Outdoor Retailer IDEAS Winter 2017 WYLDER / GRASSROOTS OUTDOOR ALLIANCE / SUSTAINABILITY CORE VALUES Empowered In the outdoor industry, authentic thinking rises to the top. This is how you can stick to your worldview-and succeed. BUSINESS CASUAL Lindsey Elliott (left) and Jainee Dial (right)talk the best type of shop at the top of "Hobbit Book" (5.7 R) a classic four-pitch climb on Marioulumne Dome in Yosemite National Park. 28 OUTDOOR RETAILER / Winter 2017 Photograph by Sashwa Burrous