Outdoor Retailer IDEAS Winter 2018 THOUGHT LEADERS / EMPLOYEE OF THE MONTH / STAFFING RESEARCH Work Here! What are the keys to finding and keeping the right employees? We conducted a survey of 142 outdoor retailers across North America to determine the difficulties and the solutions when it comes to staffing their shops. Hint: The benefits matter. By Carol Kauder 26 OUTDOOR RETAILER / Winter 2018 ROCK SOLID HIRE Rock/Creek employeeturned-co-owner Chad Wykle hits the crags near Chattanooga, Tennessee. Photograph by Andrew Kornylak