Outdoor Retailer - Summer 2017 - 60
BIC River
Inflatable
SUP
Dagger
Stratos
PLEASE THEM ALL
Dagger Stratos 14.5
Large, 14'6" (315-pound max capacity);
Small, 14'6" (275-pound max capacity)
THE PITCH: So your goal is to carry the correct
inventory in your shop, that reaches the most
people, right? Well, the Dagger Stratos is a
supremely versatile boat. Perhaps you have
a customer who doesn't want to make the investment into a full-on composite sea kayak?
The Stratos is a great starter boat. Maybe
another one wants a boat simply for the lake
house and the occasional expedition out to
that island across from their cabin. Go Stratos.
Serious rock hopping in the ocean without destroying a fiberglass boat? Stratos. Beginners
who seek stability will find it. Intermediates
to experts who want versatility and storage for
camping, it's here. Simply put, stock this boat.
60 OUTDOOR RETAILER
/ Summer 2017
TECH TALK: An adjustable drop skeg makes
tracking simple. Two hatches, bulkheads,
and deck bungees allow for any type of storage from drybags to fishing rods. Surfing
open-ocean windswell, attacking rocky
coastlines, paddling long river estuaries
and even big whitewater, or just living under the deck at the lakehouse for the occasional paddle-the Stratos does it all. With
this boat you'll be able to satisfy a large
range of customers, especially since the
price point is so good. $1,249; dagger.com
ENTRY-LEVEL WINNER
BIC River Inflatable SUP
7'6" x 31'' x 6" (151 liters)
THE PITCH: If you have customers constantly
bugging you about entry-level, all-around
inflatables that can be used in performance
situations, too, like running easy whitewater or surfing small waves, take a good look
at this SUP. The surfboard characteristics
are obvious. What isn't obvious is the stability that comes with the 31 inches of width.
That means the kids can hop on and get pulled
behind the ski boat or surf tiny lake waves, or
even tour flatwater on any body of water.
TECH TALK: With its six grab handles and permanent quad fin setup, this SUP is a fun toy.
A Dyneema stringer, which is a rigid piece
of material that runs from tip to tail (you'll
find a stringer of some sort in every surf
board), adds stability, and a center fin box
means you can add a longer fin to the quad
set-up to further increase stability. The
package comes with a backpack and a twoway pump, so customers can bring this baby
everywhere they go. $899; bicsport.com
http://www.dagger.com
http://www.bicsport.com
Outdoor Retailer - Summer 2017
Table of Contents for the Digital Edition of Outdoor Retailer - Summer 2017
OUTDOOR RETAILER - SUMMER 2017
CONTENTS
THE PULSE
HEADLINES
MERCHANDISING
MARKETING
CASE STUDY
BIG PICTURE
IDEAS
THE OUTDOOR REC ECONOMY
BRENDAN MADIGAN
GWEN HOBBS
EMPLOYEE OF THE MONTH
ALL IN THE FAMILY
ORIGIN STORIES
THE NEW MAIN ST
BREAD+BUTTER
PADDLING HARDGOODS
HIKING ESSENTIALS
WHAT A TRAIL RUNNER WANTS
COUNTER CULTURE
THE VIEW
HOW I GOT HERE
#REPLIFE
FROM THE ROAD
BACKSTORY
Outdoor Retailer - Summer 2017 - OUTDOOR RETAILER - SUMMER 2017
Outdoor Retailer - Summer 2017 - Cover2
Outdoor Retailer - Summer 2017 - 1
Outdoor Retailer - Summer 2017 - CONTENTS
Outdoor Retailer - Summer 2017 - 3
Outdoor Retailer - Summer 2017 - 4
Outdoor Retailer - Summer 2017 - 5
Outdoor Retailer - Summer 2017 - 6
Outdoor Retailer - Summer 2017 - 7
Outdoor Retailer - Summer 2017 - 8
Outdoor Retailer - Summer 2017 - 9
Outdoor Retailer - Summer 2017 - THE PULSE
Outdoor Retailer - Summer 2017 - 11
Outdoor Retailer - Summer 2017 - HEADLINES
Outdoor Retailer - Summer 2017 - 13
Outdoor Retailer - Summer 2017 - MERCHANDISING
Outdoor Retailer - Summer 2017 - 15
Outdoor Retailer - Summer 2017 - MARKETING
Outdoor Retailer - Summer 2017 - 17
Outdoor Retailer - Summer 2017 - CASE STUDY
Outdoor Retailer - Summer 2017 - 19
Outdoor Retailer - Summer 2017 - 20
Outdoor Retailer - Summer 2017 - 21
Outdoor Retailer - Summer 2017 - BIG PICTURE
Outdoor Retailer - Summer 2017 - 23
Outdoor Retailer - Summer 2017 - 24
Outdoor Retailer - Summer 2017 - 25
Outdoor Retailer - Summer 2017 - IDEAS
Outdoor Retailer - Summer 2017 - 27
Outdoor Retailer - Summer 2017 - THE OUTDOOR REC ECONOMY
Outdoor Retailer - Summer 2017 - 29
Outdoor Retailer - Summer 2017 - BRENDAN MADIGAN
Outdoor Retailer - Summer 2017 - 31
Outdoor Retailer - Summer 2017 - GWEN HOBBS
Outdoor Retailer - Summer 2017 - 33
Outdoor Retailer - Summer 2017 - EMPLOYEE OF THE MONTH
Outdoor Retailer - Summer 2017 - 35
Outdoor Retailer - Summer 2017 - ALL IN THE FAMILY
Outdoor Retailer - Summer 2017 - 37
Outdoor Retailer - Summer 2017 - 38
Outdoor Retailer - Summer 2017 - 39
Outdoor Retailer - Summer 2017 - 40
Outdoor Retailer - Summer 2017 - 41
Outdoor Retailer - Summer 2017 - 42
Outdoor Retailer - Summer 2017 - 43
Outdoor Retailer - Summer 2017 - 44
Outdoor Retailer - Summer 2017 - ORIGIN STORIES
Outdoor Retailer - Summer 2017 - 46
Outdoor Retailer - Summer 2017 - 47
Outdoor Retailer - Summer 2017 - 48
Outdoor Retailer - Summer 2017 - 49
Outdoor Retailer - Summer 2017 - THE NEW MAIN ST
Outdoor Retailer - Summer 2017 - 51
Outdoor Retailer - Summer 2017 - 52
Outdoor Retailer - Summer 2017 - 53
Outdoor Retailer - Summer 2017 - 54
Outdoor Retailer - Summer 2017 - 55
Outdoor Retailer - Summer 2017 - BREAD+BUTTER
Outdoor Retailer - Summer 2017 - 57
Outdoor Retailer - Summer 2017 - PADDLING HARDGOODS
Outdoor Retailer - Summer 2017 - 59
Outdoor Retailer - Summer 2017 - 60
Outdoor Retailer - Summer 2017 - 61
Outdoor Retailer - Summer 2017 - HIKING ESSENTIALS
Outdoor Retailer - Summer 2017 - 63
Outdoor Retailer - Summer 2017 - WHAT A TRAIL RUNNER WANTS
Outdoor Retailer - Summer 2017 - 65
Outdoor Retailer - Summer 2017 - COUNTER CULTURE
Outdoor Retailer - Summer 2017 - 67
Outdoor Retailer - Summer 2017 - THE VIEW
Outdoor Retailer - Summer 2017 - 69
Outdoor Retailer - Summer 2017 - 70
Outdoor Retailer - Summer 2017 - 71
Outdoor Retailer - Summer 2017 - 72
Outdoor Retailer - Summer 2017 - 73
Outdoor Retailer - Summer 2017 - HOW I GOT HERE
Outdoor Retailer - Summer 2017 - 75
Outdoor Retailer - Summer 2017 - 76
Outdoor Retailer - Summer 2017 - 77
Outdoor Retailer - Summer 2017 - #REPLIFE
Outdoor Retailer - Summer 2017 - 79
Outdoor Retailer - Summer 2017 - FROM THE ROAD
Outdoor Retailer - Summer 2017 - 81
Outdoor Retailer - Summer 2017 - 82
Outdoor Retailer - Summer 2017 - 83
Outdoor Retailer - Summer 2017 - 84
Outdoor Retailer - Summer 2017 - 85
Outdoor Retailer - Summer 2017 - 86
Outdoor Retailer - Summer 2017 - 87
Outdoor Retailer - Summer 2017 - BACKSTORY
Outdoor Retailer - Summer 2017 - Cover3
Outdoor Retailer - Summer 2017 - Cover4
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