

THE UNDERCLASSMAN
Liquidlogic Mullet
9'0" (71 gallons)
THE PITCH: A larger cousin of the Braaap, the
Mullet has a slightly more asymmetrical distribution of volume, making it lean more toward a creek boat, especially for smaller paddlers. But the Mullet is still grounded in the

Photographs by Andrew Kornylak


http://www.liquidlogickayaks.com

Outdoor Retailer - Summer 2017

Table of Contents for the Digital Edition of Outdoor Retailer - Summer 2017

OUTDOOR RETAILER - SUMMER 2017
CONTENTS
THE PULSE
HEADLINES
MERCHANDISING
MARKETING
CASE STUDY
BIG PICTURE
IDEAS
THE OUTDOOR REC ECONOMY
BRENDAN MADIGAN
GWEN HOBBS
EMPLOYEE OF THE MONTH
ALL IN THE FAMILY
ORIGIN STORIES
THE NEW MAIN ST
BREAD+BUTTER
PADDLING HARDGOODS
HIKING ESSENTIALS
WHAT A TRAIL RUNNER WANTS
COUNTER CULTURE
THE VIEW
HOW I GOT HERE
#REPLIFE
FROM THE ROAD
BACKSTORY
Outdoor Retailer - Summer 2017 - OUTDOOR RETAILER - SUMMER 2017
Outdoor Retailer - Summer 2017 - Cover2
Outdoor Retailer - Summer 2017 - 1
Outdoor Retailer - Summer 2017 - CONTENTS
Outdoor Retailer - Summer 2017 - 3
Outdoor Retailer - Summer 2017 - 4
Outdoor Retailer - Summer 2017 - 5
Outdoor Retailer - Summer 2017 - 6
Outdoor Retailer - Summer 2017 - 7
Outdoor Retailer - Summer 2017 - 8
Outdoor Retailer - Summer 2017 - 9
Outdoor Retailer - Summer 2017 - THE PULSE
Outdoor Retailer - Summer 2017 - 11
Outdoor Retailer - Summer 2017 - HEADLINES
Outdoor Retailer - Summer 2017 - 13
Outdoor Retailer - Summer 2017 - MERCHANDISING
Outdoor Retailer - Summer 2017 - 15
Outdoor Retailer - Summer 2017 - MARKETING
Outdoor Retailer - Summer 2017 - 17
Outdoor Retailer - Summer 2017 - CASE STUDY
Outdoor Retailer - Summer 2017 - 19
Outdoor Retailer - Summer 2017 - 20
Outdoor Retailer - Summer 2017 - 21
Outdoor Retailer - Summer 2017 - BIG PICTURE
Outdoor Retailer - Summer 2017 - 23
Outdoor Retailer - Summer 2017 - 24
Outdoor Retailer - Summer 2017 - 25
Outdoor Retailer - Summer 2017 - IDEAS
Outdoor Retailer - Summer 2017 - 27
Outdoor Retailer - Summer 2017 - THE OUTDOOR REC ECONOMY
Outdoor Retailer - Summer 2017 - 29
Outdoor Retailer - Summer 2017 - BRENDAN MADIGAN
Outdoor Retailer - Summer 2017 - 31
Outdoor Retailer - Summer 2017 - GWEN HOBBS
Outdoor Retailer - Summer 2017 - 33
Outdoor Retailer - Summer 2017 - EMPLOYEE OF THE MONTH
Outdoor Retailer - Summer 2017 - 35
Outdoor Retailer - Summer 2017 - ALL IN THE FAMILY
Outdoor Retailer - Summer 2017 - 37
Outdoor Retailer - Summer 2017 - 38
Outdoor Retailer - Summer 2017 - 39
Outdoor Retailer - Summer 2017 - 40
Outdoor Retailer - Summer 2017 - 41
Outdoor Retailer - Summer 2017 - 42
Outdoor Retailer - Summer 2017 - 43
Outdoor Retailer - Summer 2017 - 44
Outdoor Retailer - Summer 2017 - ORIGIN STORIES
Outdoor Retailer - Summer 2017 - 46
Outdoor Retailer - Summer 2017 - 47
Outdoor Retailer - Summer 2017 - 48
Outdoor Retailer - Summer 2017 - 49
Outdoor Retailer - Summer 2017 - THE NEW MAIN ST
Outdoor Retailer - Summer 2017 - 51
Outdoor Retailer - Summer 2017 - 52
Outdoor Retailer - Summer 2017 - 53
Outdoor Retailer - Summer 2017 - 54
Outdoor Retailer - Summer 2017 - 55
Outdoor Retailer - Summer 2017 - BREAD+BUTTER
Outdoor Retailer - Summer 2017 - 57
Outdoor Retailer - Summer 2017 - PADDLING HARDGOODS
Outdoor Retailer - Summer 2017 - 59
Outdoor Retailer - Summer 2017 - 60
Outdoor Retailer - Summer 2017 - 61
Outdoor Retailer - Summer 2017 - HIKING ESSENTIALS
Outdoor Retailer - Summer 2017 - 63
Outdoor Retailer - Summer 2017 - WHAT A TRAIL RUNNER WANTS
Outdoor Retailer - Summer 2017 - 65
Outdoor Retailer - Summer 2017 - COUNTER CULTURE
Outdoor Retailer - Summer 2017 - 67
Outdoor Retailer - Summer 2017 - THE VIEW
Outdoor Retailer - Summer 2017 - 69
Outdoor Retailer - Summer 2017 - 70
Outdoor Retailer - Summer 2017 - 71
Outdoor Retailer - Summer 2017 - 72
Outdoor Retailer - Summer 2017 - 73
Outdoor Retailer - Summer 2017 - HOW I GOT HERE
Outdoor Retailer - Summer 2017 - 75
Outdoor Retailer - Summer 2017 - 76
Outdoor Retailer - Summer 2017 - 77
Outdoor Retailer - Summer 2017 - #REPLIFE
Outdoor Retailer - Summer 2017 - 79
Outdoor Retailer - Summer 2017 - FROM THE ROAD
Outdoor Retailer - Summer 2017 - 81
Outdoor Retailer - Summer 2017 - 82
Outdoor Retailer - Summer 2017 - 83
Outdoor Retailer - Summer 2017 - 84
Outdoor Retailer - Summer 2017 - 85
Outdoor Retailer - Summer 2017 - 86
Outdoor Retailer - Summer 2017 - 87
Outdoor Retailer - Summer 2017 - BACKSTORY
Outdoor Retailer - Summer 2017 - Cover3
Outdoor Retailer - Summer 2017 - Cover4
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