The best way to build a relationship with a customer is to...build a relationship with a customer. Follow up on your phone calls. Shake a hand. Look someone in the eye. You can use all this technology to help you, but it does not replace those interpersonal relationships that you build. What can retailers do better to get the most out of their reps? Use me! Use your rep! We go to more trade shoes. We visit other accounts. We sell a wide range of lines. Tap into your reps and use their brains. Use them for the information that will make your business run better. Talk to us. We are great at talking. What's your favorite place to eat on the road in your territory? Super Duper Weenie in Connecticut. It's a $12 hot dog. How do you live the brands you rep? What do you get out and use that you rep? I just got back from Switzerland and paddling in Portugal. I have paddled or sea kayaked in every state in my territory. I travel with my bike. I live on a river. I use all the products whether I am kayak fishing or going to the island and back or just putting the boat in the truck and heading out to the whitewater. For Deuter, I hike almost every day and use the packs for mountain biking, too. My passion became my vocation and luckily I never lost my passion. Any last words of advice for those who are just starting out in the outdoor industry? Mind your manners. Follow up. O.R. REVOLUTIONARY H E AT E D A P PA R E L FOR MEN & WOMEN Come and visit us at Outdoor Retailer 8kflexwarm.com 048-1285 Bridgford BOOTH# 39155-UL BIGGER * HOTTER * HEAVIER TM OR-01.pdf 1 4/24/18 8:39 PM 3-YEAR SHELF LIFE! * Ready to Eat Cheese & Pepperoni Pizza! *From date of manufacturing if stored at 80˚f or less. PITBOSS-GRILLS.COM JUST TEAR OPEN AND EAT. NO WATER OR HEATING REQUIRED. FOR MORE INFORMATION, VISIT BRIDGFORD.COM/READYTOEAThttp://www.8kflexwarm.com http://www.8kflexwarm.com http://www.BRIDGFORD.COM/readytoeat http://www.PITBOSS-GRILLS.COM http://www.BRIDGFORD.COM/readytoeat http://www.PITBOSS-GRILLS.COM