Outdoor Retailer - Winter 2017 - 62
BREAD+BUTTER / Nordic Skiing Apparel
Cold Burn
Endurance-sports junkies want to extend their
cardio rush in the winter, and the full-body
workout of Nordic skiing is just the ticket.
It's up to savvy retailers to deck these folks out
in the right high-performance apparel for
their newfound winter sport .
by Lisa Jhung
KICKING INTO WINTER
Climber, hiker, runner,
and mountain biker
Emily Choi is ready to
add Nordic to her winter
list in Craft's Active
Extreme 2.0 Crewneck
($80; craftsports.us)
and Craft's Intensity
Full-zip Pant ($125).
The pieces fit snug but
allow for Nordic's big,
full-body motions.
SOME PEOPLE JUST CAN'T SLOW DOWN.
More and more cyclists, runners, and triathletes are picking up skate and classic crosscountry skiing as a winter cross-training
activity. These endurance adherents already
geek out over gear, and they're people who
appreciate how high-end apparel enhances
comfort and helps them perform to the best
of their ability. "In a sport where you already
have a high level of suffering, you just don't
want it coming from your clothes or gear," says
Kristin Weber, an elite cyclocross racer who
62 OUTDOOR RETAILER
/ Winter 2017
Nordic skis for cross-training, overall fitness,
and fun.
Want to bring these people into your shop
all year long? It's important to see the potential Noridc athlete in your running and cycling
customers. Here's what Weber and other athletes look for in Noridc apparel when they're
ready to get out on the snow and glide.
of cross-country skiing's fast-moving nature
(and occasional gusty meadows and long
descents), Nordic skiing outerwear benefits
from wind-cutting front panels. But due to
the major aerobic effort involved on a climb
or flat trail, breathability is imperative. "The
combination is key," says former NCAA
Nordic skier and current elite cyclist and cyclocross racer, Spencer Powlison.
WINDBLOCK FRONT, BREATHABLE BACK. In shop-
ping for Nordic outerwear, athletes look for a
strategic combination of materials. Because
VERSATILE, SNUG-FITTING, WICKING BASELAYERS.
While some baselayers across other sports
Photographs by Andrew Bydlon/ Caveman Collective
http://www.craftsports.us
Outdoor Retailer - Winter 2017
Table of Contents for the Digital Edition of Outdoor Retailer - Winter 2017
OUTDOOR RETAILER - WINTER 2017
CONTENTS
THE PULSE
HEADLINES
MERCHANDISING
MARKETING
BIG PICTURE
CASE STUDY
IDEAS
WYLDER WOMEN
RICH HILL
SUSTAINABILITY
GEAR TO GO
SKI MO
VAN LIFE
BREAD+BUTTER
THE SEASON’S HOTTEST SKIS
FABRIC DECODER
NORDIC APPAREL
COUNTER CULTURE
THE VIEW
HOW I GOT HERE
#REPLIFE
FROM THE ROAD
BACKSTORY
Outdoor Retailer - Winter 2017 - OUTDOOR RETAILER - WINTER 2017
Outdoor Retailer - Winter 2017 - Cover2
Outdoor Retailer - Winter 2017 - 1
Outdoor Retailer - Winter 2017 - 2
Outdoor Retailer - Winter 2017 - 3
Outdoor Retailer - Winter 2017 - CONTENTS
Outdoor Retailer - Winter 2017 - 5
Outdoor Retailer - Winter 2017 - 6
Outdoor Retailer - Winter 2017 - 7
Outdoor Retailer - Winter 2017 - 8
Outdoor Retailer - Winter 2017 - 9
Outdoor Retailer - Winter 2017 - 10
Outdoor Retailer - Winter 2017 - 11
Outdoor Retailer - Winter 2017 - THE PULSE
Outdoor Retailer - Winter 2017 - 13
Outdoor Retailer - Winter 2017 - HEADLINES
Outdoor Retailer - Winter 2017 - 15
Outdoor Retailer - Winter 2017 - MERCHANDISING
Outdoor Retailer - Winter 2017 - 17
Outdoor Retailer - Winter 2017 - MARKETING
Outdoor Retailer - Winter 2017 - 19
Outdoor Retailer - Winter 2017 - BIG PICTURE
Outdoor Retailer - Winter 2017 - 21
Outdoor Retailer - Winter 2017 - 22
Outdoor Retailer - Winter 2017 - 23
Outdoor Retailer - Winter 2017 - CASE STUDY
Outdoor Retailer - Winter 2017 - 25
Outdoor Retailer - Winter 2017 - 26
Outdoor Retailer - Winter 2017 - 27
Outdoor Retailer - Winter 2017 - IDEAS
Outdoor Retailer - Winter 2017 - WYLDER WOMEN
Outdoor Retailer - Winter 2017 - RICH HILL
Outdoor Retailer - Winter 2017 - 31
Outdoor Retailer - Winter 2017 - SUSTAINABILITY
Outdoor Retailer - Winter 2017 - 33
Outdoor Retailer - Winter 2017 - GEAR TO GO
Outdoor Retailer - Winter 2017 - 35
Outdoor Retailer - Winter 2017 - 36
Outdoor Retailer - Winter 2017 - 37
Outdoor Retailer - Winter 2017 - 38
Outdoor Retailer - Winter 2017 - 39
Outdoor Retailer - Winter 2017 - 40
Outdoor Retailer - Winter 2017 - 41
Outdoor Retailer - Winter 2017 - 42
Outdoor Retailer - Winter 2017 - 43
Outdoor Retailer - Winter 2017 - VAN LIFE
Outdoor Retailer - Winter 2017 - 45
Outdoor Retailer - Winter 2017 - 46
Outdoor Retailer - Winter 2017 - 47
Outdoor Retailer - Winter 2017 - 48
Outdoor Retailer - Winter 2017 - 49
Outdoor Retailer - Winter 2017 - 50
Outdoor Retailer - Winter 2017 - 51
Outdoor Retailer - Winter 2017 - SKI MO
Outdoor Retailer - Winter 2017 - 53
Outdoor Retailer - Winter 2017 - 54
Outdoor Retailer - Winter 2017 - 55
Outdoor Retailer - Winter 2017 - BREAD+BUTTER
Outdoor Retailer - Winter 2017 - 57
Outdoor Retailer - Winter 2017 - THE SEASON’S HOTTEST SKIS
Outdoor Retailer - Winter 2017 - 59
Outdoor Retailer - Winter 2017 - FABRIC DECODER
Outdoor Retailer - Winter 2017 - 61
Outdoor Retailer - Winter 2017 - NORDIC APPAREL
Outdoor Retailer - Winter 2017 - 63
Outdoor Retailer - Winter 2017 - COUNTER CULTURE
Outdoor Retailer - Winter 2017 - 65
Outdoor Retailer - Winter 2017 - THE VIEW
Outdoor Retailer - Winter 2017 - 67
Outdoor Retailer - Winter 2017 - 68
Outdoor Retailer - Winter 2017 - 69
Outdoor Retailer - Winter 2017 - 70
Outdoor Retailer - Winter 2017 - 71
Outdoor Retailer - Winter 2017 - HOW I GOT HERE
Outdoor Retailer - Winter 2017 - 73
Outdoor Retailer - Winter 2017 - #REPLIFE
Outdoor Retailer - Winter 2017 - 75
Outdoor Retailer - Winter 2017 - 76
Outdoor Retailer - Winter 2017 - 77
Outdoor Retailer - Winter 2017 - FROM THE ROAD
Outdoor Retailer - Winter 2017 - 79
Outdoor Retailer - Winter 2017 - BACKSTORY
Outdoor Retailer - Winter 2017 - Cover3
Outdoor Retailer - Winter 2017 - Cover4
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